What is the intent topics by country app?
The intent topics by country app is built in N.Rich AI and shows which intent topics accounts research, split by country. It reports how many accounts research each topic and how strong the research is. It also ranks the pages hot accounts visit.
It opens free in the N.Rich AI playground on demo data. On your own N.Rich account, it reads accounts and deals from HubSpot or Salesforce.
- Subjects by country Research subjects tracked by geography and account.
- Hot account engagement Engagement patterns of hot accounts on your site.
- Windows and segments Configurable time windows and segment filtering.
- Built for
- Marketing, Leadership
- Category
- Intent
- In the playground
- Intent Topic Engagement Map
- Cost
- Free on demo data. No credit card.
What questions does the intent topics by country app answer?
What is an intent topic?
An intent topic is a subject that accounts research online, such as a product category or a competitor. Counting how many accounts research a topic, and how strong that research is, shows what a market cares about. ABM teams use it to choose messages and target accounts. The intent topics by country app counts accounts for each topic and splits the result by country.
In the app: The whole appHow can I see which topics B2B accounts research in each country?
Group research signals by topic and by country, then count the accounts and the strength of research in each cell. A topic that is strong in one country and weak in another needs different messaging. Regional teams can then plan around local interest. The intent topics by country app shows a matrix with accounts, peak level and average level for each topic and country.
In the app: Topics by country matrixWhat should I look for in a B2B intent data platform for European markets?
Look for intent data that reports by country and lets you choose between an account's home country and the research location. Check how the vendor handles consent and data protection for each market. ABM teams in Europe sell across many languages and regulations. The intent topics by country app splits research by country and lets you choose the country basis.
How can I tell whether accounts are researching competitor terms?
Track research on topics that name your competitors or their products, and keep them apart from your own subjects. Rising competitor research shows accounts comparing options. A separate view lets a team see that activity without mixing it into other topics. The intent topics by country app has a Competitor terms tab next to your subjects and custom subjects.
In the app: Competitor terms tabHow can I connect intent topics to the pages hot accounts visit on my site?
Pair what accounts research elsewhere with what they read on your site. Rank the pages your hot accounts visit for each topic. This shows an ABM team which content to refresh first. The intent topics by country app lets you open a topic to see which pages hot accounts visited, and a table ranks the most-visited pages.
In the app: Most-visited pages tableWhat does country mean in intent data by country?
Country can mean the country where a company is based or the country where the research took place. The two can differ for companies that operate in several markets. Pick one basis and keep it for every report. The intent topics by country app sets country to the account's home country or to where the research came from. It exports the data as a CSV.
What data does the intent topics by country app use?
From N.Rich
| Source | What the app reads | Where you see it |
|---|---|---|
| N.Rich intent | Research signals by topic, account and country | Topics by country matrix and the tabs |
| Website visits | Pages that hot accounts visited, ranked by visits | Most-visited pages table |
In the playground, every source holds demo data.
How does it work?
- The app reads research intent signals and groups them by topic and country.
- You choose the intent report, audience segment and time window. You also choose whether country means the account's home country or where the research came from.
- A matrix shows the number of accounts, the peak level and the average level for each topic and country.
- You open a topic to see which pages hot accounts visited. You can export the subject by country data as a CSV.
Make it yours
Type a request and N.Rich AI rebuilds the app. Teams often start with one of these.
- Show competitor terms only
- Change the time window to 30 days
- Use the research location instead of the home country
- Filter to one audience segment
Before you start
Is it free?
Yes. Every app runs free in the N.Rich AI playground on demo data. You do not need a credit card.
Do I need my own data?
No. The playground runs on a demo dataset, so you can try the app before you connect your own data.
Which CRMs does it work with?
On your own N.Rich account, apps read accounts and deals from HubSpot or Salesforce.
Can I change it?
Yes. Ask N.Rich AI to add a column, change a filter or focus on one segment, and it rebuilds the app.