Events
GTM
Oct 22 | 06:00 PM
MQLs Are Dead.
I Should Know, I Built Them.
Mark Kilens co-authored the Inbound Methodology and built HubSpot Academy, the machine that made MQLs the industry standard. Now he’s telling marketers to move past it. Join Mark for a candid look at why lead-volume scoring is breaking down, drawn from what he’s seen up close at Drift, Airmeet, and...