What is the account momentum app?
Compare each account's intent heat with its previous weekly reading, then add its deals and sales touches. This shows which accounts are heating up, which have a deal, which are warm but untouched and which have gone quiet. It tells sales where to act this week. The account momentum app places every account in one of five positions.
Opens the live app on demo data. No sign-up needed. On your own N.Rich account, it reads accounts and deals from HubSpot or Salesforce.
- A court Your account book on a basketball court. Each zone holds account logo chips, and the border colour shows if momentum came from marketing, sales or both.
- A scoreboard, filters and a replay Four tiles for fast break, in the paint, open shots and bench. Filters for ICP, CRM stage, country and position. A replay of the last 30 days.
- A ranked list and a detail panel A list ranked by momentum gain with CSV export, a watchlist, and a detail panel for each account with overview, sales, marketing, intent and website tabs.
- Built for
- Sales, Marketing
- Category
- Intent
- Reads from
- N.Rich and your CRM (HubSpot or Salesforce)
- Built by
- N.Rich
- Cost
- Free on demo data. No credit card.
Prompt to build it
Prompt
I'm the Head of Sales, and every week I need to decide which accounts my team should act on now: who is heating up, who already has a deal, who is warm but untouched, and who has gone quiet. Build me a 'GTM Momentum' app. Use weekly intent heat readings over the last 8 weeks, switchable to 4, 13 or 26. Trend compares the latest reading with the one before: rising, cooling or steady. Momentum gain is the change in heat. A sales touch is an outbound call, email, meeting, LinkedIn message, SMS or WhatsApp. Ad engagement is clicks, article reads and video views. Place each account in one position: in the paint for an open deal, bench for steady or cooling with no fresh activity, mid-range for sales touches, open shot for engaged or hot with no sales touch, otherwise backcourt. Default to ICP accounts. Show the account book as a basketball court, with each zone filled with account logo chips, and a replay of the last 30 days. Chip borders show whether momentum came from marketing, sales or both. Add four scoreboard tiles, filters, a ranked list with CSV export, a watchlist, and a detail panel for each account with sales, marketing, intent and website tabs.
Results may vary. N.Rich AI can build a different version of the app from the same prompt.
Change the prompt to fit your team, then build your own in the N.Rich AI playground. Build your own
What questions does the account momentum app answer?
How do I see which accounts are heating up?
Compare each account's intent heat at the latest weekly reading with the reading before. Higher is rising, lower is cooling and equal is steady. Rising accounts are where a timely call is most likely to land. The account momentum app shows the change as momentum gain, marks rising accounts with a glow and an arrow, and counts them in a Fast break tile.
In the app: Scoreboard and courtWhich warm accounts has nobody in sales touched?
Find accounts that are engaged or hot on intent but have no outbound sales touch in the window. Sales can reach these accounts before a rival does. A sales touch is an outbound call, email, LinkedIn message, InMail, SMS or WhatsApp, or any meeting. The account momentum app places these accounts in the open shot zone.
In the app: Open shot zoneHow do I find accounts that have gone quiet?
Look for accounts whose heat is steady or cooling and that show no new touch, ad engagement or visit since the previous reading. Fresh activity means any touch, ad engagement or visit after the snapshot before the latest one. Knowing who is quiet keeps effort off stalled accounts. The account momentum app puts these accounts on the bench.
In the app: BenchHow can I tell whether marketing or sales moved an account?
Check each account for ad engagement, site visits and sales touches in the window, then label the source as marketing-led, sales-led, both or neither. This shows which team's work is moving each account. The account momentum app shows the source as the border colour of each account chip on the court.
In the app: Court legendHow do I tell which accounts already have an open deal?
Check each account for at least one open deal in a deal scope you choose, such as new business only. Accounts with open deals need different handling from cold prospects. The account momentum app puts these accounts in the paint, the first position it checks, and lets you switch the scope to all pipelines or one pipeline.
In the app: In the paintHow can I review how accounts moved over the last month?
Replay each weekly snapshot and recalculate positions as of that week with the same rules, so you see accounts move. Movement over time shows what a single snapshot hides. Real snapshot weeks may give only three or four frames. The account momentum app has a Replay last 30 days button with a slider.
In the app: Replay
What data does the account momentum app use?
From N.Rich
| Source | What the app reads | Where you see it |
|---|---|---|
| Intent heat | Weekly readings by account, including third-party and first-party heat | Trend, momentum gain and the intent tab |
| Ad engagement | Ad clicks, article reads and video views, by account | Momentum source and the marketing tab |
| Website visits | Distinct sessions by account | Fresh activity and the website tab |
From your CRM HubSpot or Salesforce
| Source | What the app reads | Where you see it |
|---|---|---|
| Sales activity | Calls, emails, LinkedIn messages, InMail, SMS, WhatsApp and meetings | Sales touches and the sales tab |
| CRM accounts | Lifecycle phase and owner | The CRM stage filter and account facts |
| CRM deals | Open deals, new business flag and won deals | In the paint, and client or prospect |
In the playground, every source holds demo data.
How does it work?
- You write one prompt, shown below. You pick the last 4, 8, 13 or 26 weeks, and the default is 8. The window ends on the latest day with intent data.
- Trend compares an account's latest weekly heat reading with the one before. Momentum gain is the change in heat.
- A sales touch is an outbound call, email, LinkedIn message, InMail, SMS or WhatsApp, or any meeting. Ad engagement is clicks, article reads and video views. Impressions are context only.
- Each account gets one position, checked in this order: in the paint, bench, mid-range, open shot, then backcourt.
- The app shows ICP accounts by default when an ICP segment has members. The deal scope for in the paint defaults to new business, and you can switch it.
Before you start
Is it free?
Yes. Every app runs free in the N.Rich AI playground on demo data. You do not need a credit card.
Do I need my own data?
No. The playground runs on a demo dataset, so you can try the app before you connect your own data.
Which CRMs does it work with?
On your own N.Rich account, apps read accounts and deals from HubSpot or Salesforce.
Can I change it?
Yes. Ask N.Rich AI to add a column, change a filter or focus on one segment, and it rebuilds the app.