Akshay Ramdul

July 07, 2025

~2 min

N.Rich Receives Research Grant from Business Finland to Advance Generative AI in B2B Advertising

Support will be used for proof-of-concept research for personalized ad technology for global account-based marketing programs.

Helsinki, Finland – July 1st, 2025 — N.Rich, a leading provider of Account-Based Marketing (ABM) technology, has been awarded a research grant by Business Finland to support its Generative AI Proof-of-Concept project. The initiative will focus on exploring how generative AI models can be applied to streamline and personalize account-based advertising at scale for B2B marketing teams.

The grant will enable N.Rich to evaluate state-of-the-art language models and investigate their potential for creating account-specific, dynamic content based on buyer intent signals and complex B2B materials such as whitepapers and case studies.

“This grant allows us to take a meaningful step in researching how generative AI can create value for marketers facing increasingly fragmented buyer journeys and saturated media environments,” said Markus Ståhlberg, CEO at N.Rich. “Our goal is to explore how this emerging technology can support GTM teams and help scale ABM campaigns through AI-powered personalization. We thank Business Finland for their support and trust in our research efforts. Their commitment to fostering innovation in the Finnish technology ecosystem enables companies like N.Rich to explore bold ideas with global potential.”

This research is part of N.Rich’s broader vision to help B2B revenue teams break through the noise and deliver relevant messaging to high-value accounts across all channels. If successful, the findings may inform future product development and may shape the next generation of tools available to B2B marketers.

About N.Rich

N.Rich is a Finnish company developing the Account-Based Go-to-Market Platform best suited for fast-growing mid-market and enterprise companies. By focusing on rapid time-to-value, ease of use, data privacy, affordability and scalability, N.Rich helps modern B2B revenue teams reach their revenue goals by discovering and engaging with upmarket buyers over long sales cycles. N.Rich was featured in the Gartner Magic Quadrant™ for Account-Based Marketing Platforms, 2024 and The Frost & Sullivan’s Frost Radar™ for Account-based Marketing Platforms, 2024 reports.

For more information, please contact:

akshay@nrich.io

Akshay Ramdul

Akshay is Senior Product Manager at N.Rich, he brings extensive experience in B2B SaaS, specializing in Martech, Adtech, and Account-Based Marketing.

1:1 ABM Campaign Budget Allocation
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