In this webinar, Yulia Olennikova from N.Rich was joined by three power users of N.Rich —Josh Weale (Head of Demand Generation), Mafalda Johannsen (Commercial Director and Head of BDR), and George (CRO) — to introduce GTM OS and demonstrate how it creates a unified source of truth across marketing,...

In this webinar session, Mafalda Johannsen hosted demand gen leader Josh Weale and SDR expert Dave Wilkins to explore how demand gen and sales development can stop the in-fighting by leveraging ABM and AI. They discussed account prioritization, engagement signals, and practical strategies for...

Join Yulia Ole from N.Rich as she shares her journey navigating marketing challenges in a sales-led organization. Learn how N.Rich helped transform her approach to alignment, insights, and revenue impact over nearly five years. Discover account-based marketing strategies, ICP synchronization...