Within just 7 months of using N.Rich, the platform became extremely important for NFON's sales and marketing strategy.

✅ 400 high-intent resellers identified, 8 signed

“We've been able to generate about 400 interested partners that have reached a high intent score. And in the last six months, we've been able to sign 8 new partners from the data that we collected through N.Rich. That's a fantastic result. Each of those 8 partners will generate a certain number of sales per year and that's revenue for NFON. So with regards to ROI, it's absolutely on point with what our forecasts were and what we wanted.”

✅ More time saved with buyer intent insights

“We rely heavily on intent data scoring. We are able to see people who are out looking for different keywords. Also, being able to see how much somebody is engaging with you or your content is very important because it helps you streamline your costs and your time. You can tailor the start of a conversation, which means that actually the response and the end result of that conversation are much more likely to be positive.”

✅ Wiser budget allocation

“It's a very cost-effective tool. You're not spending lots and lots of time and money searching. You see that, let’s say, these ten people are looking at your blog every day or they're downloading a white paper or things like that. So you can really streamline your marketing efforts, which frees up your time and your budgets to do different things. Every month we had loads of money left over and we were like - hang on, how can we have so much left over when we've been getting so much information back?”