The buildable ABM platform The buildable ABM platform moving ad spend to the accounts that buy

N.Rich finds the accounts showing buying intent, puts your ads in front of them, and shows sales when to move. Need more? Describe it in plain English — a pipeline-influence report, a rep’s call list, a campaign performance dashboard — and build a custom tool in minutes, with the exact filters and visualizations you need.

Recognized in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

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Account-based go-to-market platform

The flexible ABM platform that:

- enables marketers to scale campaigns
- gives revenue leaders deep visibility into pipeline
- finds the accounts heating up and prepares the sales team
- proves marketing's number to the board
- pushes the target list into HubSpot
- briefs the rep before the call

Recognized in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

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ACCOUNT-BASED
MARKETING PLATFORM

Drive ABM results
your CEO can’t ignore

Replace the blame game with campaigns that work and results you can prove — beyond just impressions and leads.

Recognized in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

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Trusted By The Best In B2B
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Your perfect GTM motion
is one prompt away

Build dashboards and apps for every stage of your GTM motion — from setting your ICP and identifying sales-ready accounts to running campaigns and reporting on pipeline and revenue.

"Which companies are visiting our website? Are they our ICP?"

Used by marketers who want to stop reporting traffic and start reporting real companies visiting the key pages.

Shows which channel brought which accounts, whether they fit your ICP, and whether sales already knows them. Click any company to see its whole visit history.

Next best actions: launch campaigns to drive more ICP accounts to the right pages, notify account owners to reach out right away, or build a CRM list based on engagement data.

ICP website visitors

"Which accounts should I call right now?"

For BDR and sales reps who want to call the right accounts at any time - the ones that will pick up the phone and recognize your company name.

It counts the target accounts active this month, splits them by how close they are to buying, flags anyone on visiting high-intent pages (such as Pricing or Book a demo), and shows whether the week is picking up or slowing down.

Next best actions: set up notifications for accounts spiking in intent, or launch automated sequences in your CRM based on intent signals.

Hot accounts

"How are our ABM campaigns performing?"

Used by marketers running always-on ABM campaigns who need to see which ones are working

Every campaign gets a lane: what it spent each week, and how much of that reached accounts you actually want. Cost per engagement and per opportunity sit on the same screen, split by ICP tier.

Next best actions: push high-intent accounts as retargeting audiences for display or LinkedIn campaigns, or send the most active accounts to BDRs for activation.

Campaign performance

"Which channels actually drive closed won deals?"

For revenue leaders and CMOs looking to understand what the real buyer journey looks like - beyond "we booked this lead through a phone call".

Each account gets a row: every ad seen, every page read, every sales touch, in order, with a marker where the deal moved.

You can click through to see the pages they read and get into as much detail as you want. And if you need more depth or different visual interpretation - just ask.

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Every app runs on the same reliable data

Everything comes from the same sources, matched to the same company records and read with your own definitions. No conflicting numbers, no rogue accounts, no "where is this signal coming from?".

  • prototype Data foundation. You bring your CRM records, ad touches, and sales notes. We add what you cannot collect yourself: identified website visitors, our own intent signals, and ad engagement from our own DSP.
  • messaging Interpretation and scoring. N.Rich matches and enriches every account, then scores it against your own ICP definition and funnel stages, so a recent visit from a Tier 1 account surfaces as a priority for sales.
  • bulb-brain Interaction. Ask for what you need in plain language and see it in whatever shape answers the question: a ranked list, a timeline, overlapping segments, a weekly trend. Need a different view? - Just ask again.
  • winner-cup Action. The next move is always one click away: build a segment, launch a campaign, notify the account owner, write the score back to your CRM, or export it. Act from inside the app.

N.Rich vs. your own AI setup

"I could wire this up myself in Claude" - fair enough, and the first version usually works. But then it gets expensive.

We keep your data joined and read the same way every time, keep it compliant and secure, and stop you paying a model to clean it up.

YOUR OWN AI SETUP

N.RICH AI

YOUR OWN AI SETUP

Seven exports that disagree on who a company is

N.RICH AI

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One company record, resolved once and reused

YOUR OWN AI SETUP

The model guesses what your deal stages mean

N.RICH AI

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Your own definitions, applied consistently

YOUR OWN AI SETUP

Missing data gets filled in with a guess

N.RICH AI

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Gaps get flagged proactively during the build

YOUR OWN AI SETUP

Your customer data goes into someone else's AI

N.RICH AI

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Your data stays in a platform built for it

YOUR OWN AI SETUP

Nothing's certified, so you vouch for it

N.RICH AI

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SOC 2 and ISO certified, GDPR compliant

YOUR OWN AI SETUP

When it breaks, you're the one fixing it

N.RICH AI

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Ours to fix, with a support agreement

YOUR OWN AI SETUP

Half your tokens re-stitch the same data

N.RICH AI

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Tokens go on answers, not on plumbing

recognized by users and
analysts worldwide

Recognized in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

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Hear from our customers

Over 250 GTM teams use N.Rich to build
aligned, high-impact ABM programs

virta-black

10x Conversion to opportunity for ICP accounts

Virta used N.Rich to build an ICP model increasing account-to-opportunity conversion by 10X and opportunity win rates by 6X...

Learn more
ehs-insight-big

270% Improved win rate

EHS Insight improved win rates for key accounts by 270% by introducing the mixbound model...

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powell-software

40% Higher conversion to SQL

Powell Software grew account-to-SQL conversion by 40% after N.Rich campaigns...

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Up to 316% higher sales velocity

NFON accelerated pipeline, reaching up to 316% higher sales velocity with N.Rich ABM.

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360-degree view of the key accounts

AutoStore built a 360-degree view of its key accounts with N.Rich, sharpening targeting across the funnel.

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winningtemp-logo

590 in-market ICP accounts engaged

Winningtemp engaged 590 in-market ICP accounts and influenced €39K in pipeline with N.Rich.

Learn more
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Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

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Samuli Ahola

Director of digital sales and marketing

VIRTA

"Results are really good. We generated €13 million in created pipeline and roughly €1.3 million in closed sales influenced by ABM campaigns run through N.Rich. Account-based advertising definitely has an impact especially when you have this joint effort between sales and marketing. That is when you know exactly which companies you're going after."

Test N.Rich with
your own data

Find out how many of your ideal customers already researching you or your competition and turn the insight into an action plan to convert them into pipeline!