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N.Rich Brings ABM, LinkedIn Ads, Sales and Website Engagements into One View, Giving B2B Marketers a True Multi-Channel ABM Dashboard.
HELSINKI, June 12, 2025
Marketing Drives Demand, Sales Closes Deals - Now They See the Full Picture with N.Rich’s New Account Analytics Capabilities. Marketing and sales teams often operate in silos, making it difficult to get a clear picture of account engagement across channels. With LinkedIn Ad Engagements and CRM Sales Engagements now visible at an account level, N.Rich eliminates data silos, giving users a single view of all key interactions - from website visits and ABM engagements to LinkedIn ad clicks and CRM touchpoints (sales emails, meetings booked, and opportunities).
This multi-channel ABM analytics breakthrough is part of N.Rich’s commitment to helping customers unlock the full potential of their first-party data, often scattered across LinkedIn, CRM systems, and advertising platforms. By bringing marketing and sales engagement together, revenue teams can finally work with a unified, data-driven approach to account prioritization and pipeline acceleration. This engagement data is also pushed to the customer’s CRM, enabling revenue teams with sales intelligence across channels.
“We’ve seen firsthand how a unified view of account-level engagement transforms sales and marketing alignment,” said Markus Ståhlberg, CEO of N.Rich. “Intent signals help sales teams convert accounts to opportunities - content engagement is the key here while marketing teams need to monitor if sales is actively pursuing the right accounts. We’ve enhanced our Account Analytics to bring both perspectives into one place—delivering the highest-definition view of account first-party intent and engagement.”
With LinkedIn ad clicks and CRM sales engagements now in Account Analytics, revenue teams can:
- Identify high-value accounts faster by combining sales and marketing intent signals.
- Track account engagement across channels in a unified timeline.
- Prioritize sales-ready accounts based on multi-touch engagement data.
With this latest upgrade, N.Rich continues to refine how ABM teams connect insights to action, driving stronger sales and marketing collaboration.
About N.Rich
N.Rich is a Finnish company developing the Account-Based Go-to-Market Platform best suited for fast-growing mid-market and enterprise companies. By focusing on rapid time-to-value, ease of use, data privacy, affordability and scalability, N.Rich helps modern B2B revenue teams reach their revenue goals by discovering and engaging with upmarket buyers over long sales cycles. N.Rich was featured in the Gartner Magic Quadrant™ for Account-Based Marketing Platforms, 2024 and The Frost & Sullivan’s Frost Radar™ for Account-based Marketing Platforms, 2024 reports. For more information, visit https://nrich.io/.
1:1 ABM Campaign Budget Allocation
Calculator
Determine the budget allocation for a 1:1 ABM campaign based on the account's ACV, importance, and strategic potential.
This calculator provides a flexible framework to align resources effectively with campaign goals.
Account Level
ACV Range
Budget Allocation% of ACV
Level 1
Growth Account
$50,000 - $150,000
Budget Allocation% of ACV 1%
Level 2
Strategic Account
$150,000 - $300,000
Budget Allocation% of ACV 3%
Level 3
Star Account
$300,000+
Budget Allocation% of ACV 5%
Indicate your ACV and calculated budget
Calculated Budget
$0
Budget Breakdown
Plan and allocate the budget for a 1:1 ABM campaign across different tactics and channels.
This template allows for flexibility based on specific campaign goals and account requirements.
Account Level
Budget Allocation$
Ad Spend
Direct Mail
Exclusive Events
Microsite Development
Content Creation
Creative Design
Social Media Outreach
Email Marketing
OOH Advertising
Sales Enablement
Account Workshops
Miscellaneous
Total
$0
Account Qualification Assessment
Use this questionnaire to determine whether an account is qualified for a 1:1 ABM campaign or not.
Question
Answers
Is the account’s ACV high enough to justify the investment?
Have they interacted with our website or ads?
Are decision-makers engaging with our LinkedIn content?
Are there active conversations or open opportunities with this account?
Does this account align with our growth objectives?
Is this account a marquee name that enhances brand reputation?
Will they help us break into a new market or open doors to additional accounts?
Results
Unqualified Account
An unqualified account does not meet the minimum criteria to justify a 1:1 ABM campaign. These accounts often have low ACV, minimal engagement with your brand, or weak alignment with growth objectives. While they may have some potential in the long term, they currently lack the indicators needed to prioritize significant investment. Focus on maintaining light engagement to keep the account aware of your offerings and monitor for signs of increased interest or alignment in the future.
Results
Qualified Account
A qualified account shows good potential and alignment with your goals. These accounts demonstrate moderate engagement, reasonable alignment with growth objectives, and the potential to become valuable customers. They are worth investing time and resources but require careful planning to ensure cost-efficiency. Focus on targeted and personalized strategies that address their specific needs and challenges, while keeping resource allocation in check. These accounts can be excellent contributors to your pipeline when approached strategically.
Results
Super-Qualified Account
A super-qualified account represents the ideal 1:1 ABM opportunity. These accounts have high ACV, strong engagement, and align perfectly with your strategic goals. They often hold marquee status in their industry, making them valuable not only for revenue but also for enhancing your brand’s credibility and opening doors to similar accounts. These accounts warrant a dedicated, high-touch approach, with personalized campaigns that showcase your commitment to their success. Winning these accounts can be transformative for your business, justifying significant investment and strategic focus.
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