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Propensity alternative

N.Rich is the Propensity alternative for B2B teams that sell into Europe as well as the US

Propensity (propensity.com) describes itself as a contact-level marketing platform. N.Rich advertising and intent work at account level in Europe, the US and APAC. N.Rich runs separate European and US platforms for GDPR compliance. You pay for ads only when someone at a target account engages.

Last updated . Based on what each vendor publishes.

See which one fits Talk to the team
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N.Rich vs Propensity
Growth teams that use N.Rich
Mouseflow
EHS Insight
Trapets
QAD
GE HealthCare
TRUMPF
Veeva Systems
LexisNexis
Staffbase
Docebo
Wärtsilä
JetBrains
Lime Technologies
GlobalSign
Winningtemp

Is N.Rich a good Propensity alternative?

Yes, if you sell into Europe as well as the US. Your ABM platform must reach target accounts in each region you sell to. Your legal team will also ask where the platform stores customer data. N.Rich advertising and intent work at account level in Europe, the US and APAC. N.Rich runs separate European and US platforms to comply with GDPR and US state privacy laws. Your data is stored in the region you choose. You pay for ads only when someone at a target account engages. Plans start at $35,520 a year with unlimited users.

Propensity (propensity.com) fits better if sales wants named contacts and lead scores. Ask what share of your contact list it can match, because contact-level ads reach only matched contacts. It also fits if you want Reddit, TikTok, CTV and direct mail in one platform. Its plans start at $2,000 a month, as published on 12 November 2026. Direct mail, TikTok and Reddit need its higher plans.

N.Rich is best for

  • teams that sell into Europe as well as the US
  • teams that want to pay for ads only when a target account engages
  • teams that want to build their own apps in plain English on their GTM data

Propensity is best for

  • teams whose sales reps want named contacts and lead scores
  • teams that want social, CTV, email and direct mail campaigns in one platform
  • teams that want a lower monthly entry price

Which one fits your situation

Your situationWhat fitsWhy
Your target accounts are in Europe as well as the US N.Rich N.Rich advertising and intent work at account level in Europe, the US and APAC. N.Rich runs separate European and US platforms for GDPR compliance. Your data is stored in the region you choose. Propensity's privacy policy does not name a data hosting region.
You want to pay for ads only when a target account engages N.Rich N.Rich charges for ads only when someone at a target account clicks, watches or reads. Propensity prices its ad channels by monthly plan.
You want to build your own apps on your GTM data N.Rich N.Rich AI builds apps in plain English on your CRM, campaign and intent data. You can publish them into the HubSpot or Salesforce account record. Propensity offers built-in dashboards and says its AI generates analytics from a single prompt.
You want to know which accounts are in market Both Both combine third-party intent with first-party engagement. Propensity's third-party intent includes Bombora data. N.Rich shows the website and ad activity behind each account score.
Your team works in HubSpot or Salesforce Both Both sync engagement data to HubSpot and Salesforce. Propensity syncs every impression, click and visit. N.Rich writes intent and engagement data to each company record.
Sales wants named contacts and lead scores Propensity Propensity runs contact-level campaigns and shows who clicked, visited, engaged and converted. It includes lead scoring on every plan. Ask what share of your contact list it can match. N.Rich scores accounts and reports mainly by account.
You want Reddit, TikTok, CTV or direct mail in the same platform Propensity Propensity lists these channels with LinkedIn, Meta, Google and YouTube. Some of them need its Strategic or Unlimited plan. N.Rich runs four ad formats on its own platform, plus LinkedIn audience sync.
You need a lower monthly entry price Propensity Propensity lists plans from $2,000 a month, as published on 12 November 2026. N.Rich plans start at $2,960 a month, billed annually, with advertising budgeted on top. Compare the plan that includes the channels you need.

N.Rich runs account-based advertising in Europe, the US and APAC

Reach your target accounts in each region, pay for ads only when they engage and trace the result in your own data.

Your ads reach target accounts in Europe, the US and APAC

Select your target accounts and run campaigns on N.Rich's own advertising platform. Ads appear in four formats: article, video, cross-channel and image display.

N.Rich intent data covers 11 European languages and Japanese. N.Rich runs separate European and US platforms to comply with GDPR and US state privacy laws. Your data is stored in the region you choose.

N.Rich AI connected to HubSpot, Salesforce, website visits, LinkedIn ads, display ads and intent signals

You pay for ads only when a target account engages

N.Rich counts three types of engagement:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

Not everyone at an account is a buyer. People who ignore the ad cost you nothing.

Engagement is not a guaranteed lead or sale.

Engagement intensity by week for ICP accounts in N.Rich

Sales sees which accounts are moving and what they read

N.Rich combines third-party intent with engagement on your website and ads. Each account score shows the activity behind it.

N.Rich reports at account level. In the US it can also identify some individual website visitors. Publish N.Rich AI apps into HubSpot or Salesforce, so reps see this context in the CRM.

Account detail in N.Rich with first-party and third-party intent and a 12-week intent trend

You can trace every pipeline number to its source

Use N.Rich AI to build reports on your campaign, sales and opportunity data. Show which accounts engaged, which progressed and where follow-up is missing.

You can check the sources and calculations behind each number.

Pipeline influenced by marketing, by quarter, in N.Rich

Customers who run their ads in N.Rich got these results

These results come from published N.Rich customer stories. They are not claims about replacing another platform. Results vary by ICP, budget and category.

10x

Virta

Conversion to opportunity for ICP accounts

Up to 270%

EHS Insight

Higher win rate for engaged accounts

dorothea_gam_mouseflow

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

teshera_hull_ge_healthcare

Teshera Hull

Marketing Director

GE HealthCare

"N.Rich efficiently utilized my budget so that I get high-impact results with a minimum budget. Real-time insights and reporting provides the data I need; when I need it so that I can make data-driven decisions."

Propensity vs N.Rich compared point by point

N.RichPropensity
Platform An ABM platform that combines account-based advertising, intent data and apps built on your GTM dataIn its own words, a contact-level marketing platform for B2B growth teams
Regions and data Founded in Finland in 2015. Advertising and intent work at account level in Europe, the US and APAC. Separate European and US platforms for GDPR compliance. Your data is stored in the region you choose.Based in Exeter, New Hampshire, US. It says you can target global audiences with its intent data. Its privacy policy does not name a data hosting region.
Targeting Ads go to people at your target accounts. Delivery does not depend on matching a named contact.Contact-level campaigns on its contact data, plus contextual and geofencing ads
Ad channels Own B2B advertising platform with article, video, cross-channel and image display formats, plus LinkedIn audience syncIts own display network, LinkedIn, Meta, Google, YouTube, TikTok, Reddit, CTV, email and direct mail. Some channels need a higher plan.
Ad pricing You pay per engagement: a display click, a 20-second video view or a 50% article scroll from a target accountPriced by monthly plan. Some ad channels need a higher plan.
Intent and scoring Third-party intent in 11 European languages and Japanese, combined with website and ad engagement. Scores accounts.Third-party intent, including Bombora data, plus first-party intent. Lead scoring on every plan, and custom lead and account scoring from its Strategic plan.
Website visitors Identifies visiting companies. In the US, N.Rich can also identify some individual visitors.Account and contact-level website de-anonymisation on every plan
AI and MCP N.Rich AI builds apps on your data. Read-only MCP access for AI tools such as Claude and ChatGPT.Propensity AI generates audiences, messaging, creative assets and analytics from a prompt, with a bidirectional MCP
Platform pricing Published annual plans from $35,520, with unlimited users. Advertising is budgeted separately.From $2,000 a month, with unlimited users, as published on 12 November 2026.

N.Rich and Propensity are separate companies. Propensity is a trademark of its owner. This comparison uses information each company publishes. Features and prices change, so check them with each vendor.

Based on what each vendor publishes on its own website. Checked 12 November 2026.

When you should stay on Propensity

Keep Propensity if it does these jobs for you and switching would not solve a specific problem.

  • Sales works from named contacts and lead scores

    Propensity scores leads and shows which contact clicked, visited or engaged. N.Rich scores accounts and reports mainly by account.

  • You run many channels from one platform

    Propensity runs display, social, CTV, email and direct mail campaigns. Keep it if your programme depends on that mix.

  • Your existing operating model works

    If sales and marketing already get the actions and reports they need, identify what switching would improve.

  • You need more time to validate the change

    Test account reach in each region, campaigns and reporting before a full rollout. You can run N.Rich advertising alongside Propensity during that time.

Questions worth asking before you decide.

N.Rich runs separate European and US platforms to comply with GDPR and US state privacy laws. Your data is stored in the region you choose. Propensity's privacy policy does not name a data hosting region.

Ask each vendor where it stores customer data and which processing terms apply. Your legal team needs the answer before you share CRM data with a new platform.

On entry price, yes. Propensity lists plans from $2,000 a month, as published on 12 November 2026. N.Rich plans start at $2,960 a month, billed annually ($35,520 a year).

Compare the plan that includes your channels. Propensity's LinkedIn and Facebook ads start on its $3,000 plan. Its Google, YouTube, TikTok and Reddit ads start on its $4,000 plan. N.Rich budgets advertising separately and charges per engagement.

Propensity describes itself as a contact-level marketing platform. It runs contact-level campaigns and scores leads. N.Rich advertises to target accounts on its own platform. It charges only when someone at a target account engages.

N.Rich advertising and intent work at account level in Europe, the US and APAC. N.Rich runs separate European and US platforms for GDPR compliance. Your data is stored in the region you choose. Both sync engagement data to HubSpot and Salesforce.

Yes. MCP (Model Context Protocol) connects an AI tool, such as Claude or ChatGPT, to the data in another platform. N.Rich includes MCP access to all data sources from its GTM Scale plan. You can ask about your accounts in plain language.

Access is read-only. Your AI tool can query N.Rich data, but it cannot change it. Propensity describes its MCP as bidirectional.

N.Rich can identify some individual visitors in the US. It shows how they relate to known accounts or CRM contacts.

N.Rich identifies visiting companies in Europe, the US and APAC.

Propensity lists account and contact-level website de-anonymisation on every plan.

No. N.Rich scores accounts. It does not score individual contacts. Each account score combines third-party intent with engagement on your website and ads, and shows the activity behind it. Accounts move through Cold, In Market, Engaged and Hot stages.

If sales works from scored named leads, Propensity offers lead scoring on every plan. Custom lead and account scoring starts on its Strategic plan.

No. Contact-level ads reach only the people a platform can match to a profile. Google says most advertisers match between 29% and 62% of their customer lists. LinkedIn matches contact lists only against members with verified email addresses.

In the EEA and Switzerland, LinkedIn matches only members who opt in. Ask each vendor what share of your list it can match in each region you sell to.

N.Rich shows ads to people at your target accounts. Delivery does not depend on matching a named contact.

N.Rich does not run LinkedIn ads itself. It syncs your target account segments to LinkedIn as Matched Audiences, and you run the campaign in your own LinkedIn account. N.Rich runs its own ads across tens of millions of websites in four formats: article, video, cross-channel and image display.

Propensity runs LinkedIn and Facebook ads from its Strategic plan.

No. N.Rich does not run Reddit or TikTok campaigns. Its own ads run across tens of millions of websites in four formats, shown only to your target accounts. It also syncs account segments to LinkedIn.

Propensity includes TikTok and Reddit ads on its Unlimited plan, at $4,000 a month as published on 12 November 2026.

Yes, with intent and engagement data. N.Rich writes these fields to each company record in HubSpot or Salesforce. Sales can use them to prioritise accounts, report and personalise outreach.

Propensity enriches CRM records with account and contact data, daily or on demand. Choose the level of data your sales team will act on.

Yes, on GTM Command and above. Workflows move accounts between segments by intent score, ad engagement or website behaviour.

N.Rich AI apps can also turn the accounts they find into N.Rich and LinkedIn audiences, and lists in HubSpot or Salesforce.

Yes. You can keep Propensity for named-contact campaigns and run account advertising in N.Rich. Check which platform reports each engagement, so your numbers do not count it twice.

N.Rich is an annual licence with a 12-month ad spend commitment.

You pay when a target account engages. An engagement is one of these:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

You do not pay per impression. Media is a separate line item from the platform licence, and you commit to it for 12 months.

Our plans and prices are on our pricing page. Every plan is an annual licence. Media is budgeted separately, with a 12-month ad spend commitment.

Yes. N.Rich integrates with HubSpot and Salesforce both ways. It syncs target accounts, brings in opportunity data and returns account engagement signals to your CRM.

You can also publish apps you build in N.Rich AI into the CRM, so sales teams use them where they already work. Every plan from GTM Scale includes app publishing. Check the fields and sync settings your team needs during setup.

Everything on this page comes from information published by each vendor, checked on 12 November 2026. Propensity sources: homepage, pricing, ABM platform, contact targeting, integrations, data enrichment, intent data, AI and privacy policy. If anything is out of date, tell us and we will correct it.

Propensity is a trademark of its owner, used here for identification only. N.Rich is not affiliated with Propensity.

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