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Influ2 alternative

N.Rich is the Influ2 alternative for buying groups you have not mapped yet

Influ2 advertises to named contacts from your CRM or its audience tools. N.Rich advertises to your target accounts across the open web, so it can also reach people nobody has named yet. You pay only when someone at a target account engages.

Last updated . Based on what each vendor publishes.

See which one fits Talk to the team
N.Rich vs Influ2
Growth teams that use N.Rich
Mouseflow
EHS Insight
Trapets
QAD
GE HealthCare
TRUMPF
Veeva Systems
LexisNexis
Staffbase
Docebo
Wärtsilä
JetBrains
Lime Technologies
GlobalSign
Winningtemp

Is N.Rich a good Influ2 alternative?

Yes, if you do not yet know every person in the buying group. N.Rich shows ads to people at your target accounts on its own advertising platform. Delivery does not depend on matching a named contact. You pay only when someone engages. Plans start at $35,520 a year with unlimited users.

Influ2 fits better if sales works a named contact list and wants to see which person saw each ad. Influ2 defines match rate as the contacts who saw your ads. Its Amplitude case study (2022) reports a 56% match with the core buying group.

N.Rich is best for

  • teams that target accounts before they know every buyer in them
  • teams that want to pay for ads only when a target account engages
  • teams that must show the board where each pipeline number comes from

Influ2 is best for

  • teams whose sales reps work a named contact list
  • teams that want to see which named person saw or clicked each ad
  • teams that want one campaign set-up across LinkedIn, Facebook, Instagram, Google, Bing and Amazon

Which one fits your situation

Your situationWhat fitsWhy
You know the target accounts but not every buyer in them N.Rich N.Rich advertises to the account, so people outside your contact list can see the ads. Influ2 advertises to the contacts you select or find with its audience tools.
You want to pay only when a target account engages N.Rich N.Rich charges only when someone at a target account clicks, watches or reads. Influ2 does not publish how it prices ads.
You need reports that cover more than ad influence N.Rich N.Rich AI builds apps on your CRM, campaign, website and intent data. The Influ2 Buying Group Report shows how its ads influenced each opportunity.
You need the full cost before a sales call N.Rich N.Rich publishes its plan prices, with unlimited users. Influ2 does not publish prices.
You want to know which accounts are in market Both N.Rich combines third-party intent with engagement on your website and ads, at account level. Influ2 reports intent for named contacts from search, social posts and third-party content.
Your buyers are in Europe and the US Both Test reach on your own list in each region. Influ2 says its match rate depends on geography, audience composition and size.
Your sales team wants to know which person saw each ad Influ2 Influ2 reports impressions, clicks and visits by named contact. N.Rich reports ad engagement by account.
Your programme targets a fixed list of named decision-makers Influ2 Contact-level advertising is the core strength of Influ2. Keep it if your programme is built around that list.

N.Rich reaches the buying group through the account

Show ads to people at your target accounts, pay only when they engage and trace the result in your own data.

Your ads reach people at target accounts across the open web

Select your target accounts and run campaigns on N.Rich's own advertising platform. Ads appear in four formats: article, video, cross-channel and image display.

You do not need a contact list to start. People outside your CRM can see the ads too.

N.Rich AI connected to HubSpot, Salesforce, website visits, LinkedIn ads, display ads and intent signals

You pay only when a target account engages

N.Rich counts three types of engagement:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

Not everyone at an account is a buyer. People who ignore the ad cost you nothing.

Engagement is not a guaranteed lead or sale.

Engagement intensity by week for ICP accounts in N.Rich

Sales sees which accounts are moving and what they read

N.Rich combines third-party intent with engagement on your website and ads. Each account score shows the activity behind it.

N.Rich reports at account level. In the US it can also identify some individual website visitors. Publish N.Rich AI apps into HubSpot or Salesforce, so reps see this context in the CRM.

Account detail in N.Rich with first-party and third-party intent and a 12-week intent trend

You can trace every pipeline number to its source

Use N.Rich AI to build reports on your campaign, sales and opportunity data. Show which accounts engaged, which progressed and where follow-up is missing.

You can check the sources and calculations behind each number.

Pipeline influenced by marketing, by quarter, in N.Rich

Customers who run their ads in N.Rich got these results

These results come from published N.Rich customer stories. They are not claims about replacing another platform. Results vary by ICP, budget and category.

10x

Virta

Conversion to opportunity for ICP accounts

Up to 270%

EHS Insight

Higher win rate for engaged accounts

dorothea_gam_mouseflow

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

teshera_hull_ge_healthcare

Teshera Hull

Marketing Director

GE HealthCare

"N.Rich efficiently utilized my budget so that I get high-impact results with a minimum budget. Real-time insights and reporting provides the data I need; when I need it so that I can make data-driven decisions."

Influ2 vs N.Rich compared point by point

N.RichInflu2
Platform An ABM platform that combines account-based advertising, intent data and apps built on your GTM dataA contact-level ABM platform for advertising to named contacts and tracking their intent
Targeting Ads go to people at your target accounts. Delivery does not depend on matching a named contact.Ads go to named contacts from your CRM or from its audience tools
Published reach figures Test reach on your own target account list.Defines match rate as verified reach. Its Amplitude case study (2022) reports a 56% match with the core buying group and nearly 80% at account level.
Ad delivery Own B2B advertising platform with article, video, cross-channel and image display formats, plus LinkedIn audience syncPlaces ads through LinkedIn, Facebook, Instagram, Google, Bing and Amazon
Ad pricing You pay per engagement: a display click, a 20-second video view or a 50% article scroll from a target accountNot published
Reporting Opportunity analytics, plus apps you build in N.Rich AI and can trace to the source dataBuying Group Report and revenue reporting on how its ads influenced opportunities
Intent and visitors Third-party intent combined with website and ad engagement, at account level. In the US, N.Rich can also identify some individual visitors.Contact-level intent from search, social posts and third-party content. Website visitor identification is in beta.
In market since Founded in 2015. Runs its own B2B advertising platform.Launched in 2017
Platform pricing Published annual plans from $35,520, with unlimited users. Advertising is budgeted separately.Prices on request

N.Rich and Influ2 are separate companies. Influ2 is a trademark of its owner. This comparison uses information each company publishes. Features and prices change, so check them with each vendor.

Based on what each vendor publishes on its own website. Checked 9 November 2026.

When you should stay on Influ2

Keep Influ2 if it does these jobs for you and switching would not solve a specific problem.

  • Your programme is built on a named contact list

    Contact-level advertising is the core strength of Influ2. Keep it if sales and marketing plan their work around that list.

  • Sales acts on person-level ad engagement

    Influ2 shows which named contact saw or clicked an ad. N.Rich reports ad engagement by account.

  • Your existing operating model works

    If sales and marketing already get the actions and reports they need, identify what switching would improve.

  • You need more time to validate the change

    Test account reach, campaigns and reporting before a full rollout. You can run N.Rich advertising alongside Influ2 during that time.

Questions worth asking before you decide.

It depends on how many of your contacts each ad platform can match and reach. A contact that is not matched does not see your ads.

Influ2 defines match rate as the contacts who saw your ads. It says the rate depends on geography, audience composition and size. Its Amplitude case study (2022) reports a 56% match with the core buying group and nearly 80% at account level. Ask each vendor to test reach on your own list.

Account-based advertising shows ads to people at the companies you choose. Contact-level advertising shows ads to named people on a list. The first can reach buyers you have not identified. The second tells you which person saw each ad.

N.Rich advertises to accounts and charges only for engagement. Influ2 advertises to named contacts.

Most buying groups include people your team has not met. There are two ways to reach them. Contact-level tools find named people first: Influ2 says it surfaces named people who show intent in your market. Account-based advertising reaches people through the company, before anyone names them.

N.Rich shows ads to people at your target accounts across the open web, and you pay only when someone engages. Engagement by account then shows sales where interest is growing.

No. N.Rich reports ad engagement by account: which account engaged, with which ad, and which pages it viewed. In the US, N.Rich can also identify some individual website visitors.

If sales needs ad engagement by named person, Influ2 reports it. Agree with sales which signal they will act on before you choose.

Yes. You can keep Influ2 for your named contact list and run account advertising in N.Rich to reach other people at each account. Check how the audiences overlap and which platform reports each engagement.

N.Rich is an annual licence with a 12-month ad spend commitment.

You pay when a target account engages. An engagement is one of these:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

You do not pay per impression. Media is a separate line item from the platform licence, and you commit to it for 12 months.

Influ2 does not publish prices on its website. Ask their sales team for a quote.

Our plans and prices are on our pricing page. Every plan is an annual licence. Media is budgeted separately, with a 12-month ad spend commitment.

Yes. N.Rich integrates with HubSpot and Salesforce both ways. It syncs target accounts, brings in opportunity data and returns account engagement signals to your CRM.

You can also publish apps you build in N.Rich AI into the CRM, so sales teams use them where they already work. Every plan from GTM Scale includes app publishing. Check the fields and sync settings your team needs during setup.

Everything on this page comes from information published by each vendor, checked on 9 November 2026. Influ2 sources: company overview, match rate reporting, Amplitude case study, Buying Group Report and contact-level intent. If anything is out of date, tell us and we will correct it.

Influ2 is a trademark of its owner, used here for identification only. N.Rich is not affiliated with Influ2.

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