In this webinar session, Mafalda Johannsen and Michael Jäger discussed GTM execution challenges affecting B2B software companies. They explored why strategy alone isn't enough and examined the operational and organizational barriers preventing effective go-to-market implementation across sales,...

An invite-only GTM Secret Brunch in Amsterdam, bringing together 15–20 senior marketing and GTM leaders for a relaxed morning meetup ahead of SaaS Summit Benelux. Over breakfast, we’ll explore how AI is changing the way modern GTM teams work, from turning signals into action to building faster,...

In this session, Yulia Ole, Jovana Stankovic, Mafalda, and Sara Storm from N.Rich shared their event playbook strategy that generated over 1 million euros in closed won revenue and 13 million euros in pipeline. They discussed their approach to planning, executing, and closing deals from events...

An invite-only evening celebrating the women shaping the future of B2B go-to-market. Hosted by N.Rich, Reachdesk, Scratch Marketing + Media, Women of SaaS, and Pavilion alongside GTM 2026 in New York, the evening will bring together 45–50 senior GTM leaders for awards, curated discussions, and...

An invite-only evening hosted by Sendoso, N.Rich, and Scratch Marketing + Media during UNBOUND 2026, bringing together around 40 C-level executives and senior GTM leaders for a private conversation about the future of growth. The evening will begin with an executive panel discussion, followed by...

In this webinar session, host Jovana Stankovic discussed marketing mistakes with guests Madhav Bhandari from Storylane and Yulia Ole from N.Rich. Both speakers shared honest insights from their 15+ years in B2B marketing, covering lessons learned from strategic missteps and how to apply those...

In this webinar session, Mafalda Johannsen from N.Rich sat down with Katrine Rasmussen, CMO at Pixelz, and Sara Storm, VP of Sales EMEA at N.Rich, to explore account-based marketing. They discussed why ABM has become such a buzzword, when it actually makes sense, and the critical role of...

In this webinar, Yulia Olennikova from N.Rich was joined by three power users of N.Rich —Josh Weale (Head of Demand Generation), Mafalda Johannsen (Commercial Director and Head of BDR), and George (CRO) — to introduce GTM OS and demonstrate how it creates a unified source of truth across marketing,...

In this webinar session, Mafalda Johannsen and Evan Patterson discussed the dark funnel and how to reach buyers before they talk to sales. They explored multiple channels within the dark funnel including peer communities, LLMs, and AI search, explaining why attribution tracking remains difficult...

In this webinar session, Mafalda Johannsen, commercial director at N.Rich, moderated a conversation with three award-winning women GTM leaders: Daniela Ciordi-Adol from Synthesia, Natalia Protsenko from Acumen International, and Lucy Heavens, CMO at Vixio. They discussed how go-to-market strategy...

N.Rich is a proud sponsor of UNBOUND Boston this September. Visit our booth to see how N.Rich helps modern B2B teams identify the right accounts, understand buyer movement, and turn signals into coordinated action. On Day 2, we’ll also bring together a curated group of C-level and GTM leaders for...

In this webinar session, Mafalda Johannsen hosted demand gen leader Josh Weale and SDR expert Dave Wilkins to explore how demand gen and sales development can stop the in-fighting by leveraging ABM and AI. They discussed account prioritization, engagement signals, and practical strategies for...

In this fireside chat, Sara Storm moderated a discussion with Andreea Mandeal (CMO of Iubenda) and Mafalda Johannsen (N.Rich) on what aligned marketing and sales teams actually do differently to build pipeline. The panelists shared real-world insights on operationalizing alignment beyond theory....

In this webinar session, Mafalda Johannsen and Neil Bhuiyan, founder of Happyselling.io and sales coach, discussed prospecting essentials for marketers. They covered the importance of understanding buyer personas, aligning sales and marketing efforts, and mastering cold and warm prospecting...

In this webinar session, Sara Storm (SVP EMEA at N.Rich) and Jennifer Montague (VP of Marketing at Cerivo) discussed how marketing leaders are cutting through the noise in today's complex market environment, addressing challenges from AI, economic uncertainty, and industry distractions. They...

In this webinar session, Mafalda Johannsen and James Buckley discussed how to effectively turn intent data into booked meetings. They explored intent signals across different platforms, how to identify engagement patterns, and the critical messaging frameworks sales teams need to convert prospects...

Join Mafalda Johannsen and Sara Storm from N.Rich alongside Ben Smith from Reachdesk for an in-depth conversation about orchestrating complex enterprise sales motions and building lasting customer relationships. Discover how to navigate account-based marketing, leverage signals to identify...

Join Josh Weale, George Storm from N.Rich, and Brandi Starr from Tegrita as they explore why traditional funnel analysis misses critical revenue problems and what truly drives pipeline performance. This webinar dives beyond surface-level stage conversion metrics to uncover hidden revenue leaks,...

Join Sara Storm from N.Rich alongside Julia Goelles of Women of SaaS and leading CMOs from the Nordics for an in-depth discussion on modern go-to-market strategy and the future of GTM leadership roles. This webinar explores how GTM roles are being rewritten, examines whether ABM is dead or...

Join Yulia Ole from N.Rich as she shares her journey navigating marketing challenges in a sales-led organization. Learn how N.Rich helped transform her approach to alignment, insights, and revenue impact over nearly five years. Discover account-based marketing strategies, ICP synchronization...