N.Rich Blog
Enrichment Tools
Here our team share the expertise collected over the past 10 years of product and customer development that earned us the position of the leading European ABM Platform.
The topics include Account-based marketing, intent data, demand generation tips and strategies.
ABM
B2B Marketing
Enrichment Tools
How-to's
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What is ABM and Why Does It Matter in 2025?
What started in the 1990s as a strategic sales approach to high ACV accounts became more formalized in the early 2000s when ITSMA coined the term Account Based Marketing (ABM). By the 2010s, advancements in marketing...
