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Recognized in the 2026 Gartner® Magic Quadrant™ for ABM Platforms*
- enables marketers to scale campaigns
- gives revenue leaders deep visibility into pipeline
- finds the accounts heating up and prepares the sales team
- proves marketing's number to the board
- pushes the target list into HubSpot
- briefs the rep before the call
Recognized in the 2026 Gartner® Magic Quadrant™ for ABM Platforms*
Recognized in the 2026 Gartner® Magic Quadrant™ for ABM Platforms*
What is N.Rich?
ABM platform. Build your ICP from 30+ data points, or sync your own account lists from HubSpot or Salesforce. Intent data and website visits show which accounts are in market. Workflows keep each segment up to date.




ABM ads. Run ads in four formats across tens of millions of websites: article, video, cross-channel and image display. Only your target accounts see them. You pay only when someone engages.



N.Rich AI. Describe a job in one sentence, and N.Rich AI builds the app. Publish the app to HubSpot or Salesforce, so your sales team sees it where they already work.
Try N.Rich AI out for yourself on demo data. Click through to an app, see how it works and then build one for yourself.
Template, pipeline & revenue
Ranks hot accounts and quiet deals into a weekly worklist, with the signal behind each row.
Template, intent
Shows which ICP accounts are visiting, clicking ads and viewing pricing right now, ranked by signal strength.
App shared by N.Rich, reporting
A weekly CMO read: four summary sentences, headline numbers, a map of newly hot accounts and a pipeline trend.
I'm the CMO. Every Monday I need to know what changed in the last 7 days, and I want something I can forward to our CEO. Build me a 'Monday read' app. Start with three or four plain sentences that summarise the week: pipeline created and won, the biggest movers, and anything that needs action. Each sentence should link to the evidence further down. Under that, show four headline numbers, each with this week against last week and a 12-week sparkline: new pipeline created, pipeline won, accounts that became hot, and hot accounts with no sales touch. Next to them, put a slowly rotating globe where every account that became hot this week glows at its location, brighter for larger accounts (if all our accounts are in one country, use a map of that country instead); hovering a glow shows the account and what it did, and clicking it filters the lists below. Then show a 12-week pipeline trend with markers on the weeks where something notable happened, such as the largest deal created, the largest win or the biggest drop, each explained on hover. Finish with three short lists: deals won, deals that moved stage, and open deals with no activity in 14 days. Let me switch between the last 7 and the last 30 days.
Template, intent
Maps which intent topics accounts research in each country and which pages hot accounts visit.
App shared by N.Rich, pipeline & revenue
Shows why open pipeline changed in a quarter, with every deal drawn as a coin inside its step.
I'm the CMO preparing the quarterly board update, and the board always asks why pipeline changed. Build me a 'Pipeline waterfall' app. Lead with a waterfall chart that runs from open pipeline at the start of the quarter to open pipeline today, with separate steps for new pipeline created, won, lost, pushed past the quarter, and value changes on existing deals. If the data can't tell me when a close date moved, show open deals with a close date already in the past as an 'overdue' step instead. When the app loads, build the steps left to right, with each step filling up from the individual deals that make it, shown as coins dropping into the bar, sized by value. Clicking a step lists the deals behind it with value, stage, region and owner. Under the main chart, show the same waterfall for each region side by side, so I can see which region drove the change. Add three headline numbers: net change in pipeline, pipeline created this quarter, and win rate on deals closed this quarter. Let me choose the quarter.
App shared by N.Rich, pipeline & revenue
Plots every closed deal from the last 12 months as a dot, grouped by industry or company size.
I'm the CMO, and I want to know where we win and where we waste sales time. Build me a 'Win/loss analysis' app for deals closed in the last 12 months. Lead with a chart that shows every closed deal as its own dot: position across the chart is days from created to closed, size is deal value, and colour is won or lost. Let me group the dots by industry, company size or region, using whichever exist in our data, and have the dots fly to their new groups when I switch, so I can watch the pattern form. Hovering a dot shows the account, value, days to close and the stage a lost deal reached. Beside the chart, rank each group by win rate and median days to close, and highlight the best win rate and the longest cycle. Add three headline numbers: overall win rate, median days to close for won deals, and value lost at the final stage. Clicking a group filters everything else.
Try any app on demo data. Click around, change things and see how it works.
Opens on demo data. No sign-up needed.
Everything comes from the same sources, matched to the same company records and read with your own definitions. No conflicting numbers, no rogue accounts, no "where is this signal coming from?".
"I could wire this up myself in Claude" - fair enough, and the first version usually works. But then it gets expensive.
We keep your data joined and read the same way every time, keep it compliant and secure, and stop you paying a model to clean it up.
YOUR OWN AI SETUP
Seven exports that disagree on who a company is
N.RICH AI
One company record, resolved once and reused
YOUR OWN AI SETUP
The model guesses what your deal stages mean
N.RICH AI
Your own definitions, applied consistently
YOUR OWN AI SETUP
Missing data gets filled in with a guess
N.RICH AI
Gaps get flagged proactively during the build
YOUR OWN AI SETUP
Your customer data goes into someone else's AI
N.RICH AI
Your data stays in a platform built for it
YOUR OWN AI SETUP
Nothing's certified, so you vouch for it
N.RICH AI
SOC 2 and ISO certified, GDPR compliant
YOUR OWN AI SETUP
When it breaks, you're the one fixing it
N.RICH AI
Ours to fix, with a support agreement
YOUR OWN AI SETUP
Half your tokens re-stitch the same data
N.RICH AI
Tokens go on answers, not on plumbing
Build dashboards and apps for every stage of your GTM motion — from setting your ICP and identifying sales-ready accounts to running campaigns and reporting on pipeline and revenue.
Used by marketers who want to stop reporting traffic and start reporting real companies visiting the key pages.
Shows which channel brought which accounts, whether they fit your ICP, and whether sales already knows them. Click any company to see its whole visit history.
Next best actions: launch campaigns to drive more ICP accounts to the right pages, notify account owners to reach out right away, or build a CRM list based on engagement data.
For BDR and sales reps who want to call the right accounts at any time - the ones that will pick up the phone and recognize your company name.
It counts the target accounts active this month, splits them by how close they are to buying, flags anyone on visiting high-intent pages (such as Pricing or Book a demo), and shows whether the week is picking up or slowing down.
Next best actions: set up notifications for accounts spiking in intent, or launch automated sequences in your CRM based on intent signals.
Used by marketers running always-on ABM campaigns who need to see which ones are working.
Every campaign gets a lane: what it spent each week, and how much of that reached accounts you actually want. Cost per engagement and per opportunity sit on the same screen, split by ICP tier.
Next best actions: push high-intent accounts as retargeting audiences for display or LinkedIn campaigns, or send the most active accounts to BDRs for activation.
For revenue leaders and CMOs looking to understand what the real buyer journey looks like - beyond "we booked this lead through a phone call".
Each account gets a row: every ad seen, every page read, every sales touch, in order, with a marker where the deal moved.
You can click through to see the pages they read and get into as much detail as you want. And if you need more depth or different visual interpretation - just ask.
Recognized in the 2026 Gartner® Magic Quadrant™ for ABM Platforms
Gartner, Magic Quadrant for Account-Based Marketing Platforms, 7 October 2026. Magic Quadrant is a trademark of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Over 250 GTM teams use N.Rich to build
aligned, high-impact ABM programs
10x Conversion to opportunity for ICP accounts
Virta used N.Rich to build an ICP model increasing account-to-opportunity conversion by 10X and opportunity win rates by 6X...
Learn more270% Improved win rate
EHS Insight improved win rates for key accounts by 270% by introducing the mixbound model...
Learn more40% Higher conversion to SQL
Powell Software grew account-to-SQL conversion by 40% after N.Rich campaigns...
Learn moreUp to 316% higher sales velocity
NFON accelerated pipeline, reaching up to 316% higher sales velocity with N.Rich ABM.
Learn more360-degree view of the key accounts
AutoStore built a 360-degree view of its key accounts with N.Rich, sharpening targeting across the funnel.
Learn more590 in-market ICP accounts engaged
Winningtemp engaged 590 in-market ICP accounts and influenced €39K in pipeline with N.Rich.
Learn more
Dorothea Gam
CMO
Mouseflow
"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."
Samuli Ahola
Director of digital sales and marketing
VIRTA
"Results are really good. We generated €13 million in created pipeline and roughly €1.3 million in closed sales influenced by ABM campaigns run through N.Rich. Account-based advertising definitely has an impact especially when you have this joint effort between sales and marketing. That is when you know exactly which companies you're going after."
Find out how many of your ideal customers already researching you or your competition and turn the insight into an action plan to convert them into pipeline!
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