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N.Rich plans
and prices

Scalable GTM solutions designed to convert your
high-value ICP accounts into pipeline.

"I had a meeting about our programme with the chairman of the board, and a budget meeting with the CFO. Thanks to N.Rich AI, I was able to prove that the investment in N.Rich more than paid for itself."
Ylva Eriksson, CMO at Winningtemp

Ylva Eriksson

CMO

  • USD
  • EUR
  • GBP

GTM Builder

$990

per month, billed annually

For a single team that connects its first three systems.

Talk to sales
  • 500 AI credits
  • 3 governed data sources: CRM, website, LinkedIn
  • 1 platform instance
  • Basic CRM integration (Salesforce, HubSpot)
  • Access to the app library
  • Unlimited users, dashboards and drafts
  • AI chat and email support

Not included: MCP, GTM apps in your CRM, the N.Rich ABM Platform, intent data, SSO

GTM Scale

$2,960

per month, billed annually

For revenue teams whose reps do not leave the CRM.

Talk to sales
  • 1,500 AI credits
  • 4 governed data sources
  • MCP access to all data sources
  • Bi-directional CRM integration
  • Publish GTM apps in Salesforce and HubSpot
  • N.Rich ABM Platform, with programmatic, Google Ads and LinkedIn ads
  • 25 intent topics
  • Hands-on solutions engineer

Everything in GTM Builder, plus: opportunity attribution, sales alerts, and extra governed data sources as add-ons

GTM Command

$4,770

per month, billed annually

For teams that need custom CRM fields and single sign-on.

Talk to sales
  • 2,500 AI credits
  • 6 governed data sources, 2 of them custom
  • Full CRM data, including custom fields and objects
  • 50 intent topics
  • 1 platform instance, with more as add-ons
  • Single sign-on
  • Named dedicated account manager

Everything in GTM Scale, plus: Dynamic ICP, Workflows, full CRM data, more intent topics and SSO

GTM Enterprise for groups with several business units

Each business unit gets its own governed data layer. We agree the price, AI credits, data sources and instances with you. Enterprise adds unlimited intent topics, custom-field data modelling, a named customer success lead and infosec support on demand. Talk to our GTM expert to build your plan.

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Compare all features

GTM Builder
GTM Scale
GTM Command
Price per year, billed annually
$11,880
$35,520
$57,240
AI credits
500
1,500
2,500
Governed data sources
3
4
6
Platform instances
1
1
1
Users, dashboards and drafts
Unlimited
Unlimited
Unlimited
Intent topics
—
25
50
Data and CRM
CRM integration (Salesforce, HubSpot)
Basic
Bi-directional
Full, with custom fields and objects
App library
MCP access to all data sources
—
Publish GTM apps in your CRM
—
N.Rich ABM data as a governed data source
—
Custom governed data sources
—
—
2
Show all features

Why teams choose N.Rich

2x

better account engagement rates on average

9.9

сustomer support quality
(G2 rating)

10 years

in the market with over 300 happy customers

Trusted By The Best In B2B
jetbrains
wartsila
mouseflow
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signicat
global-sign
ehs-insight
jetbrains
wartsila
mouseflow
drive-lock
signicat
global-sign
ehs-insight
gam

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

samuli

Samuli Ahola

Director of digital sales and marketing

VIRTA

"Results are really good. We generated €13 million in created pipeline and roughly €1.3 million in closed sales influenced by ABM campaigns run through N.Rich. Account-based advertising definitely has an impact especially when you have this joint effort between sales and marketing. That is when you know exactly which companies you're going after."

Pricing FAQs

Every plan is an annual licence. The monthly figure is the annual price divided by twelve. There is no monthly plan and no monthly premium. Prices exclude VAT. On GTM Scale, GTM Command and GTM Enterprise, advertising spend is a separate line that we agree from your goals. Advertising spend adds to your licence. It never replaces it.
A governed data source is one of your systems, such as your CRM, website or LinkedIn Ads. N.Rich unifies it at account level and reads it through a semantic layer, so each field has one defined meaning. Plans are counted in governed data sources because that is the scope you buy. On GTM Scale and GTM Command you can add more sources. The add-on fee covers the semantic-layer work that makes a new source trustworthy.
AI credits pay for AI work, such as building apps and chat. One credit is one unit of your currency: one euro, one dollar or one pound. Credits do not convert between currencies. Top-up credits cost the same as included credits.
GTM Scale, GTM Command and GTM Enterprise include the N.Rich ABM Platform. It runs account-based advertising in native article and banner formats, shown only to your target accounts. It also adds intent data, website visitor identification, and LinkedIn and Google Ads integrations. GTM Builder does not include the ABM Platform.
N.Rich charges based on real engagement, not impressions. An engagement is defined as: a click on a display ad, watching at least 20 seconds of a video ad, or scrolling through at least 50% of an article ad. If nobody from your target accounts engages with your content, your budget does not get used. The average cost per engagement across the client base is $1–$3, compared to $10–$50 on LinkedIn. There is a short ramp-up period of roughly two weeks where CPE may be slightly higher while the AI optimises placement.
No. Unspent ad credits roll over automatically to the following month. Your monthly budget setting controls the maximum pace of spend, but anything unspent accumulates in your account balance and is available for future campaigns. Credits carry over into a renewal as well, as long as the contract is active.
The contract includes a baseline ad spend commitment for 12 months. You can increase spend at any time, and unspent credits never disappear. Reducing below the committed baseline mid-contract is not standard, but the team is open to discussing flexibility in exceptional circumstances. The reason for the annual commitment is simple: ABM takes time to work, and short-term fluctuations undermine the results that justify the investment.
This comes up regularly and the answer is: sometimes. The pricing on the website is the standard rate. For agencies and partners, separate pricing applies.
Recognized by users and
analysts worldwide
medal 4
medal
medal 2
medal 3

Recognized in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

Gartner, Magic Quadrant for Account-Based Marketing Platforms, 6 November 2025. Magic Quadrant is a trademark of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

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