ABM Doesn't have to be this way

Has 6Sense left you feeling frustrated, exhausted, and wondering if the problem might be you?

It's not just you. And you're not alone. Welcome to your ABM therapy session.

Think of this as a safe space for ABM marketers who've been left disappointed by fancy dashboards, bold claims and promised results that never came.

We've helped marketing teams escape the 6 stages of ABM platform regret - with transparent pricing, engagement you can actually measure, and support to get you up and running in days not months.

Ready to get started?

Book your private ABM therapy session today

Recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

ABM platform built for challenger brands

Win markets bigger than you

N.Rich helps challenger brands create and capture demand across 100% of their target market. Identify buying groups early with intent data. Activate ICP accounts with advertising. Engage before competitors even enter the deal - and match every touchpoint to pipeline and revenue.

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TRUSTED BY GROWTH LEADERS WHO INVEST IN OUTCOMES

Why you can't "just copy Salesforce's playbook"

Best practices from market leaders don't apply to challenger brands. Here's why.

No awareness

You're not even on the "long list"

In ultra competitive categories, buyers tend to default to 3-5 most known options. If you're not on that list, your name doesn't come up automatically - and your chances of being in your ICP's consideration set are much lower.

No trust

Buyers expect more proof from you

72% of marketers at challenger brands say buyers want more proof from them compared to market leaders. More case studies, more testimonials, more ROI calculators.

Smaller budgets

What you spend in 12 months, they spend in one trade show

Most challenger brands can't afford massive marketing budgets. What your marketing team is given as a yearly budget, your biggest competitor is spending for one trade show.

Smaller teams

A team of you and your AI agents

Marketers at challenger brands are under-resourced - absolute majority of such teams have less than 5 people and are expected to be across the same channels as the market leaders.

Irrelevant metrics

MQLs are outdated - but we don't have a better option

At emerging companies, marketing teams feel much more pressure to contribute to revenue and prove their impact. Leadership doesn't know how to properly measure this - and defaults to MQLs as the most known metric.

Can relate? Let's talk

Big-box ABM tools are a good fit... for market leaders

They're designed for demand capture — identifying the accounts that are already in-market and racing to convert them.

That model can work well if you already have the brand recognition of a market leader and accounts actively looking for what you sell.

But the reality for most challenger brands is that the fit is fundamentally different. You don't buy enterprise tech with all the bells and whistles to chase the 5% who may already be looking. You need to get on the day one shortlist before the buying cycle even starts.

How N.Rich flips the model

Account-based engagement only: 90% of your budget goes to actual campaigns - not platform fees - and you only pay for engagement, not impressions.
You get on the shortlist before buyers even start looking - and capture early engagement signals.
You generate intent signals proactively through ABM ads - and this is the type of intent data only you have access to.

Common signs you might need
ABM therapy

SUNK COST SYNDROME

You signed the contract believing this would transform your ABM. But most of your budget disappeared into licenses and fees before you ran a single campaign. Now you're defending an investment that hasn't delivered.

IMPLEMENTATION PARALYSIS

You lost a quarter to "implementation." While competitors were in-market, you were drowning in integration meetings and waiting on RevOps. The momentum you had internally? Gone.

ABANDONMENT ISSUES

You're finally live - but the support that got you here has vanished. You're left with a tool your team doesn't trust, questions no one answers, and a growing sense that you're on your own.

Why challengers choose N.Rich

There are two ways to run go-to-market: one captures demand, the other creates it. If you're a challenger brand, you can't afford the former.

The incumbent way

The challenger way

The incumbent way

Focus on 5% in-market buyers

The challenger way

Engage 100% of your ICP

The incumbent way

Optimize for leads

The challenger way

Optimize for pipeline velocity

The incumbent way

Pay for impressions

The challenger way

Pay for engagement

The incumbent way

Wait months to launch

The challenger way

Go live in weeks

Why is N.Rich different?

N.Rich is the execution engine built to create demand across 100% of your ICP, with campaigns live in days (literally).

Full-funnel reach

First-party truth

Cost-per-engagement model

Every touchpoint tied to revenue

Target 100% of your ICP, not just the "In-Market" 5%

N.Rich lets you build dynamic account lists using firmographic data and intent signals in minutes. Sync to Salesforce or HubSpot instantly and start warming future buyers before they reach the consideration stage.

While others chase the bottom of the funnel, you're building pipeline for next quarter with brand campaigns.

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Validate third-party intent with reliable first-party signals

Know which accounts are genuinely interested — not just which ones a model predicts might be.

N.Rich validates intent with first-party engagement data: actual site visits, ad interactions, and content consumption from named accounts in your ICP. Cross-reference research signals with real on-site behaviour to eliminate noise.

See exactly which companies are visiting your pricing page, watching demos, and engaging with your ads, push data to CRM only when engagement is real.

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Stop burning budget on empty impressions

Other ad vendors charges for eyeballs. We charge for action. Most vendors force you into a CPM model, meaning you pay every time an ad loads, even if the prospect scrolls right past it.

N.Rich uses a proprietary Cost-Per-Engagement (CPE) model. You never pay for a passive impression. You only pay when a target account actually clicks, reads an article, or watches a video.

Zero Waste: If they don't engage, you don't pay. Period.
Create Demand, Don't Just Buy Views: Shift your budget from "showing ads" to "educating buyers" and make sure your ad spend is only on accounts you want to engage.

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Metrics your leadership will actually trust

Move beyond "Account Scores" - measure Revenue Velocity.

N.Rich moves beyond vanity metrics to track what actually matters: Sales Velocity.

Stop guessing if your ABM is working. We connect specific marketing touchpoints (ad views, site visits, content downloads) directly to pipeline creation and closed-won revenue.

- Prove the Impact: Don't just say an account is "Hot." Show exactly how your campaigns shortened the sales cycle and increased deal size.

- Defend Your Budget: Give your Finance team a clear line of sight between Ad Spend and Revenue - no "black box" attribution allowed.

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ABM Recovery: One marketer's journey from 6Sense to sanity

Loren, VP Marketing at QAD, has been a 6Sense customer multiple times - and cancelled multiple times. She's also consulted for companies stuck in the same cycle. In this honest conversation, she shares what finally broke, what she switched to, and what she wishes she'd known sooner.No scripts. No spin. Just a real marketer who's been where you are.

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Christopher Collier

VP of Marketing

EHS Insight

"N.Rich has completely transformed how we approach outbound marketing and sales alignment. The platform delivers rapid ROI, helping us reach the right accounts with highly targeted campaigns that drive engagement and conversions."

The uncomfortable truths

Things 6sense Reps Won't Tell You (But Your CFO Will Eventually Ask)

"Intent data" is mostly just your own website traffic + some purchased behavioral data

Their secret: Those "surging accounts"? Many are just visitors who hit your pricing page. You're paying $150K/year for enriched Google Analytics.

The "co-op data" model means your competitors see what you see

You're sharing intent signals with the same vendors fighting you for deals. It's the marketing equivalent of showing your poker hand to the table.

The black box isn't a feature - it's a liability

When your CEO asks "how do you know this works?", "proprietary algorithms" is not an answer that flies anymore. Not in 2026.

You need a data science team just to use the platform

6sense customers spend thousands a year on consultants, ops hires, or agencies just to make the platform work. That's not included in your contract.

Your contract auto-renews

Check your MSA. Most 6sense contracts have auto-renewal clauses with 90-day termination windows. Miss it by a day? You're in for another year.

Questions worth asking before you decide

Very little. N.Rich is built for self-service. Most customers are fully onboarded and running campaigns within 30 days. Our onboarding team handles the configuration, CRM connection, ICP segments, and support for first campaigns, so your team is focused on strategy from day one, not setup.

We focus on first-party engagement rather than predictive modelling. Instead of inferring which accounts might be in-market based on aggregated keyword patterns, N.Rich tracks which accounts are actually visiting your site, consuming your content, and engaging with your ads. Both approaches have value — but if you want to prioritise accounts based on real interactions with your brand rather than predicted behaviour, that's where N.Rich is built.

Signal trust is the most common adoption challenge we hear about — and it usually comes down to visibility. N.Rich surfaces engagement insights directly in your CRM: which accounts are heating up, what they've engaged with, and what to do next. No extra logins. No tab-switching. When signals are grounded in real behaviour and reps can verify them in actual conversations, trust builds quickly.

Most ABM ad platforms use CPM — you pay for every thousand impressions served, whether or not anyone from your ICP noticed. N.Rich uses Cost-Per-Engagement (CPE). You only pay when a target account actively engages: a click, an article read, a video watched. Average CPE on N.Rich: $1–3

On platform pricing: N.Rich uses a flat-rate model with unlimited seats. The price you agree is the price you pay, regardless of how many team members need access.

Yes — by expanding beyond in-market demand. N.Rich uses display, video, and social to build awareness and engagement across your entire ICP: the accounts actively researching now, and the 95% who aren't yet. The goal is to be on the shortlist before buyers start evaluating — not just to compete for the accounts already in-market. You create demand as well as capture it.

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

Recognized by users and
analysts worldwide

Recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

Has 6Sense left you feeling frustrated, exhausted, and wondering if the problem might be you?

Win markets bigger than you

Why you can't "just copy Salesforce's playbook"

Big-box ABM tools are a good fit... for market leaders

Common signs you might need
ABM therapy