THE OPERATING SYSTEM FOR THE FUTURE OF GTM IS HERE

ABM Doesn't have to be this way

Has 6Sense left you feeling frustrated, exhausted, and wondering if the problem might be you?

It's not just you. And you're not alone. Welcome to your ABM therapy session.

Think of this as a safe space for ABM marketers who've been left disappointed by fancy dashboards, bold claims and promised results that never came.

We've helped marketing teams escape the 6 stages of ABM platform regret - with transparent pricing, engagement you can actually measure, and support to get you up and running in days not months.

Ready to get started?

Book your private ABM therapy session today

Recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

Built in EMEA. Built for EMEA.

The ABM platform
that actually works in Europe

Most ABM tools were built for the US market - then stretched to cover Europe. The result:

- intent data that misses your buyers

- compliance risk no one warned you about

- support that starts answering after your working day ends.

N.Rich was founded in Europe. Our data is European. Our team is mostly European. And we're the only European-born provider recognized in the 2025 Gartner® Magic Quadrant™ for ABM Platforms.

Interactive demo Talk to the team

N.Rich - recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

TRUSTED BY EUROPEAN COMPANIES

Europe isn't one market. Here's what gets missed.

Every US-built ABM platform claims EMEA support. Here's what they're actually skipping.

Countries

Europe is 40+ sovereign markets, each with its own procurement norms, business culture, and competitive landscape. US platforms set a geographic filter to "Europe" and call it done.

Languages

Your buyers research in the language they think in. That's German for the DACH region, French for France and Belgium, Dutch for the Netherlands, Swedish and Norwegian for Scandinavia. US-centric intent platforms aggregate signal from English-language sources. N.Rich provides data in 12 European languages.

Regulations

GDPR is just the floor. On top of it sit national implementations, the ePrivacy Directive, and sector-specific rules that vary by country. Contact-based tools and US providers weren't built around European regulation - they adapted to it afterward. That gap is where your legal exposure lives.

Buyer behavior

German buyers are more likely towant proof before a first meeting. Scandinavian buyers want a peer reference. Southern European buyers want a relationship first and a contract second. Buying committees in Europe tend to be larger, cycles longer, and trust harder to earn than in the US. A playbook built for San Francisco doesn't survive first contact with a Frankfurt-based start-up.

Regional presence

Understanding EMEA on paper is different from operating in it. N.Rich has been doing this since day one - a team that has run B2B marketing across DACH, the Nordics, Benelux, and Southern Europe. When you ask us why something isn't working in a specific market, we don't escalate to a US-based CSM. We know the answer.

Most ABM tools were built for the US — then adapted for Europe as an afterthought. N.Rich was built here. Our data, our team, our infrastructure, and our compliance are European by design.

Talk to the team

Common signs you might need
ABM therapy

SUNK COST SYNDROME

You signed the contract believing this would transform your ABM. But most of your budget disappeared into licenses and fees before you ran a single campaign. Now you're defending an investment that hasn't delivered.

IMPLEMENTATION PARALYSIS

You lost a quarter to "implementation." While competitors were in-market, you were drowning in integration meetings and waiting on RevOps. The momentum you had internally? Gone.

ABANDONMENT ISSUES

You're finally live - but the support that got you here has vanished. You're left with a tool your team doesn't trust, questions no one answers, and a growing sense that you're on your own.

What being a "European ABM platform" really means

There's a meaningful difference between a platform that supports Europe and one that was built for Europe.

US-built platforms in Europe:

N.Rich:

US-built platforms in Europe:

Intent data skewed toward English-language sources

N.Rich:

Intent data available in English, German, French, Spanish, Italian, Dutch, Swedish, Norwegian, Danish, Finnish, and Portuguese.

US-built platforms in Europe:

Compliance retrofitted, not designed in

N.Rich:

Intent data collected with EU consent frameworks from day one

US-built platforms in Europe:

Support in US timezones

N.Rich:

Customer success team in your timezone, familiar with your markets

US-built platforms in Europe:

EU coverage gaps documented in G2 reviews

N.Rich:

DACH, Nordics, Benelux, Southern Europe — real coverage, not a checkbox

US-built platforms in Europe:

"Global" means US + limited international signal

N.Rich:

The only European-born provider in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

Samuli Ahola

Director of Digital Sales And Marketing

Virta

"We were looking for a solution that fits our budget, integrates with HubSpot, and is also really European-focused. We were ultimately narrowed down to Terminus and N.Rich. But N.Rich offered us a smaller price tag and better capacity to work within Europe."

Every feature you need to run ABM across EMEA

N.Rich gives marketing teams the full stack to run coordinated, measurable ABM - without stitching together five vendors or fighting data residency battles at every procurement review.

Account Lists

Intent Data

Account-Based Advertising

Revenue Attribution

Account Lists

Build your ICP from firmographic and technographic data relevant to European markets — by country, language, industry, or tech stack. Sync automatically to your Salesforce or HubSpot CRM.

For EMEA specifically, this means you can segment properly — DACH as a distinct market, Nordics as another, Benelux and Southern Europe separately — each with their own ICP criteria, not forced into a single "Europe" bucket.

No more Excel files passed between teams. Account lists update dynamically as accounts move in and out of your ICP.
Score around sales velocity, not guesswork. Accounts are ranked by how fast similar companies have historically moved through your pipeline — so sales focuses energy where it converts.
From TAM to campaign in minutes. Define your total addressable market, filter to your ICP, and push to campaigns without RevOps involvement.

Intent Data

N.Rich tracks intent across 18,000+ topics in 12 languages — English, German, French, Spanish, Italian, Dutch, Swedish, Norwegian, Danish, Finnish, Portuguese, and Japanese. And unlike most providers, N.Rich does not resell its intent data to third parties. That means the signals your team acts on are exclusive — your competitors aren't seeing the same alerts.

Intent in N.Rich comes in two layers, and both matter:

First-party signals — which companies are visiting your site, which pages they're reading, how long they're staying, and where they came from. An account visiting your pricing page twice this week is a different conversation starter than a cold outreach.
Third-party signals — research activity happening across thousands of external sites, tracked at the keyword level. You define what "buying intent" means for your category by grouping relevant keywords into Custom Intent Topics — so you're not relying on generic industry tags that may have nothing to do with how your buyers actually think.

Learn more

Account-Based Advertising

Most ABM vendors charge for eyeballs. We charge for action. N.Rich uses a proprietary Cost-Per-Engagement (CPE) model. You never pay for a passive impression. You only pay when a target account actually clicks, reads an article, or watches a video.

Zero Waste: If they don't engage, you don't pay. Period.
Create Demand, Don't Just Buy Views: Shift your budget from "showing ads" to "educating buyers" and make sure your ad spend is only on accounts you want to engage.

Learn More

Revenue Attribution

Move beyond "Account Scores." Measure Revenue Velocity.

N.Rich moves beyond vanity metrics to track what actually matters: Sales Velocity.

Stop guessing if your ABM is working. We connect specific marketing touchpoints (ad views, site visits, content downloads) directly to pipeline creation and closed-won revenue.

- Prove the Impact: Don't just say an account is "Hot." Show exactly how your campaigns shortened the sales cycle and increased deal size.

- Defend Your Budget: Give your Finance team a clear line of sight between Ad Spend and Revenue - no "black box" attribution allowed.

Learn More

The uncomfortable truths

Things 6sense Reps Won't Tell You (But Your CFO Will Eventually Ask)

"Intent data" is mostly just your own website traffic + some purchased behavioral data

Their secret: Those "surging accounts"? Many are just visitors who hit your pricing page. You're paying $150K/year for enriched Google Analytics.

The "co-op data" model means your competitors see what you see

You're sharing intent signals with the same vendors fighting you for deals. It's the marketing equivalent of showing your poker hand to the table.

The black box isn't a feature - it's a liability

When your CEO asks "how do you know this works?", "proprietary algorithms" is not an answer that flies anymore. Not in 2026.

You need a data science team just to use the platform

6sense customers spend thousands a year on consultants, ops hires, or agencies just to make the platform work. That's not included in your contract.

Your contract auto-renews

Check your MSA. Most 6sense contracts have auto-renewal clauses with 90-day termination windows. Miss it by a day? You're in for another year.

EMEA teams that made the switch

Results from companies like yours

🇫🇮 Virta
(Finland)

10× increase in account-to-opportunity conversion. €13M in created pipeline and €1.3M in closed sales influenced by N.Rich campaigns.

Full client story

🇫🇷 Powell Software
(France)

40% higher MQL-to-SQL conversion after launching ABM campaigns with N.Rich. LinkedIn performance significantly improved through the N.Rich integration.

Full client story

🇩🇪 NFON
(UK/Germany)

Introduced intent-based scoring to the reseller program. Up to 316% higher sales velocity. 400 high-potential resellers identified using intent data.

Full client story

Jamie Armstrong

Marketing Manager

BICS

"N.Rich has been a collaborative partner, working closely with us to tailor solutions that meet our specific needs. We’ve also appreciated their responsiveness and the fact that they are based in Europe, which means quick turnaround times."

Questions worth asking before you decide.

Very little. N.Rich is built for self-service. Most customers are fully onboarded and running campaigns within 30 days. Our onboarding team handles the configuration, CRM connection, ICP segments, and support for first campaigns, so your team is focused on strategy from day one, not setup.

We focus on first-party engagement rather than predictive modelling. Instead of inferring which accounts might be in-market based on aggregated keyword patterns, N.Rich tracks which accounts are actually visiting your site, consuming your content, and engaging with your ads. Both approaches have value — but if you want to prioritise accounts based on real interactions with your brand rather than predicted behaviour, that's where N.Rich is built.

Signal trust is the most common adoption challenge we hear about — and it usually comes down to visibility. N.Rich surfaces engagement insights directly in your CRM: which accounts are heating up, what they've engaged with, and what to do next. No extra logins. No tab-switching. When signals are grounded in real behaviour and reps can verify them in actual conversations, trust builds quickly.

Most ABM ad platforms use CPM — you pay for every thousand impressions served, whether or not anyone from your ICP noticed. N.Rich uses Cost-Per-Engagement (CPE). You only pay when a target account actively engages: a click, an article read, a video watched. Average CPE on N.Rich: $1–3

On platform pricing: N.Rich uses a flat-rate model with unlimited seats. The price you agree is the price you pay, regardless of how many team members need access.

Yes — by expanding beyond in-market demand. N.Rich uses display, video, and social to build awareness and engagement across your entire ICP: the accounts actively researching now, and the 95% who aren't yet. The goal is to be on the shortlist before buyers start evaluating — not just to compete for the accounts already in-market. You create demand as well as capture it.

Recognized by users and
analysts in EMEA and worldwide

Recognised in the 2025 Gartner® Magic Quadrant™ for ABM Platforms

Ready to run ABM that was built for your market?

Schedule a call to see if N.Rich is the right fit and we can also test N.Rich with your own data to find out how many of your ideal customers are already researching you or your competition.

Seen enough? Let's talk about fit.

"These are the conversations that bring most teams to this page:"

✅ Proving ABM ROI to leadership is harder than it should be

✅ Your sales team isn't acting on the signals your platform sends

✅ You're evaluating options and want an honest comparison — not a sales pitch

✅ You're mid-contract and wondering if there's a better fit for your stage of growth

✅ You need to build market presence, not just capture existing demand

Book a 30-minute conversation with one of our expert "ABM Therapists' who's heard this story before. No sales pitch. No deck. Just an honest chat about whether a change makes sense for you.

Worst case? You get a second opinion and feel better about staying. Best case? You finally get the relief you've been looking for.

Has 6Sense left you feeling frustrated, exhausted, and wondering if the problem might be you?

The ABM platform
that actually works in Europe

Europe isn't one market. Here's what gets missed.

Common signs you might need
ABM therapy