Isabel Reyes

April 30, 2025

~2 min

N.Rich at SaaSiest 2025: Your Complete Guide to Europe's Premier B2B SaaS Event

Well, time to start getting ready for one of the most awaited events of the year and to announce our participation at SaaSiest 2025, Europe's leading B2B SaaS conference taking place in Malmö, Sweden. As the must-attend SaaS founders conference of 2025, we're excited to connect with GTM leaders, share insights, and showcase how N.Rich is transforming account-based marketing for SaaS companies worldwide.

What to Expect from N.Rich at SaaSiest Europe 2025

Our team of experts will be available throughout this top SaaS conference 2025 to discuss:

Revolutionary approaches to B2B marketing attribution
Next-generation account-based marketing strategies
How AI is transforming GTM motions for SaaS businesses
Practical solutions for sales enablement and marketing alignment

Exclusive Dinner: Network with SaaS Leaders

We're proud to co-host an exclusive Michelin Guide restaurant dinner alongside ChartMogul and StoryLane during SaaSiest 2025. This invitation-only event offers unparalleled SaaSiest networking opportunities with founders, VCs, and GTM leaders in an intimate setting.

Limited spots available! Register here to secure your place at this exclusive dinner and the chance to connect with top SaaS professionals in Europe.

Top 10 Things to Do Around SaaSiest 2025 in Malmö

Making the most of your time at this B2B SaaS event 2025? Here's our Malmö travel guide for SaaSiest attendees:

Explore Malmö Castle - This 16th-century fortress houses art galleries and historical exhibits just minutes from the conference venue.
Wander Through Malmö's Western Harbor - See the iconic Turning Torso building and enjoy waterfront views perfect for between-session reflection.
Visit the Moderna Museet - Contemporary art enthusiasts will appreciate this museum showcasing Nordic and international works.
Cross the Øresund Bridge - Take a quick day trip from Malmö to Copenhagen, Denmark—just 30 minutes away!
Explore Lilla Torg - This charming square offers some of the best restaurants in Malmö 2025, with outdoor seating perfect for casual meetings.
Stroll Through Slottsträdgården - These beautiful castle gardens provide a peaceful retreat for busy SaaS marketers at SaaSiest.
Visit Malmö's Food Halls (Saluhall) - Experience local Swedish cuisine in a vibrant market atmosphere.
Ribersborgs Kallbadhus - Experience authentic Swedish sauna culture at this historic bathhouse—a unique networking opportunity!
Shop at Emporia - One of Scandinavia's largest shopping centers offers retail therapy between SaaSiest speaker lineup sessions.
Nightlife in Malmö - After conference hours, explore Möllevången area for bars and clubs popular with tech professionals.

Why Every SaaS Founder Should Attend SaaSiest 2025

SaaSiest Europe has established itself as the premier gathering for SaaS founders in Europe seeking actionable insights and meaningful connections. The 2025 edition promises an exceptional SaaSiest speaker lineup featuring industry pioneers and thought leaders.

For sales enablement professionals, product managers, and VC networking opportunities, SaaSiest 2025 offers specialized tracks and targeted matchmaking events that deliver true ROI beyond typical conference small talk.

Make the Most of Your SaaSiest Experience

To maximize your time at Europe's top B2B SaaS conference:

Download the SaaSiest app to plan your schedule
Register for our exclusive dinner
Meet with Our team on the floor
Bring plenty of business cards for VC networking at SaaSiest
Schedule time to enjoy the local attractions near SaaSiest 2025

Join N.Rich at SaaSiest 2025

Whether you're focused on product-led growth strategies, seeking sales enablement solutions, or looking to connect with fellow SaaS founders, SaaSiest 2025 is the European SaaS conference you can't afford to miss.

Register now to secure your spot at our exclusive dinner and enter our platform license raffle. We look forward to meeting you in Malmö!

Isabel Reyes

Isabel Reyes is a Campaign Strategist and Content Marketing Specialist with a passion for driving pipeline growth and optimizing the buyer journey. With a background in creating data-driven campaigns, Isabel focuses on helping businesses craft marketing strategies that engage high-intent leads and convert them into real opportunities. Specializing in ABM and customer-centric content, she’s all about creating scalable solutions that make a measurable impact. When she’s not strategizing campaigns, Isabel shares her insights on how marketing can truly drive business growth.

1:1 ABM Campaign Budget Allocation
Calculator

Determine the budget allocation for a 1:1 ABM campaign based on the account's ACV, importance, and strategic potential.

This calculator provides a flexible framework to align resources effectively with campaign goals.

Account Level

ACV Range

Budget Allocation% of ACV

Level 1

Growth Account

$50,000 - $150,000

Budget Allocation% of ACV 1%

Level 2

Strategic Account

$150,000 - $300,000

Budget Allocation% of ACV 3%

Level 3

Star Account

$300,000+

Budget Allocation% of ACV 5%

Indicate your ACV and calculated budget

Please provide at least 50,000 USD

Calculated Budget

Budget Breakdown

Plan and allocate the budget for a 1:1 ABM campaign across different tactics and channels.

This template allows for flexibility based on specific campaign goals and account requirements.

Account Level

Budget Allocation$

Ad Spend

Direct Mail

Exclusive Events

Microsite Development

Content Creation

Creative Design

Social Media Outreach

Email Marketing

OOH Advertising

Sales Enablement

Account Workshops

Miscellaneous

Total

Account Qualification Assessment

Use this questionnaire to determine whether an account is qualified for a 1:1 ABM campaign or not.

Question

Answers

Is the account’s ACV high enough to justify the investment?

Have they interacted with our website or ads?

Are decision-makers engaging with our LinkedIn content?

Are there active conversations or open opportunities with this account?

Does this account align with our growth objectives?

Is this account a marquee name that enhances brand reputation?

Will they help us break into a new market or open doors to additional accounts?

Show result

Results

Unqualified Account

An unqualified account does not meet the minimum criteria to justify a 1:1 ABM campaign. These accounts often have low ACV, minimal engagement with your brand, or weak alignment with growth objectives. While they may have some potential in the long term, they currently lack the indicators needed to prioritize significant investment. Focus on maintaining light engagement to keep the account aware of your offerings and monitor for signs of increased interest or alignment in the future.

Results

Qualified Account

A qualified account shows good potential and alignment with your goals. These accounts demonstrate moderate engagement, reasonable alignment with growth objectives, and the potential to become valuable customers. They are worth investing time and resources but require careful planning to ensure cost-efficiency. Focus on targeted and personalized strategies that address their specific needs and challenges, while keeping resource allocation in check. These accounts can be excellent contributors to your pipeline when approached strategically.

Results

Super-Qualified Account

A super-qualified account represents the ideal 1:1 ABM opportunity. These accounts have high ACV, strong engagement, and align perfectly with your strategic goals. They often hold marquee status in their industry, making them valuable not only for revenue but also for enhancing your brand’s credibility and opening doors to similar accounts. These accounts warrant a dedicated, high-touch approach, with personalized campaigns that showcase your commitment to their success. Winning these accounts can be transformative for your business, justifying significant investment and strategic focus.