ABM advertising to reach only your strategic accounts
Most ad platforms still optimize for impressions, not precision - leaving marketers with low-quality traffic, bots, and unclear results. N.Rich makes account-based advertising work for enterprise B2B sales by engaging named accounts with the right message at each stage of the buyer journey. Most importantly: in our proprietary CPE model, “E” stands for engagement. That’s what you pay for - not impressions - with clear uplift across the funnel.
A platform to only target your "dream" accounts - and no one else
ABM advertising designed for real engagement: bot-free, transparent, and cost-effective
BEFORE N.RICH
WITH N.RICH
BEFORE N.RICH
Dubious traffic quality
WITH N.RICH
Every visit tied to a named account
BEFORE N.RICH
Spam leads sales ignore
WITH N.RICH
Account-level engagement signals sales can act on
BEFORE N.RICH
70% of budget wasted on "impressions"
WITH N.RICH
You only pay for meaningful ad interactions
BEFORE N.RICH
Aggregated audience data
WITH N.RICH
Account-level ad and page engagement analysis
BEFORE N.RICH
Another interface to learn
WITH N.RICH
All signals pushed into your CRM
Tie every ad interaction to a named ICP account
Every visit is attributed to a company account from your ICP list. Instead of anonymous traffic, marketing and sales see the full analytics:
- Which accounts engaged
- Which ads and pages drove interest
- The exact locations engagements came from
Deliver engagement signals sales can act on
When an ICP account engages with high-intent pages though ABM ads - like pricing or case studies - sales is always aware. Reps know which account showed interest and can follow up with relevant pricing details, industry-specific case studies, or tailored outreach while intent is high.
Pay for meaningful ad interactions, not impressions
With N.Rich’s proprietary CPE model, you pay only for verified engagement from target accounts - not impressions. Engagement is counted when users meet clear thresholds, such as completing a video view, scrolling through a native article, or clicking a banner.
Push ad engagement signals into your CRM
Ad engagement signals are pushed directly into your CRM, so sales and marketing teams don’t need to learn a new interface. One platform owner manages N.Rich with the help of native AI agents, while teams monitor account engagement inside HubSpot and Salesforce - with more CRM integrations coming soon.
Engage buyers you can't reach through other channels
Even with ABM-native channels like LinkedIn, many target accounts remain unreachable or inactive. Most buyers don’t spend consistent time in any single platform. Account-based display advertising extends your reach beyond named social platforms, helping you engage the right people across the web - not just when they happen to log in.
Attribute ABM ad engagement to pipeline
Account-based advertising isn’t a lead generation channel - and shouldn’t be measured as one. N.Rich attributes ABM ad engagement directly to pipeline outcomes, showing clear uplift in conversion rates, ACV, and sales cycle length across accounts influenced by your advertising campaigns.