Make marketing contribution obvious
Frustrated that the C-level still measures your success in leads? It’s time to make the real impact of marketing visible — because in long sales cycles and enterprise deals, it’s a completely different game.
N.Rich helps you uncover the true contribution of marketing across the entire buyer journey — all those 243 unnoticed touches that quietly moved the deal forward to closed won.
Reports that earn you back your seat at the revenue table
Turn your reporting process into a strategic conversation
OLD WAY
NEW WAY
OLD WAY
"We generated 96 MQLs"
NEW WAY
"We engaged with the buying committees across 96 enterprise accounts"
OLD WAY
"We influenced 200 deals with display ads"
NEW WAY
"Accounts exposed to ABM campaigns converted 60% better and 30% faster"
OLD WAY
"We sent 300 webinar leads to sales this quarter"
NEW WAY
"It took sales 5x less accounts to outreach to hit pipeline targets this quarter"
OLD WAY
"We met 80% of inbound pipeline target"
NEW WAY
"Our ABM program drove 60% of our total pipeline, up from 30% last year"
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Uncover the entire buyer journey
Enterprise sales mean longer deal cycles and complex buyer journeys.
Last-touch attribution won’t give you meaningful insights — you need to look at the entire journey to understand what truly drove an account to convert.
N.Rich provides detailed, account-level visibility into enterprise buyer journeys — so you can clearly demonstrate how many touchpoints with the buying committee it took to close that deal in “only” two months.
Show how brand awareness drives revenue
Trying to justify your brand awareness budget to the CFO but can’t prove the business impact of top-of-funnel campaigns? N.Rich helps you compare conversion rates, sales cycles, and average contract values between accounts exposed to brand campaigns and completely cold accounts.
Demonstrate how brand touches increase pipeline velocity — and help your sales team target the right accounts at the right stage of the buyer journey.
Highlight channels that drive ICP traffic
Do your last-click dashboards keep showing “paid search” as the highest ROI channel?
You already know what’s hiding behind those numbers — but can’t prove the value of your other channels?
N.Rich’s ICP Traffic Analytics gives you the real answer. Instantly see which channels drive the most traffic from your strategic ICP accounts — and which ones just add noise, volume, and wasted budget.