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Where B2B growth happens
In this webinar session, Mafalda Johannsen hosted demand gen leader Josh Weale and SDR expert Dave Wilkins to explore how demand gen and sales development can stop the in-fighting by leveraging ABM and AI. They discussed account prioritization, engagement signals, and practical strategies for...
Join us on June 25 for an honest conversation on how GTM leadership is changing, from shifting roles and shared revenue ownership to the impact of AI and the evolving role of ABM. Moderated by Mafalda Johannsen, with speakers Lucy Heavens from Vixio, Daniela Doll from Syntesia, and Natalia...
In this fireside chat, Sara Storm moderated a discussion with Andreea Mandeal (CMO of Iubenda) and Mafalda Johannsen (N.Rich) on what aligned marketing and sales teams actually do differently to build pipeline. The panelists shared real-world insights on operationalizing alignment beyond theory....
In this webinar session, Mafalda Johannsen and Neil Bhuiyan, founder of Happyselling.io and sales coach, discussed prospecting essentials for marketers. They covered the importance of understanding buyer personas, aligning sales and marketing efforts, and mastering cold and warm prospecting...
In this webinar session, Sara Storm (SVP EMEA at N.Rich) and Jennifer Montague (VP of Marketing at Cerivo) discussed how marketing leaders are cutting through the noise in today's complex market environment, addressing challenges from AI, economic uncertainty, and industry distractions. They...
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An exclusive C-level dinner, bringing together 15 B2B leaders around one table for a private evening of curated conversation, peer exchange, and fine dining at Garden Parlour, Bayerischer Hof in Munich. Hosted in an intimate 5x5x5 format, the dinner creates space for CEOs, CMOs, and CROs to share...
In this webinar session, Mafalda Johannsen and James Buckley discussed how to effectively turn intent data into booked meetings. They explored intent signals across different platforms, how to identify engagement patterns, and the critical messaging frameworks sales teams need to convert prospects...
Join Mafalda Johannsen and Sara Storm from N.Rich alongside Ben Smith from Reachdesk for an in-depth conversation about orchestrating complex enterprise sales motions and building lasting customer relationships. Discover how to navigate account-based marketing, leverage signals to identify...
Join Josh Weale, George Storm from N.Rich, and Brandi Starr from Tegrita as they explore why traditional funnel analysis misses critical revenue problems and what truly drives pipeline performance. This webinar dives beyond surface-level stage conversion metrics to uncover hidden revenue leaks,...
Join Sara Storm from N.Rich alongside Julia Goelles of Women of SaaS and leading CMOs from the Nordics for an in-depth discussion on modern go-to-market strategy and the future of GTM leadership roles. This webinar explores how GTM roles are being rewritten, examines whether ABM is dead or...
Join Yulia Ole from N.Rich as she shares her journey navigating marketing challenges in a sales-led organization. Learn how N.Rich helped transform her approach to alignment, insights, and revenue impact over nearly five years. Discover account-based marketing strategies, ICP synchronization...
An exclusive C-level dinner hosted on Day 2 of London Tech Week, where N.Rich will be sponsoring and exhibiting. We’re bringing together 20 senior GTM leaders for a private evening of curated conversations, networking, and dinner in the beautiful Pillar Hall at Olympia London.
In this webinar session, Mafalda Johannsen hosted demand gen leader Josh Weale and SDR expert Dave Wilkins to explore how demand gen and sales development can stop the in-fighting by leveraging ABM and AI. They discussed account prioritization, engagement signals, and practical strategies for...
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Join us on June 25 for an honest conversation on how GTM leadership is changing, from shifting roles and shared revenue ownership to the impact of AI and the evolving role of ABM. Moderated by Mafalda Johannsen, with speakers Lucy Heavens from Vixio, Daniela Doll from Syntesia, and Natalia...
In this fireside chat, Sara Storm moderated a discussion with Andreea Mandeal (CMO of Iubenda) and Mafalda Johannsen (N.Rich) on what aligned marketing and sales teams actually do differently to build pipeline. The panelists shared real-world insights on operationalizing alignment beyond theory....
In this webinar session, Mafalda Johannsen and Neil Bhuiyan, founder of Happyselling.io and sales coach, discussed prospecting essentials for marketers. They covered the importance of understanding buyer personas, aligning sales and marketing efforts, and mastering cold and warm prospecting...
In this webinar session, Sara Storm (SVP EMEA at N.Rich) and Jennifer Montague (VP of Marketing at Cerivo) discussed how marketing leaders are cutting through the noise in today's complex market environment, addressing challenges from AI, economic uncertainty, and industry distractions. They...
An exclusive C-level dinner, bringing together 15 B2B leaders around one table for a private evening of curated conversation, peer exchange, and fine dining at Garden Parlour, Bayerischer Hof in Munich. Hosted in an intimate 5x5x5 format, the dinner creates space for CEOs, CMOs, and CROs to share...
In this webinar session, Mafalda Johannsen and James Buckley discussed how to effectively turn intent data into booked meetings. They explored intent signals across different platforms, how to identify engagement patterns, and the critical messaging frameworks sales teams need to convert prospects...
Join Mafalda Johannsen and Sara Storm from N.Rich alongside Ben Smith from Reachdesk for an in-depth conversation about orchestrating complex enterprise sales motions and building lasting customer relationships. Discover how to navigate account-based marketing, leverage signals to identify...
Join Josh Weale, George Storm from N.Rich, and Brandi Starr from Tegrita as they explore why traditional funnel analysis misses critical revenue problems and what truly drives pipeline performance. This webinar dives beyond surface-level stage conversion metrics to uncover hidden revenue leaks,...
Join Sara Storm from N.Rich alongside Julia Goelles of Women of SaaS and leading CMOs from the Nordics for an in-depth discussion on modern go-to-market strategy and the future of GTM leadership roles. This webinar explores how GTM roles are being rewritten, examines whether ABM is dead or...
Join Yulia Ole from N.Rich as she shares her journey navigating marketing challenges in a sales-led organization. Learn how N.Rich helped transform her approach to alignment, insights, and revenue impact over nearly five years. Discover account-based marketing strategies, ICP synchronization...
An exclusive C-level dinner hosted on Day 2 of London Tech Week, where N.Rich will be sponsoring and exhibiting. We’re bringing together 20 senior GTM leaders for a private evening of curated conversations, networking, and dinner in the beautiful Pillar Hall at Olympia London.
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