75% of the marketing-generated pipeline is turned down by sales. It's time to switch from generating low-quality form fills to building steady marketing-sourced pipeline. Here's how you can do it with N.Rich:
Use N.Rich’s proprietary algorithm to determine your Ideal Customer Profile, based on the existing opportunity data from your CRM.
Build the target account lists for your digital marketing campaigns based on the ICP criteria. No more wasted spend - your creatives will be seen only by your target accounts.
N.Rich has the B2B-purposed proprietary DSP that delivers advertising and content to the right accounts with higher engagement. The result? 3-4 times smaller CPE (cost per engagement) vs major ABM tools.
Help sales choose the right moment to reach out with account scoring based on 1st- and 3rd-party intent data.
LinkedIn Ads lack intent data and can be expensive for businesses looking to build awareness and drive engagement. Combined with N.Rich ABM Advertising, LinkedIn Ads generate pipeline at up to 4x lower cost.
Lars Sæbø
Marketing Director at AutoStore
N.Rich is a game-changer for us. It lets us see our market clearer and understand when customers are ready to buy, thanks to the intent signals we pick up. This means we can show our ads to the right people at the right time. It's like having a secret map that shows us where to go. Also, our marketing and sales teams are working together better than ever. Everyone's on the same page. It's making a big difference in how we reach out to potential customers and get our message across.
Samuli Ahola
Director of digital sales and marketing, Virta
We realized the value of N.Rich's ICP scoring a couple of months ago. There's no way anyone could manually calculate that type of stuff. All of a sudden N.Rich was not only a marketing tool anymore, but something that we can really use to guide our sales.
Read the full case studyMatthew Smith
Solutions Marketing Director, Patient Monitoring & Clinical Software, GE Healthcare
N.Rich provides a real-time look into our customer viewing behaviors and allows us to act with urgency to reach out to customers to drive funnel performance. Best of all, N.Rich connects with our Salesforce.com platform to allow us to truly realize the ROI benefits.
Nathalie Brassart
Global Paid Traffic Manager, Powell Software
We would of course recommend N.Rich to any B2B company that wants to use their marketing budgets in a more efficient way. Use the possibility of syncing with LinkedIn to build efficient retargeting scenarios.
Marketing complex B2B products is never easy, especially when it comes to understanding your impact.
With N.Rich's real-time opportunity attribution, it’s now less of a challenge.