ABM technology isn't a magic bullet to hit your revenue goals — even if big-box ABM vendors are telling you otherwise and selling to you prematurely.
Account-based Go-To-Market success is all about getting the elements of the strategy right: the ICP fit, timing, message, metrics, and GTM team collaboration.
This is what N.Rich's Account-Based GTM Template Toolkit will help you define.
VP of Marketing, N.Rich US Customer
“We bought a very complicated and expensive ABM technology platform prematurely without the right GTM strategy in place and it drained our focus and resources.
We didn’t have collaboration between departments, the vendor lacked the right reporting and measurements, intent signals and model weren’t valid, advertising was an afterthought in their solution, and disparate from other efforts. The worst part is that the vendor sold us their technology knowing we weren’t ready and didn’t provide the skilled guidance needed to be successful”.
ABM Readiness Scorecard
ICP Worksheet (+ Tiering & Segmentation)
Buyer Journey Template
ABM Content Planner
GTM Team Pod Framework