Ready to become an N.Rich AI builder and get paid for it?

Find out more

Vector alternative

N.Rich is the Vector alternative for ABM that runs beyond LinkedIn and the US

Vector builds contact-level audiences and syncs them to your ad platforms. N.Rich runs your ads on its own advertising platform across the open web. You pay only when a target account engages, in Europe, the US and APAC.

Last updated . Based on what each vendor publishes.

See which one fits Talk to the team
N.Rich vs Vector
Growth teams that use N.Rich
Mouseflow
EHS Insight
Trapets
QAD
GE HealthCare
TRUMPF
Veeva Systems
LexisNexis
Staffbase
Docebo
Wärtsilä
JetBrains
Lime Technologies
GlobalSign
Winningtemp

Is N.Rich a good Vector alternative?

Yes, if your programme runs beyond LinkedIn or beyond the US. N.Rich delivers ads on its own advertising platform, so reach does not depend on another platform matching your contacts. You pay only when a target account engages. Plans start at $35,520 a year with unlimited users.

Vector (vector.co) fits better for US programmes that want named website visitors and run mainly on LinkedIn. Vector publishes match rates of up to 90% on LinkedIn and up to 45% on Google Ads and Meta.

N.Rich is best for

  • teams that advertise to target accounts in Europe as well as the US
  • teams that want open-web ads and pay only when a target account engages
  • teams that must show the board where each pipeline number comes from

Vector is best for

  • US teams that want to see named website visitors
  • teams that run most of their advertising on LinkedIn
  • teams that want contact audiences synced to the ad accounts they already manage

Which one fits your situation

Your situationWhat fitsWhy
Your target accounts are in Europe N.Rich N.Rich advertising and intent work at account level in Europe, the US and APAC. Vector says its website identification is contact-level in the US and account-level in the EU.
You want to reach buyers outside LinkedIn N.Rich N.Rich runs article, video, cross-channel and image display ads on its own platform. Vector publishes match rates of up to 45% on Google Ads and Meta, and up to 30% on Reddit and X.
You want to pay only when a target account engages N.Rich N.Rich charges only when someone at a target account clicks, watches or reads. Vector syncs audiences to your ad platforms, and each platform sets its own ad prices.
You need reports and tools your team can change itself N.Rich N.Rich AI builds apps in plain English on your CRM, campaign and intent data. You can publish them into HubSpot or Salesforce. Vector offers Account Stories, Campaign Reporting and an MCP server.
Your programme runs mainly on LinkedIn Both Vector publishes a match rate of up to 90% on LinkedIn and adjusts LinkedIn bids every 15 minutes. N.Rich syncs account segments to LinkedIn, with an 85% average match rate.
You need the full cost before a sales call Both Both publish a starting price. N.Rich plans start at $35,520 a year. Vector starts at $36,000 a year, and its plan depends on site visitors and total ad spend.
You want to see named website visitors in the US Vector Vector identifies individual website visitors in the US. It says about 10% of visitors match to a contact. N.Rich reports mainly by account.
You want audiences synced to the ad accounts you already manage Vector Vector syncs contact and company audiences to LinkedIn, Google Ads, Meta, Reddit, X and Bing. Keep it if your team wants to buy media in those accounts.

N.Rich delivers the ads, the signal and the report

Run ads on N.Rich's own platform, pay only when target accounts engage and trace the result in your own data.

Your ads run on N.Rich's own advertising platform

Select your target accounts and launch campaigns in four formats: article, video, cross-channel and image display. Ads appear across the open web, and only your target accounts see them.

Reach does not depend on another ad platform matching your contact list. You can also sync account segments to LinkedIn.

N.Rich AI connected to HubSpot, Salesforce, website visits, LinkedIn ads, display ads and intent signals

You pay only when a target account engages

N.Rich counts three types of engagement:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

Not everyone at an account is a buyer. People who ignore the ad cost you nothing.

Engagement is not a guaranteed lead or sale.

Engagement intensity by week for ICP accounts in N.Rich

Intent and engagement work in Europe and the US

N.Rich combines third-party intent with engagement on your website and ads. Each account score shows the activity behind it.

These signals work at account level in Europe, the US and APAC. In the US, N.Rich can also identify some individual website visitors.

Account detail in N.Rich with first-party and third-party intent and a 12-week intent trend

You can trace every pipeline number to its source

Use N.Rich AI to build reports on your campaign, sales and opportunity data. Show which accounts engaged, which progressed and where follow-up is missing.

You can check the sources and calculations behind each number.

Pipeline influenced by marketing, by quarter, in N.Rich

Customers who run their ads in N.Rich got these results

These results come from published N.Rich customer stories. They are not claims about replacing another platform. Results vary by ICP, budget and category.

10x

Virta

Conversion to opportunity for ICP accounts

Up to 270%

EHS Insight

Higher win rate for engaged accounts

dorothea_gam_mouseflow

Dorothea Gam

CMO

Mouseflow

"It has made our work as marketers significantly easier, especially in moving each lead seamlessly through the different stages of the marketing funnel. Automation removes the need for manual lead progression through the funnel, saving time and reducing errors. The support and customer success teams are a pleasure to work with."

teshera_hull_ge_healthcare

Teshera Hull

Marketing Director

GE HealthCare

"N.Rich efficiently utilized my budget so that I get high-impact results with a minimum budget. Real-time insights and reporting provides the data I need; when I need it so that I can make data-driven decisions."

Vector vs N.Rich compared point by point

N.RichVector
Platform An ABM platform that combines account-based advertising, intent data and apps built on your GTM dataAn ABM platform that combines contact-level signals, account scoring and audiences synced to ad platforms
Ad delivery Own B2B advertising platform with article, video, cross-channel and image display formats, plus LinkedIn audience syncSyncs audiences to LinkedIn, Google Ads, Meta, Reddit, X and Bing. DSPs need a CSV export.
Published match rates Ads on N.Rich's own platform do not depend on matching a named contact. LinkedIn audience sync averages an 85% match rate.Up to 90% on LinkedIn, up to 45% on Google Ads and Meta, up to 30% on Reddit and X
Ad pricing You pay per engagement: a display click, a 20-second video view or a 50% article scroll from a target accountAd costs follow the pricing of each platform you sync to
Website visitors Identifies visiting companies. In the US, N.Rich can also identify some individual visitors.Contact-level in the US, account-level in the EU. About 10% of visitors match to a contact, at 60 to 75% accuracy.
Intent Third-party intent combined with website and ad engagement, at account levelContact-level research intent across the topics you configure
Reporting Opportunity analytics, plus apps you build in N.Rich AI and can trace to the source dataAccount Stories, Campaign Reporting and an MCP server for questions in plain language
In market since Founded in 2015. Runs its own B2B advertising platform.Launched in late 2024
Platform pricing Published annual plans from $35,520, with unlimited users. Advertising is budgeted separately.From $36,000 a year, with unlimited seats. The plan depends on monthly site visitors and total ad spend.

N.Rich and Vector are separate companies. Vector is a trademark of its owner. This comparison uses information each company publishes. Features and prices change, so check them with each vendor.

Based on what each vendor publishes on its own website. Checked 9 November 2026.

When you should stay on Vector

Keep Vector if it does these jobs for you and switching would not solve a specific problem.

  • You sell mainly in the US and want named visitors

    Vector identifies individual website visitors in the US. N.Rich reports mainly by account.

  • Your programme runs mainly on LinkedIn

    Vector publishes its highest match rate on LinkedIn and adjusts LinkedIn bids automatically. Keep it if LinkedIn carries your programme.

  • Your existing operating model works

    If sales and marketing already get the actions and reports they need, identify what switching would improve.

  • You need more time to validate the change

    Test account reach, campaigns and reporting before a full rollout. You can run N.Rich advertising alongside Vector during that time.

Questions worth asking before you decide.

It depends on the ad platform. A contact that the platform cannot match does not see your ads.

Vector publishes the rates it typically sees: up to 90% on LinkedIn, up to 45% on Google Ads and Meta, and up to 30% on Reddit and X. It recommends audiences of 10,000 to 100,000 contacts for Google Ads and Meta. N.Rich runs ads on its own platform and targets the account.

Often it does not. Vendors that identify individual visitors usually limit it to the US. Vector says its website identification is contact-level in the US and account-level in the EU.

N.Rich identifies visiting companies in Europe, the US and APAC, and some individual visitors in the US. For a European programme, compare the account-level data and advertising each vendor provides.

Accuracy varies by vendor and method, so ask for a published figure. Vector says about 10% of visitors match to a contact, or about 30% with company-level fallback. It reports 60 to 75% accuracy against cookied contacts in HubSpot.

N.Rich reports mainly at account level. Decide which level sales will act on before you compare vendors.

N.Rich runs ads on its own advertising platform and charges only when a target account engages. Vector builds contact-level audiences and syncs them to ad platforms such as LinkedIn, Google Ads and Meta.

N.Rich reports mainly at account level. Vector reports at contact level in the US. Both score accounts and report on pipeline.

No. N.Rich reports ad engagement by account: which account engaged, with which ad, and which pages it viewed. In the US, N.Rich can also identify some individual website visitors.

If sales needs engagement by named person, Vector reports it in the US. Agree with sales which signal they will act on before you choose.

Yes. You can keep Vector for US visitor identification and LinkedIn audiences, and run open-web account advertising in N.Rich. Check which platform reports each engagement, so your numbers do not count it twice.

N.Rich is an annual licence with a 12-month ad spend commitment.

You pay when a target account engages. An engagement is one of these:

  • a click on a display ad
  • at least 20 seconds of a video ad
  • scrolling through at least 50% of an article ad

You do not pay per impression. Media is a separate line item from the platform licence, and you commit to it for 12 months.

Vector publishes a starting price of $36,000 a year with unlimited seats. Your plan depends on monthly site visitors and total monthly ad spend. Vector counts campaigns you run outside Vector in that ad spend.

Our plans and prices are on our pricing page. Every plan is an annual licence. Media is budgeted separately, with a 12-month ad spend commitment.

Yes. N.Rich integrates with HubSpot and Salesforce both ways. It syncs target accounts, brings in opportunity data and returns account engagement signals to your CRM.

You can also publish apps you build in N.Rich AI into the CRM, so sales teams use them where they already work. Every plan from GTM Scale includes app publishing. Check the fields and sync settings your team needs during setup.

Everything on this page comes from information published by each vendor, checked on 9 November 2026. Vector sources: ad platform guide, platform FAQ, advertising, pricing, company page and its Clay comparison. If anything is out of date, tell us and we will correct it.

Vector is a trademark of its owner, used here for identification only. N.Rich is not affiliated with Vector.

Recognized by users worldwide
medal 4medalmedal 2medal 3

Bring your target account list

Book a 30-minute call. We'll show how N.Rich would reach those accounts in each region, what you would pay for and how you would trace the result.