How Autostore Scaled ABM Globally With N.Rich

Autostore, the leading global automated storage and retrieval system (ASRS), chose N.Rich to adopt a full-scale ABM approach across international markets, get a better visibility of target account behavior and align marketing with sales for a streamlined go-to-market strategy.

See why.

Before N.Rich

1. Marketing and sales teams were working in silos, without a good understanding of the ideal customer profile.

2. Data across different countries wasn't centralized, there was no single view of the buyer journey.

3. Although Autostore team was running ABM campaigns through LinkedIn, there was still a need to build out a 360-degree view of the account base, with a clear understanding of where those accounts are in the funnel an ability to act upon the data.

With N.Rich

1. The Autostore team has one platform to manage their ABM campaigns across different regions, including EMEA, USA, and APAC.

2. Intent signals are captured and acted on across all the stages of the buyer journey, from initial awareness to deal acceleration. The team has more clarity on which accounts are ready to buy and which require additional warm-up.

3. All the advertising touchpoints are measured on the account level, making it easy to attribute ad spend to pipeline and revenue.

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