Intent Data
Most B2B buyers do their research long before filling out a form. N.Rich helps you spot those signals early by showing which companies (and in the U.S., even which individuals) are visiting your site, what content they engage with, and what topics they’re exploring across the web.
Track which channels bring real ICP traffic, push alerts straight to your sales team, and even sync hot accounts into LinkedIn audiences — so marketing and sales both know where to focus.
Jamie Armstrong
Marketing Manager, BICS
“N.Rich is helping us enhance our ABM strategy by providing valuable intent data and engagement tools, allowing us to target and connect with high-priority strategic accounts more effectively.”
Uncover Companies And Individuals On Your Website
N.Rich helps you see which companies and people are behind your website traffic. You’ll know what pages they viewed, how long they stayed, and where they came from.
Act with context: someone visiting a competitor comparison page? - Send them a personalized message. They keep opening your pricing page? - Reach out with a special offer. Turn anonymous clicks into useful insight your team can actually act on.
Identify In-Market Buyers Through Third-Party Sources
Your future buyers aren’t just researching on your site — they’re learning across the web. N.Rich tracks intent across 18,000+ topics to show you which accounts are already digging into your solution area elsewhere. Maybe an account hasn’t visited your site yet, but is reading about “demand gen automation.” Prioritize these accounts in your campaigns, adjust outreach, or arm sales with a warm starting point.
Know Which Channels Drive ICP Traffic
Where do your best-fit accounts actually come from? N.Rich gives you a breakdown of which channels send the most ICP traffic to your site — not just clicks, but real companies that match your target profile.
If you see paid search driving a lot of the wrong visitors while organic or events bring in ICP traffic, you’ll know where to shift budget.
Push Intent Signals To CRM And Slack
Sales shouldn’t have to guess which accounts are heating up. With N.Rich, intent alerts land directly in your CRM and Slack. Reps can see when accounts in their patch are researching relevant topics, checking competitor comparisons, or clicking through your ads.
Each rep can get a tailored view of the hottest accounts for them, so they can spend time on warm outreach instead of cold calling.
Build Intent-Based LinkedIn Audiences
Instead of building static LinkedIn audiences by hand, N.Rich keeps your targeting fresh automatically. When an account shows more buying activity, it gets added straight into a “hot” audience synced with LinkedIn (match rates average 85%). From there, you can run ads tailored to that account’s stage, like case studies for research-phase buyers or ROI calculators for those eyeing pricing.
