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AdRoll ABM (formerly RollWorks) alternative

N.Rich is the AdRoll ABM alternative for B2B teams that want to pay only when target accounts engage

AdRoll ABM prices ad serving on a dynamic CPM model. N.Rich prices ads by engagement. You pay for ads only when someone at a target account engages. N.Rich then shows which accounts engaged, with the campaign, ad, country and, where available, city.

Last updated . Based on what each vendor publishes.

See which one fits Talk to the team
4.7 115 reviews Source: G2.com, Inc.
N.Rich vs AdRoll ABM
Growth teams that use N.Rich
Mouseflow
EHS Insight
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QAD
GE HealthCare
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Veeva Systems
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Winningtemp

Is N.Rich a good AdRoll ABM alternative?

Yes, if you want to pay for engagement from your target accounts. AdRoll ABM (formerly RollWorks) prices ad serving on a dynamic CPM model. You pay for the ad space, and AdRoll keeps a small percentage for serving the ad. N.Rich prices ads by engagement. You pay for ads only when someone at a target account engages. An engagement is a click, a 20-second video view or a 50% article read. N.Rich shows which accounts engaged, with the campaign, ad, country and, where available, city. Plans start at $35,520 a year with unlimited users. Advertising is a separate prepaid budget with a 12-month commitment. If nobody from your target accounts engages, the budget is not used.

AdRoll ABM fits better if you want to start small. Its Account-Based Retargeting package has no fee to get started, and you pay only for media. It also lists connected TV, digital out-of-home and social ads, which N.Rich does not run. It targets contacts as well as accounts. AdRoll does not publish prices for its other three ABM packages.

N.Rich is best for

  • teams that want to pay for ads only when a target account engages
  • teams that must show the board where each pipeline number comes from
  • teams that want answers from their own GTM data in plain English, without a BI project

AdRoll ABM may fit better for

  • teams that want to start with website retargeting before a full ABM programme
  • teams that want broad-reach channels such as connected TV and digital out-of-home
  • teams whose sales reps work a named contact list

Which one fits your situation

Your situationWhat fitsWhy
You want to pay for ads only when a target account engages N.Rich N.Rich charges for an ad only when someone at a target account clicks it, watches 20 seconds of video or reads half an article. AdRoll ABM prices ad serving on a dynamic CPM model.
Your target accounts are in Europe as well as the US N.Rich N.Rich advertising and intent work at account level in Europe, the US and APAC. N.Rich runs separate European and US platforms for GDPR compliance. Your data is stored in the region you choose.
You must show which accounts engaged and what followed in pipeline Both Both report engagement by account and ad influence on pipeline. N.Rich lists each engagement with its campaign, ad, country and, where available, city. It splits touches into those before and after each opportunity opened. AdRoll ABM reports which accounts engaged and publishes a revenue impact report.
You want to know which accounts are in market Both Both combine third-party intent with engagement on your website and ads. AdRoll ABM uses Bombora, its own keyword intent and G2 intent, depending on the package. N.Rich shows the website and ad activity behind each account score.
Your team works in HubSpot or Salesforce Both Both integrate with HubSpot and Salesforce. AdRoll ABM syncs fit grades, journey stages and ad data to existing HubSpot company records. N.Rich writes intent and engagement data to each company record.
You want retargeting with no fee to get started AdRoll ABM AdRoll's Account-Based Retargeting package has no fee to get started, and you pay only for media. N.Rich plans start at $35,520 a year, with advertising budgeted on top.
You want connected TV, digital out-of-home or social ads in the same platform AdRoll ABM AdRoll ABM lists display, native, online video, mobile, social, connected TV and digital out-of-home ads. N.Rich runs four ad formats from one platform: article and video on its own demand-side platform, cross-channel and image display through Google. It also syncs audiences to LinkedIn.
Sales wants to target named contacts as well as accounts AdRoll ABM AdRoll ABM targets accounts and contacts. It says it is built on 2.6 billion digital identities and 92 million contacts. Ask what share of your contact list it can match. N.Rich advertises and reports mainly at account level.

N.Rich charges for ads only when your target accounts engage

Reach your target accounts, pay for engagement and trace the result to pipeline in your own data.

Your ads reach people at your target accounts

Select your target accounts and run campaigns in N.Rich. Ads appear in four formats: article, video, cross-channel and image display.

N.Rich advertising and intent work at account level in Europe, the US and APAC.

N.Rich AI connected to HubSpot, Salesforce, website visits, LinkedIn ads, display ads and intent signals

You pay for ads only when a target account engages

N.Rich counts three types of engagement:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

N.Rich does not charge per impression. Unspent ad spend rolls over to the next month.

Engagement is not a guaranteed lead or sale.

Engagement intensity by week for ICP accounts in N.Rich

You see which accounts engaged and with which ads

Each account dashboard lists every engagement with its date, campaign, ad, country and, where available, city. Sales sees which accounts are moving and what they read.

N.Rich reports at account level. In the US it can also identify some individual website visitors. Publish N.Rich AI apps into HubSpot or Salesforce, so reps see this context in the CRM.

Account detail in N.Rich with first-party and third-party intent and a 12-week intent trend

You can trace influenced pipeline to the engagement behind it

N.Rich lists every opportunity its campaigns influenced, with its value, status and CRM stage. It splits the touches into those before and after the opportunity opened.

Use N.Rich AI to build your own reports on campaign, sales and opportunity data. You can check the sources and calculations behind each number.

Pipeline influenced by marketing, by quarter, in N.Rich

Customers who run their ads in N.Rich got these results

These results come from published N.Rich customer stories. They are not claims about replacing another platform. Results vary by ICP, budget and category.

10x

Virta

Conversion to opportunity for ICP accounts

Up to 270%

EHS Insight

Higher win rate for engaged accounts

dorothea_gam_mouseflow

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

teshera_hull_ge_healthcare

Teshera Hull

Marketing Director

GE HealthCare

"N.Rich efficiently utilized my budget so that I get high-impact results with a minimum budget. Real-time insights and reporting provides the data I need; when I need it so that I can make data-driven decisions."

AdRoll ABM vs N.Rich compared point by point

N.RichAdRoll ABM
Platform An ABM platform that combines account-based advertising, intent data and apps built on your GTM dataIn its own words, B2B audience targeting combined with a cross-channel demand-side platform in one application. Sold under the AdRoll brand by NextRoll, Inc.
Ad pricing You pay per engagement: a click, a 20-second video view or a 50% article read from a target accountDynamic CPM, which means cost per thousand impressions. You pay for the ad space, and AdRoll keeps a small percentage for serving the ad.
Platform pricing Published annual plans from $35,520, with unlimited users. Advertising is a separate prepaid budget with a 12-month commitment.Account-Based Retargeting has no fee to get started, and you pay only for media. The other three ABM packages have no published price.
Ad channels Four ad formats run from N.Rich: article and video on its own demand-side platform, cross-channel and image display through Google. LinkedIn audience sync.Display, native, online video, mobile, social, connected TV and digital out-of-home ads. LinkedIn campaigns launched through the AdRoll ABM platform. Facebook and Instagram integrations.
Targeting Ads go to people at your target accounts. Delivery does not depend on matching a named contact.Accounts and contacts. It cites 2.6 billion digital identities and 92 million contacts.
Reporting Engagement by account, with campaign, ad, country and, where available, city. Influenced opportunities, with touches before and after each opportunity opened.Accounts engaged and accounts reached, by account list. A report of the domains where ads were shown. A revenue impact report on ad influence on pipeline, win rate, sales cycle length and deal size.
Intent and scoring Third-party intent in 11 European languages and Japanese, combined with website and ad engagement. Scores accounts.Bombora, AdRoll keyword intent and G2 buyer intent, depending on the package. ICP fit grades from A to F and a journey prediction signal.
Company Founded in Finland in 2015NextRoll, Inc., San Francisco, US, with subsidiaries in Ireland, the UK and Australia
AI and MCP N.Rich AI builds apps on your data. Read-only MCP access for AI tools such as Claude and ChatGPT.An AI assistant for optimisations and on-demand reports. An MCP server in open beta for Claude, ChatGPT and other AI tools.

N.Rich and AdRoll ABM are separate companies. AdRoll ABM is a trademark of its owner. This comparison uses information each company publishes. Features and prices change, so check them with each vendor.

Based on what each vendor publishes on its own website. Checked 12 November 2026.

When you should stay on AdRoll ABM

Keep AdRoll ABM if it does these jobs for you and switching would not solve a specific problem.

  • You run retargeting on a small budget

    AdRoll's Account-Based Retargeting package has no fee to get started. You pay only for media.

  • You run connected TV, out-of-home or social ads from one platform

    AdRoll ABM lists these channels alongside display, native and video. Keep it if your programme depends on that mix.

  • Your existing operating model works

    If sales and marketing already get the actions and reports they need, identify what switching would improve.

  • You need more time to validate the change

    Start N.Rich on one region or account group on an annual plan, alongside AdRoll ABM. Compare account reach, engagement and reporting before a full rollout.

Questions worth asking before you decide.

RollWorks is now called AdRoll ABM. AdRoll renamed it in August 2025 and says it is the same product. NextRoll, Inc. owns AdRoll and holds the customer contracts.

Older reviews and help pages still use the RollWorks name. AdRoll is also the name of NextRoll's separate advertising product, so check which product a quote or review covers.

This page compares N.Rich with AdRoll ABM.

The pricing model decides what your media budget buys. AdRoll ABM prices ad serving on a dynamic CPM model, which means cost per thousand impressions. It does not price ad serving by click or by acquisition. You pay for the ad space, and AdRoll keeps a small percentage for serving your ad.

AdRoll says dynamic CPM best aligns with the interests of its advertisers. It says the model gives greater transparency, flexibility and control over your campaign. It says a pricing model should not dictate campaign goals.

N.Rich prices ads by engagement. You pay for ads only when someone at a target account engages.

It depends on what you want to pay for and what you must prove. Ad spend is easier to defend when you can show which target accounts engaged and what pipeline followed.

N.Rich charges for ads only when someone at a target account engages. It lists each engagement by account, with the campaign, ad, country and, where available, city. It also lists the opportunities its campaigns influenced. Plans start at $35,520 a year with unlimited users.

AdRoll ABM fits better if you want retargeting with no fee to get started. It also fits if you need connected TV, digital out-of-home or social ads.

Entry price and full cost can differ. Compare the package that includes the targeting, intent and reporting you need.

On entry price, AdRoll ABM is lower. AdRoll's Account-Based Retargeting package has no fee to get started, and you pay only for media. AdRoll does not publish prices for its other three ABM packages.

N.Rich plans start at $2,960 a month, billed annually ($35,520 a year). N.Rich budgets advertising separately, with a 12-month ad spend commitment. Unspent ad spend rolls over to the next month.

ABM platforms price ads in different ways. The pricing model decides what your media budget buys, so ask each vendor what you pay for. If a vendor charges per engagement, ask what counts as one.

N.Rich charges for ads only when someone at a target account engages. An engagement is a click, at least 20 seconds of a video ad, or a scroll through at least 50% of an article ad. AdRoll ABM prices ad serving on a dynamic CPM model.

This page compares N.Rich and AdRoll ABM only.

Campaign totals do not tell sales which accounts to call. You need engagement by account, linked to the pipeline in your CRM.

N.Rich lists each engagement by account, with the date, campaign, ad, country and, where available, city. It lists every opportunity its campaigns influenced, with touches before and after the opportunity opened. It writes intent and engagement data to each company record in HubSpot or Salesforce.

AdRoll ABM reports which accounts engaged with your website through its CTV and web campaigns, with spend, impressions and clicks. It syncs ad and engagement data to existing HubSpot company records. It also publishes a revenue impact report on how its ads influence pipeline, win rate, sales cycle length and deal size.

Some programmes need connected TV or social ads next to web ads. Check which channels each platform runs itself and which it reaches through an integration.

N.Rich does not run connected TV or social ads. It runs its own ads across tens of millions of websites in four formats: article, video, cross-channel and image display. Only your target accounts see them. N.Rich syncs your target account segments to LinkedIn as Matched Audiences, and you run the campaign in your own LinkedIn account.

AdRoll ABM lists social, connected TV and digital out-of-home ads. Its help centre describes LinkedIn campaigns launched through the AdRoll ABM platform. It also lists Facebook and Instagram integrations.

A full switch is a risk if part of your programme already works. Running both for a time lets you compare results on the same accounts. Check which platform reports each engagement, so your numbers do not count it twice.

You can keep AdRoll ABM for retargeting or connected TV and run account advertising in N.Rich. N.Rich is an annual licence with a 12-month ad spend commitment.

You pay when a target account engages. An engagement is one of these:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

You do not pay per impression. Media is a separate line item from the platform licence, and you commit to it for 12 months.

Our plans and prices are on our pricing page. Every plan is an annual licence. Media is budgeted separately, with a 12-month ad spend commitment.

Yes. N.Rich integrates with HubSpot and Salesforce both ways. It syncs target accounts, brings in opportunity data and returns account engagement signals to your CRM.

You can also publish apps you build in N.Rich AI into the CRM, so sales teams use them where they already work. Every plan from GTM Scale includes app publishing. Check the fields and sync settings your team needs during setup.

Everything about AdRoll ABM on this page comes from information AdRoll and NextRoll publish, checked on 12 November 2026. AdRoll ABM sources:

If anything is out of date, tell us and we will correct it.

AdRoll, AdRoll ABM and RollWorks are trademarks of their owner, used here for identification only. N.Rich is not affiliated with AdRoll or NextRoll.

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