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N.Rich Blog
Here our team share the expertise collected over the past 10 years of product and customer development that earned us the position of the leading European ABM Platform.
The topics include Account-based marketing, intent data, demand generation tips and strategies.
Why "ABM campaigns" don't work in 2026
According to N.Rich’s State of Account Based Marketing report, only 26 percent say their ABM program is truly successful. Still, 67 percent of organizations now define ABM as a strategic GTM alignment motion. Here’s how...
