N.Rich answers
N.Rich is an account-based marketing (ABM) platform for B2B revenue teams. These answers explain how N.Rich works, how it handles data, how it connects to your CRM and what to expect from it.
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What N.Rich is
What is N.Rich?
N.Rich is an account-based marketing (ABM) platform for B2B marketing and sales teams. It finds the accounts that are ready to buy, shows ads to people at those accounts, and reports how that work affects pipeline and revenue. N.Rich AI, built into the platform, turns your N.Rich data into apps your team uses, including inside HubSpot and Salesforce.
How is N.Rich different from other ABM platforms?
N.Rich combines account targeting, intent data, its own advertising platform and revenue reporting in one product. It charges for ads when someone at a target account engages. It does not charge for impressions. It shows the activity behind each account score. N.Rich AI builds reporting apps on one governed set of account data. Compare any ABM platform on your own account list.
Does N.Rich work for companies in Europe and the US?
Yes, N.Rich works for B2B companies in the US and Europe, and also serves APAC. N.Rich runs separate European and US platforms for GDPR compliance. Your data is stored in the region you choose. Intent data covers 12 languages. Reach varies by country and industry, so test N.Rich on your own account list.
What is Nrich?
Nrich is a common spelling of N.Rich, an account-based marketing (ABM) platform for B2B revenue teams. N.Rich finds accounts that show buying intent, shows ads to people at those accounts, and puts the signals in your CRM. N.Rich was founded in Helsinki in 2015. It is a different organisation from the NRICH maths project at the University of Cambridge.
How is N.Rich rated on G2 and by Gartner?
N.Rich has a 4.7 out of 5 star rating from 115 reviews on G2. Source: G2.com, Inc. N.Rich is recognized in the 2026 Gartner® Magic Quadrant™ for ABM Platforms*. The report is Gartner, Magic Quadrant for Account-Based Marketing Platforms, 7 October 2026.
Who is N.Rich for?
N.Rich is for B2B revenue teams that run account-based go-to-market. Typical users are CMOs and marketing leaders, ABM and demand generation managers, sales leaders, and revenue operations and marketing operations teams. They use N.Rich to find accounts that are ready to buy, reach those accounts with ads, and show how that work affects pipeline.
Advertising and targeting
Does N.Rich run ads on LinkedIn?
No, N.Rich does not run LinkedIn ads itself. N.Rich syncs your target account segments to LinkedIn as Matched Audiences, and you run the campaign in your own LinkedIn account. N.Rich runs its own ads across tens of millions of websites in four formats: article, video, cross-channel and image display. It also brings account-level LinkedIn ad clicks into N.Rich analytics.
Does N.Rich target accounts by IP address or by cookies?
N.Rich uses IP addresses and cookies to identify which browsers belong to your target accounts. Article and video ads run on the N.Rich DSP. Cross-channel and image display ads run through Google, do not use IP targeting, and show to selected cookies on Google's display network and in apps. N.Rich shows your ads only to people from your target accounts.
Can I sync N.Rich target accounts to LinkedIn Matched Audiences?
Yes, N.Rich can sync any segment to LinkedIn as a matched audience. Connect your LinkedIn Ads account, then turn on sync for the segment. N.Rich matches accounts to LinkedIn by company domain and sends added and removed accounts on each sync. A new audience takes up to 48 hours to build. You then target the audience in LinkedIn Campaign Manager.
Where do N.Rich ads appear?
N.Rich ads appear on the websites that people from your target accounts visit, across tens of millions of websites. Ads appear on both consumer and business websites. The sites depend on the industry and countries of your target accounts and how international they are. Safeguards keep ads in brand-safe environments. N.Rich does not report the websites where an ad appeared.
Can I choose or block the websites where my N.Rich ads appear?
No, customers cannot block individual websites in N.Rich today. N.Rich places your ads on a large network of websites that people from your target accounts visit. For each person and moment, N.Rich picks the website, page and time most likely to get engagement. Websites with content such as betting or violence are excluded, and brand-safety safeguards apply on every channel.
Can I tailor N.Rich ads to different roles inside a target account?
No, N.Rich targets by account only. It does not target by role or job title. To tailor ads to roles, write a separate ad for each role, such as marketing leadership or sales leadership, and run each ad in its own campaign on separate segments. The buying committee coverage app matches each ad to one of four personas and shows which groups at each account engaged.
Does N.Rich run connected TV, social or Reddit ads?
No, N.Rich does not run connected TV, social, Reddit or TikTok campaigns. N.Rich runs its own ads across tens of millions of websites in four formats: article, video, cross-channel and image display. Only your target accounts see them. N.Rich also syncs account segments to LinkedIn as Matched Audiences, and you run those campaigns in your own LinkedIn account.
Why use N.Rich if we already run ABM ads on LinkedIn?
N.Rich reaches target accounts on websites across the web, which adds reach beyond LinkedIn. LinkedIn shows ads on its own network, and N.Rich uses programmatic display, so the two overlap very little. You can sync your N.Rich segments to LinkedIn as Matched Audiences. Then you run both channels from one list of target accounts.
How does N.Rich measure reach per account?
N.Rich reports a cookie estimate for each account instead of an account match rate. The cookie estimate is the average daily number of cookies N.Rich detected from the account over the past 30 days. It shows how many people you can expect to reach at that account, based on how they browse.
Does N.Rich run Google display ads?
Yes, N.Rich runs Google display ads in two formats, cross-channel and image display. Both formats run through Google's display network and in apps. You manage them in N.Rich, and you do not connect your own Google Ads account. Your own Google campaigns keep running as before.
How does N.Rich keep ads on brand-safe websites?
N.Rich excludes websites with dubious content, such as betting or violence, from ad distribution. Further safeguards stop ads from appearing on pages with content that is not brand safe. These safeguards apply on every channel N.Rich uses. N.Rich does not report the websites where ads appeared.
How does N.Rich handle click fraud and invalid traffic?
N.Rich leaves traffic from internet service providers, hosting providers and email providers out of engagement counts. That traffic does not map to one company, so N.Rich marks those accounts as untargetable. N.Rich also caps how often each account sees your ads. When an ad goes live, ad review creates test clicks, and N.Rich filters them out of your reports and dashboards.
Can N.Rich reach 100% of my ICP accounts?
N.Rich forecasts reach before a campaign starts. Each segment shows a cookie estimate, which is the maximum potential reach of the segment, and a reach status of Low reach or OK reach. Each account shows potential reach of Low, Moderate or High. If a segment shows Low reach, add accounts before you launch. Reach varies by country and industry.
Ad formats
Which ad formats does N.Rich support?
N.Rich supports four ad formats, shown only to people at your target accounts. Each format counts an engagement differently.
- Article ads on the N.Rich DSP: a scroll of at least 50%.
- Video ads on the N.Rich DSP: at least 20 seconds of viewing.
- Cross-channel ads through Google: a click.
- Image display ads through Google: a click.
What is an N.Rich article ad for ABM?
An N.Rich article ad is a short article that people scroll and read inside an ad placement. It runs on the N.Rich DSP across programmatic display placements. Only people from your target accounts see it. You add a header, an image, a title, body text and an optional call-to-action button. Scrolling through at least 50% of the article counts as an engagement.
What is an N.Rich video ad for ABM?
An N.Rich video ad plays your video inside an ad placement on websites your target accounts visit. It runs on the N.Rich DSP across programmatic display placements. The video plays automatically while it is visible and starts muted. Viewers can turn the sound on or expand the video to full screen. Watching 20 seconds counts as an engagement.
What is an N.Rich cross-channel ad for ABM?
An N.Rich cross-channel ad combines your images, headlines and descriptions into many ad variations. It runs through Google's display network and in apps, and Google must approve it first. You add up to 14 images, 5 headlines and 5 descriptions, which gives up to 350 variations. A click counts as an engagement.
What is an N.Rich image display ad for ABM?
An N.Rich image display ad is a single image that links to your page. It runs through Google's display network and in apps, and Google must approve it first. You control the whole design, and the image must match a supported size exactly. A click on the image counts as an engagement.
Intent data and sales use
How does N.Rich calculate an account's intent score?
N.Rich gives each account in an intent report a score from 0 to 100. The score combines a first-party score and a third-party score. First-party scoring rises with longer article reads, longer video views and longer website visits. Third-party scoring rises when research on your topics and competitors grows. You set the weights in a Custom report. A Buyer Journey report uses fixed weights.
Will my sales team actually use N.Rich?
Sales teams use N.Rich when they can see why an account was flagged and find the signal in the tools they already use. N.Rich writes intent and engagement data to company records in HubSpot or Salesforce. Each account shows the ads it engaged with, the pages it visited and the third-party intent behind its score. Agree signals, owners and follow-up actions with sales before launch.
How does N.Rich collect intent data?
N.Rich collects intent data from first-party and third-party sources. First-party signals come from visits to your website, engagement with your N.Rich ads, and your connected LinkedIn page and CRM. Third-party signals come from the N.Rich intent data network and a network of data partners. They show which topics and competitors accounts research. N.Rich updates intent data once a week.
Does N.Rich use first-party or third-party intent data?
N.Rich uses both first-party and third-party intent data. First-party intent comes from your own channels. These are website visits, engagement with your N.Rich ads, and your connected LinkedIn page and CRM. Third-party intent shows which topics and competitors accounts research. N.Rich combines both into one score and shows each part, so you can trace it to what the account did.
Can I request custom intent topics in N.Rich?
Yes, N.Rich lets you request new intent topics and track your own keyword groups as custom intent topics. You request a missing standard topic or competitor through a form. Requested topics with enough traffic should become available, but N.Rich cannot guarantee every request. For custom intent topics, you send your keywords to your solutions engineer, who sets them up with you.
What is a hot account in N.Rich?
In N.Rich, a hot account is an account with strong, recent buying signals. Three inputs set the hot level: engagement with your ABM ads, visits to your website and third-party intent. N.Rich places accounts in Cold, In Market, Engaged and Hot stages. You can open any account to see the ads, pages and intent behind its stage.
Integrations and AI
Does N.Rich work with HubSpot and Salesforce?
Yes, N.Rich integrates with HubSpot and Salesforce in both directions. It syncs your target accounts, brings in opportunity data and returns account engagement signals to your CRM. You can also publish apps built in N.Rich AI into HubSpot or Salesforce, so sales teams use them where they already work. Check the fields and sync settings your team needs during setup.
What data does N.Rich push to HubSpot or Salesforce?
N.Rich pushes account-level intent and engagement data to company records in HubSpot and account records in Salesforce. This includes the composite intent score, top intent topics and locations, and ad and website engagement. N.Rich also writes ICP data. In Salesforce, it writes segment membership. N.Rich creates the HubSpot properties for you. In Salesforce, you create the fields first.
Does N.Rich have an MCP server?
Yes, N.Rich has an MCP server. MCP (Model Context Protocol) lets an AI tool query the data in another platform. You can connect Claude, ChatGPT or another MCP-compatible tool to N.Rich, and ask about your accounts in plain language. N.Rich also works with n8n. Access is read-only. Your AI tool can query N.Rich data but cannot change it.
What is N.Rich AI?
N.Rich AI is part of the N.Rich ABM platform. It proves what worked and builds what comes next. You describe the app you need in plain English, and N.Rich AI builds it on your N.Rich data: ads, intent, website visits, CRM and LinkedIn campaigns. You can publish apps into HubSpot or Salesforce, so sales sees them on the account record.
What can teams build with N.Rich AI?
Teams build any account-level view or tool they need with N.Rich AI. Examples include a hot accounts list for sales, a marketing pipeline impact report, a renewal risk monitor and a pipeline waterfall. You describe the app in plain English, refine it by chatting with it, and publish it into HubSpot or Salesforce.
How often does N.Rich sync with HubSpot and Salesforce?
N.Rich syncs with HubSpot and Salesforce on scheduled jobs, not a live connection. New and existing accounts sync about every 8 hours. N.Rich writes intent and engagement data to your CRM twice a day. In HubSpot, opportunity data syncs weekly. Intent scores refresh weekly, so your CRM shows the latest weekly result.
Can N.Rich move accounts into campaigns automatically when intent rises?
Yes, N.Rich can move accounts into campaign segments automatically when intent rises. Workflows add, move or remove accounts when they meet your rules, such as an intent score threshold, ad engagement or website behaviour. Campaigns that target a segment then reach those accounts. Availability depends on your plan. N.Rich AI apps can also turn the accounts they find into audiences and CRM lists.
Do I need to code to build an app on N.Rich AI?
No, you do not need to code to build an app on N.Rich AI. Teams describe the job in plain language, and N.Rich AI builds the app. They refine the app by chatting with it. They can also clone an existing app as the starting point for a new one. Apps use your N.Rich data: intent, ads, website visits, LinkedIn campaigns and CRM pipeline.
Data and privacy
Is N.Rich GDPR compliant?
Yes, N.Rich is GDPR compliant and certified to ISO 27001:2022 and ISO 27701:2019. N.Rich runs separate European and US platforms for GDPR compliance. Your data is stored in the region you choose. N.Rich uses consent as the primary legal basis for cookies and personalised advertising. It receives consent signals through the IAB Transparency and Consent Framework.
How does N.Rich know which accounts visit my website?
N.Rich identifies the companies that visit your website with the N.Rich Website Tag, a small piece of code you add to your pages. The tag matches each visit to a company using the visitor's IP address and, where consent allows, cookie data. N.Rich then shows which companies visited and which pages they viewed. Without the tag, N.Rich cannot measure website engagement.
Where does N.Rich store customer data?
N.Rich runs separate European and US platforms to comply with GDPR and US state privacy laws. Your data is stored in the region you choose. N.Rich keeps the data and infrastructure of each platform isolated. N.Rich is also certified to ISO 27001:2022 and ISO 27701:2019, and is GDPR compliant.
Can N.Rich identify individual website visitors?
N.Rich reports website visits at account level. It identifies the companies that visit your website in Europe, the US and APAC. It shows which pages each company viewed and how long it stayed. N.Rich advertising and intent work at account level. Website identification needs the N.Rich Website Tag on your pages.
Does N.Rich need cookie consent to work?
N.Rich's Cookieless mode sets no cookies and attributes visits to companies at account level. Whether it needs consent depends on the country. Standard mode starts only after a visitor accepts marketing cookies. It adds more granular tracking and more precise ad attribution. Check the rules for your countries with your legal team.
Is N.Rich ISO certified?
Yes, N.Rich is certified to ISO 27001:2022 and ISO 27701:2019. ISO 27001 is the standard for information security management systems. ISO 27701 is a data privacy extension to ISO 27001. It supports compliance with GDPR and other data privacy requirements. You can view both certificates on the N.Rich ISO certification page.
Setup, support and fit
How long does it take to set up N.Rich?
Most N.Rich customers are fully onboarded and running campaigns within 30 days. N.Rich is built for self-service. The getting started guide covers the first week: your profile, the website tag, your CRM, LinkedIn, then your first segment and campaign. Your solutions engineer answers setup questions through the chat in the platform, by email or on Slack.
How much work is it to run N.Rich day to day?
N.Rich is built for self-service. The guide walks you through the first week of setup, from your profile to your first campaign. Your solutions engineer answers questions through the chat in the platform. N.Rich AI lets your team answer new questions about its accounts without a request to RevOps. Before you launch, agree your target accounts, signal owners and sales follow-up.
Who builds my N.Rich campaigns, N.Rich or me?
You can build and run campaigns in the N.Rich platform yourself. You choose the target segments, set a monthly budget and add your ads. Your solutions engineer answers questions through the chat in the platform, by email or on Slack. The getting started guide walks through your first campaign.
Results and reporting
Does N.Rich show pipeline influence in HubSpot or Salesforce?
N.Rich measures pipeline influence from the opportunities in HubSpot or Salesforce, and you can show it in your CRM with a published N.Rich AI app. N.Rich counts an opportunity as influenced when its account engaged with your N.Rich ads, before or after the opportunity was created. The Opportunity dashboard shows influenced pipeline value. N.Rich also writes engagement data to each account record.
Can N.Rich report on the full account journey?
Yes, N.Rich reports on the full account journey. N.Rich AI builds journey reports on your CRM and campaign data, from first engagement through opportunities and revenue. Each account has its own dashboard with ad engagement, website visits, intent, sales activity and opportunities. You can check the sources and calculations behind each number. Reports depend on the data you connect and how far back it goes.
How does N.Rich measure engagement?
N.Rich counts an ad engagement when a person at a target account takes one of three actions.
- Scroll through at least 50% of an article ad.
- Watch at least 20 seconds of a video ad.
- Click a cross-channel or image display ad.
N.Rich reports engagement by account, next to website visits and CRM activity. Engagement also raises the account's intent score.
Why do N.Rich dashboard numbers differ from other analytics tools?
N.Rich numbers rarely match Google Analytics or other tools because the tools measure different things. N.Rich reports ad engagement and website visits, while most tools report only visits. Tracking technology, consent settings, ad blockers, page load speed and tag coverage also differ. N.Rich filters out ad-review test clicks, which other tools may count. Use trends to compare the tools.
Can I see which ads and campaigns each target account engaged with in N.Rich?
Yes, N.Rich shows which ads and campaigns each target account engaged with. Each account has a dashboard with an engagement stream. The stream lists each engagement with its date, source, campaign, content, country and, where available, city. N.Rich reports engagement, not impressions, so it does not list ads an account saw without engaging.
Can I see LinkedIn ad influence inside N.Rich?
Yes, N.Rich shows LinkedIn ad influence once you connect your LinkedIn Ads account. LinkedIn clicks count toward opportunity influence. N.Rich also pulls LinkedIn campaign data into N.Rich AI. LinkedIn shares only approximate, company-level click data, so treat the figures as a minimum. You run your LinkedIn ads in your own LinkedIn account.
Who uses N.Rich?
Over 250 customers have used N.Rich. Users include CMOs and marketing leaders, ABM and demand generation managers, sales leaders, and revenue operations and marketing operations teams. N.Rich is for B2B revenue teams that run account-based go-to-market. Read the customer stories on nrich.io to see how teams use N.Rich.
Pricing and terms
What does N.Rich cost?
N.Rich sells every plan as an annual licence, and there is no monthly plan. Advertising spend is a separate line that N.Rich agrees with you from your goals. It adds to the licence and never replaces it. Prices exclude VAT. You pay for ads when a target account engages, not for impressions. The pricing page lists the plan prices.
How does cost per engagement pricing work with N.Rich?
N.Rich charges for ads by engagement, not by impression. An engagement is a click on a display ad, 20 seconds of a video ad, or a 50% scroll of an article ad. If nobody from your target accounts engages, your budget does not get used. Cost can run slightly higher during a short ramp-up while the AI optimises placement.
What is the minimum contract length for N.Rich?
Every N.Rich plan is an annual licence. There is no monthly plan and no monthly premium. The monthly figure on the pricing page is the annual price divided by twelve. The contract also includes a baseline ad spend commitment. Book a demo to confirm the terms for your team.
Is there a minimum ad spend with N.Rich?
N.Rich agrees your advertising spend with you from your goals, as a separate line from the licence. The contract includes a baseline ad spend commitment. Each campaign also has its own monthly budget, with a minimum, that you set in the campaign settings. The pricing page explains the model, and a demo covers the amounts for your goals.
Can I pause or reduce ad spend mid-contract?
You can increase ad spend at any time. The contract includes a baseline ad spend commitment. Reducing below that baseline mid-contract is not standard, but the team is open to discussing flexibility in exceptional circumstances. ABM takes time to work, and short-term changes can undermine the results. The pricing page explains the ad spend terms.
Do I lose ad spend I do not use in a month?
No. Unspent budget rolls over automatically. Your monthly budget setting controls the maximum pace of spend. N.Rich also bills on engagement, so if nobody from your target accounts engages, your budget does not get used. The pricing page explains how ad spend works.
Can I try N.Rich before I commit?
Yes, in two ways. The N.Rich AI playground is free, needs no sign-up and lets you build apps on demo data. For ABM advertising, N.Rich runs a free reach assessment before you commit. It checks that N.Rich can reach your target accounts and gives an indication of the volume it can reach.
Can I start with a short pilot instead of a 12-month contract?
No. N.Rich does not offer a pilot. Every plan is an annual licence. Before you commit, N.Rich runs a free reach assessment. It checks that N.Rich can reach your target accounts and gives an indication of the volume it can reach. The pricing page lists the plan terms.
What are N.Rich AI credits?
AI credits pay for AI work, such as building apps and chat. Each plan includes a one-time allowance of AI credits. They do not renew each month, and they do not roll over. They are separate from ad spend packs. To top up, contact your account manager or solutions engineer. The pricing page shows the allowance for each plan.
Does the entry package include account manager support?
Yes. The entry plan, GTM Scale, includes account management and a solutions engineer. GTM Command adds a dedicated account director and solutions engineer. GTM Enterprise lists a dedicated account lead and solutions engineer, plus hands-on implementation support. The pricing page shows what each plan includes.
Which plans include the N.Rich ABM Platform?
Every N.Rich plan includes the N.Rich ABM Platform. It runs account-based advertising in four formats, article, video, cross-channel and image display, shown only to your target accounts. It also adds intent data, website visitor identification and LinkedIn audience sync. Plans differ in intent topics, AI credits, data sources and support.
Can I reduce the platform fee if I commit to a higher ad spend?
Sometimes. The prices on the pricing page are the standard rates. Advertising spend is a separate line that N.Rich agrees with you from your goals. For agencies and partners, separate pricing applies. Ask the N.Rich team about your case.
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