Target European markets and boost your pipeline while staying on budget. Identify accounts with proven buyer intent, activate them with cross-channel ads, and deliver hot accounts to sales.
Everything you'd expect from a European account-based platform:
■ GDPR compliance
■ Great data for EMEA
■ Always-on support in your time zone
Buying petabytes of contact data is expensive. Spending qualified sales resources on cold outreach is useless. Build target account lists that are meant to drive pipeline using buyer intent benchmarks:
■ First-party intent data - identify which companies visit your website organically, click on your banners, or watch your video ads.
■ Third-party intent data - insights into topics your target buyers are interested in, based on aggregated data from thousands of external websites.
Deliver relevant content to accounts that are most wanted by sales, with predictable pipeline impact.
Create marketing-sourced pipeline that sales are willing to work with. Uncover engagement insights beyond impressions and form fills:
■ Catch early first-party and third-party intent signals
■ Monitor the engagement dynamics
■ Deliver new hot accounts to your sales team at just the right time for the outreach
N.Rich's ICP model increased SDR account-to-opportunity conversion by 10X and AE opportunity win rates by 6X
N.Rich + LinkedIn Ads integration allows gathering audience insights and generating initial engagement at a much lower cost before launching a campaign on LinkedIn.
Appreciation of DemandGen / digital marketing team by sales colleagues and management skyrocketed. Alignment increased. ABM media budget was doubled after the first 3 months.