The buildable GTM platform.

N.Rich AI lets your team prove what works, act on what's moving and build what's next, on one set of numbers the whole business trusts. Describe the app you need in plain English, and N.Rich AI builds it on your own account data.

Book a demo → Try the interactive demo

Test N.Rich AI on your own data, with apps built for the questions your team asks.

G2 Best Support G2 Momentum Leader

Recognized in the 2025 Gartner® Magic Quadrant™ for ABM Platforms*

The teams shaping N.Rich AI
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Buy the foundation, build the tools

Every go-to-market team gets questions it can't answer on one screen. What did marketing do for pipeline? Which accounts should sales work this week? Where is revenue slipping? The answers sit in the CRM, the website, LinkedIn and the ABM platform, and each system tells a different story.

 

Until now, teams had two options. Standard tools don't know your business. To build it yourself, you must join the data and agree the definitions first, and internal builds succeed about half as often as bought tools.

 

N.Rich AI is the third option. It joins your go-to-market data into one set of numbers with agreed definitions. Your team then builds the apps its questions need, in plain English, and acts on what they show.

"The teams that win the next few years won't be the ones who bought the most software. They'll be the ones who can see their business clearly and act on it faster than the quarter changes around them."
Markus Ståhlberg, Co-founder and CEO, N.Rich
What N.Rich AI does

Prove what works, act on what's moving, build what's next

N.Rich AI gives every go-to-market team the same trusted answers and the confidence to act on them across every channel. Its tools change as fast as your business does, so you can cut the separate tools you pay for today.

01

Prove impact with numbers the whole business trusts

One governed data layer joins your CRM, website, LinkedIn and ABM data, plus any data you bring. For example, see which programmes and channels created pipeline, reconciled to your own reports, so finance can check the answer.

02

Act on every signal, across every channel and team

Start campaigns and sales plays from evidence. The accounts an app surfaces become audiences in the N.Rich DSP and LinkedIn, and lists in HubSpot or Salesforce. Every result flows back into the numbers.

03

Build the tools you need, and rebuild them as fast as GTM changes

Describe the next app in plain English, and it is live in minutes on data that is already joined. When priorities change, rebuild it the same way. Each app can replace a separate tool.

04

One set of numbers, every definition visible

Every app reads the same account data and the same definitions. Marketing, sales and finance get the same answer to the same question, and can see how it was worked out.

How it works

Describe it. Build it. Act on it.

Describe the app in one sentence, and it is live in minutes on your own account data.

✎

Describe what you need

Write a build request in plain English, such as "Build an app that shows every hot account my team hasn't touched yet." You don't need to raise a ticket with RevOps.

✦

N.Rich AI builds the app

It builds a live app on data that is already joined and defined. The app stays, so your team uses it every week and changes it when priorities move.

→

Act on what it shows

Turn the accounts an app surfaces into campaigns through the N.Rich DSP and LinkedIn, and into lists in HubSpot or Salesforce.

← Back to librarySurge Hide chat
Chat
alex@meridian.io · Meridian GTM
System Describe the GTM app you want. A 3-agent team — Designer, Implementer, QA — builds it on your real data.
Designer → Implementer → QA · building on your data…
Describe the GTM app you want… Send
Your app will appear hereDesigner drafts the spec → Implementer writes the queries → QA validates on real data.

Surge

See who's in-market and who to act on

351ICP surging
209To act on
56Confirmed 1st-party
196Researching competitors
What the market is researching
Category research 7,293 Buyer journey intent 3,629 Solution comparison 1,615 Competitor watch 952 Enterprise intent 877 Lost opps · intent 67

Anchor

Save the customer before the renewal call

€1.5M of ARR up for renewal in 90 days — €592k at risk across 9 accounts.
40Renewing ≤90d
9At-risk in window
€592kARR at risk
Acme Corp At-risk€585k ARR · renews in 149d · engagement flatlined
Globex At-risk€294k ARR · renews in 68d · quiet 119 days
Initech Watch€150k ARR · renews in 47d · engagement cooling

Account Journey Map

Every account's lifecycle on one timeline: engagement, pipeline and delivery

150Accounts tracked
0At risk
87Drifting
63Healthy
SalesAdWebsiteQuiet
Northwind
Globex
Initech
Acme Corp
Umbrella
Vandelay
Soylent
Interactive demo

See N.Rich AI in action

Click through the product yourself. To try it on your own account data, book a demo.

[ Interactive product demo embeds here — paste a Guideflow ID per tab ]
Want to see this with your accounts? Book a demo →
Who it's for

Built for the whole revenue team

Pick your seat to see what N.Rich AI does for you.

For the CMO

Answer the board's question on numbers finance can check. Put attributed pipeline behind each programme and channel, and get attribution in the same contract as ABM.

  • Show the board what marketing did for pipeline, on one screen
  • Defend every budget line with the pipeline it created
  • Retire the separate attribution tool
Book a demo →

For the CRO

Get more pipeline from the marketing you already pay for. See the accounts that are buying before they talk to you, why they moved and who owns them, inside the CRM your team already uses.

  • Give each rep this week's moving accounts
  • Read pipeline on one set of definitions, from first signal to closed-won
  • Keep Gong, Clari and Salesforce, and bring their data in
Book a demo →

For RevOps

Give every team one governed, account-level set of numbers. Agree the definitions once, and every app uses them. Teams build their own apps, so the reporting backlog gets shorter.

  • Join CRM, marketing, ads and web data at the account level
  • Agree definitions once, and use them in every app
  • Let teams build their own apps without a ticket
Book a demo →
Fewer tools

Cut the separate tools you pay for today

Each app your team builds can replace a separate tool, so your stack shrinks as it gets more capable.

◎

Attribution

See which programmes and channels created pipeline, in the same contract as ABM.

◴

Website visitor identification

See which accounts are moving, what moved them and who owns them, inside your CRM.

✦

One-off BI reports

Describe the report you need once, and use it as an app every week.

Three N.Rich AI apps replacing an attribution tool, a website visitor tool and one-off BI reports
Built on N.Rich AI

Apps teams build with N.Rich AI

Examples from marketing, sales and customer success. Your team builds the ones it needs.

Customer stories

Teams already building on N.Rich

Dorothea Gam

Dorothea Gam

CMO

Mouseflow

“It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with.”

Samuli Ahola

Samuli Ahola

Director of digital sales and marketing

VIRTA

“Results are really good. We generated €13 million in created pipeline and roughly €1.3 million in closed sales influenced by ABM campaigns run through N.Rich. Account-based advertising definitely has an impact especially when you have this joint effort between sales and marketing. That is when you know exactly which companies you’re going after.”

See how it works

Book a demo to see N.Rich AI in action
FAQ

The bits you're wondering about

What is N.Rich AI? +
N.Rich AI is the buildable GTM platform for B2B revenue teams. It joins your go-to-market data into one set of numbers with agreed definitions. Your team describes the apps it needs in plain English, and N.Rich AI builds them on your own account data. Teams use those apps to prove what works, act on what's moving and build what's next.
What problem does N.Rich AI solve? +
Go-to-market teams get questions they can't answer on one screen, because the CRM, the website, LinkedIn and the ABM platform each tell a different story. Standard tools don't know the business, and internal builds often fail. N.Rich AI gives marketing, sales and finance one set of trusted numbers, and the apps to act on them.
What does N.Rich AI do? +
N.Rich AI does three things. It proves what works, with pipeline and revenue numbers the whole business trusts. It helps teams act on what's moving, by turning the accounts an app surfaces into ads and CRM lists. And it lets teams build what's next: each new app is described in plain English and live in minutes.
How is N.Rich AI different from a CRM, a dashboard or an AI chatbot? +
A CRM stores your data and a dashboard displays it. A general AI chatbot answers one question, and its answer depends on how it reads your data that day. N.Rich AI joins your data on agreed definitions, so every app gives the same answer to the same question. Teams keep the apps they build and act on what they show.
What does Buildable GTM mean? +
Buildable GTM is a third option between buying standard tools and building your own. You buy the foundation: joined go-to-market data with agreed definitions. Your team then builds the tools on top, in plain English, and changes them as fast as the business changes.
Which tools can N.Rich AI replace? +
Teams use N.Rich AI apps in place of a separate attribution tool, a website visitor identification tool and one-off BI reports. N.Rich AI works alongside your CRM, Gong and Clari, and their data flows in.
Who is N.Rich AI for? +
N.Rich AI is for B2B revenue teams that run account-based go-to-market: marketing leaders, revenue leaders and RevOps. Demand generation and sales teams use the same apps every week.
What's the difference between N.Rich and N.Rich AI? +
N.Rich is the account-based go-to-market platform. It joins your go-to-market data and builds the account intelligence underneath. N.Rich AI is where your team uses that intelligence: it builds the apps you need and acts on what they show. Both use the same data and the same account model, so there is no export step.