CPE (cost-per-engagement) model explained
Most ad platforms still optimize for impressions, not precision - leaving marketers with low-quality traffic, bots, and unclear results. N.Rich makes account-based advertising work for enterprise B2B sales by engaging named accounts with the right message at each stage of the buyer journey.
Most importantly: in our proprietary CPE model, “E” stands for engagement. That’s what you pay for - not impressions - with clear uplift across the funnel.
Targeting precision combined with focus on engagement
Most popular advertising solutions focus either on account targeting precision (big-box ABM players) or generating user engagement (social media platforms). N.Rich combines both: you show ads exclusively to your target accounts while paying only for meaningful engagement signals from those accounts.
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Ad banner: interaction (click)
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Native article: scroll 50% or more
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Video: view 20 seconds or longer
Banner ads
Native articles (exclusive)
Video ads
Impressions vs. engagement as a key metric in ABM
CPM
CPE
CPM
Measures distribution
CPE
Measures intent and interest
CPM
Doesn’t tell if you saw or noticed the ad
CPE
Captures real action, 100% verifiable
CPM
Legacy metric, developed for TV 80 years ago
CPE
Used by all leading channels: Google, Meta, and LinkedIn
CPM
You never know who was served the ad, from janitor to CEO
CPE
Engagement relates specifically to personas who are actually interested in your content
Eddie Casado
Head of Growth Marketing
Mouseflow
"I like how easy it is to get ads running in top placements, the variety of formats you can use, and the fact that they only charge you per engagement, which makes qualifying audiences easier than ever."
Less wasteful impressions, higher engagement rates
Other ABM platforms reach more accounts - but engagement rates are low. Thanks to a variety of formats (including banners, videos, and interactive native articles), N.Rich ads reach and engage the right personas more efficiently. On average, our users see 2x better engagement rates - which means 2x more signals for the entire GTM team.
Avishek Chakrobarty
Global Marketing Director
Yellow.ai
"The ad feature of N.Rich is the strongest I have seen in any ABM platform... Saving ad spends on unneccesary audience clicks"