THE OPERATING SYSTEM FOR THE FUTURE OF GTM IS HERE
Where B2B growth happens
In this webinar session, Mafalda Johannsen, commercial director at N.Rich, moderated a conversation...
N.Rich is attending UNBOUND Boston this September. Alongside the main event, we’ll also host an...
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Join us for an honest conversation on the marketing mistakes leaders would never repeat, from...
N.Rich is sponsoring TechBBQ on August 26–27 in Copenhagen. Alongside the main event, we’ll also...
N.Rich is sponsoring Nordic Software Summit on August 20 in Stockholm. Alongside the main event,...
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Join us on July 2 for an honest conversation on how B2B buyers are moving through the dark funnel,...
In this webinar session, Mafalda Johannsen hosted demand gen leader Josh Weale and SDR expert Dave...
Join us on June 25 for an honest conversation on how GTM leadership is changing, from shifting...
In this fireside chat, Sara Storm moderated a discussion with Andreea Mandeal (CMO of Iubenda) and...
In this webinar session, Mafalda Johannsen and Neil Bhuiyan, founder of Happyselling.io and sales...
In this webinar session, Sara Storm (SVP EMEA at N.Rich) and Jennifer Montague (VP of Marketing at...
In this webinar session, Mafalda Johannsen and James Buckley discussed how to effectively turn...
Join Mafalda Johannsen and Sara Storm from N.Rich alongside Ben Smith from Reachdesk for an...
Join Josh Weale, George Storm from N.Rich, and Brandi Starr from Tegrita as they explore why...
Join Sara Storm from N.Rich alongside Julia Goelles of Women of SaaS and leading CMOs from the...
Join Yulia Ole from N.Rich as she shares her journey navigating marketing challenges in a sales-led...
In this webinar session, Mafalda Johannsen, commercial director at N.Rich, moderated a conversation with three award-winning women GTM leaders: Daniela Ciordi-Adol from Synthesia, Natalia Protsenko from Acumen International, and Lucy Heavens, CMO at Vixio. They discussed how go-to-market strategy...
N.Rich is attending UNBOUND Boston this September. Alongside the main event, we’ll also host an exclusive side dinner for C-level and GTM leaders to continue the conversation around modern go-to-market, forecasting, and how teams are adapting to market shifts. Want to be the first to hear more?...
Join us for an honest conversation on the marketing mistakes leaders would never repeat, from chasing the wrong channels to confusing activity with real pipeline impact. Hosted by Mafalda Johannsen, Commercial Director at N.Rich, with Madhav Bhandari, Head of Marketing at Storylane, and Yulia...
N.Rich is sponsoring TechBBQ on August 26–27 in Copenhagen. Alongside the main event, we’ll also host exclusive side dinners for C-level and GTM leaders to continue the conversation around modern go-to-market, forecasting, and how teams are adapting to market shifts. Want to be the first to hear...
N.Rich is sponsoring Nordic Software Summit on August 20 in Stockholm. Alongside the main event, we’ll also host an exclusive side dinner for C-level and GTM leaders to continue the conversation around modern go-to-market, forecasting, and how teams are adapting to market shifts. Want to be the...
Join us on July 2 for an honest conversation on how B2B buyers are moving through the dark funnel, from invisible research and buying committee signals to the impact of LLMs and how GTM teams can reach the right accounts before they ever talk to sales. Hosted by Mafalda Johannsen, with Evan...
In this webinar session, Mafalda Johannsen hosted demand gen leader Josh Weale and SDR expert Dave Wilkins to explore how demand gen and sales development can stop the in-fighting by leveraging ABM and AI. They discussed account prioritization, engagement signals, and practical strategies for...
Join us on June 25 for an honest conversation on how GTM leadership is changing, from shifting roles and shared revenue ownership to the impact of AI and the evolving role of ABM. Moderated by Mafalda Johannsen, with speakers Lucy Heavens from Vixio, Daniela Doll from Syntesia, and Natalia...
In this fireside chat, Sara Storm moderated a discussion with Andreea Mandeal (CMO of Iubenda) and Mafalda Johannsen (N.Rich) on what aligned marketing and sales teams actually do differently to build pipeline. The panelists shared real-world insights on operationalizing alignment beyond theory....
In this webinar session, Mafalda Johannsen and Neil Bhuiyan, founder of Happyselling.io and sales coach, discussed prospecting essentials for marketers. They covered the importance of understanding buyer personas, aligning sales and marketing efforts, and mastering cold and warm prospecting...
In this webinar session, Sara Storm (SVP EMEA at N.Rich) and Jennifer Montague (VP of Marketing at Cerivo) discussed how marketing leaders are cutting through the noise in today's complex market environment, addressing challenges from AI, economic uncertainty, and industry distractions. They...
In this webinar session, Mafalda Johannsen and James Buckley discussed how to effectively turn intent data into booked meetings. They explored intent signals across different platforms, how to identify engagement patterns, and the critical messaging frameworks sales teams need to convert prospects...
Join Mafalda Johannsen and Sara Storm from N.Rich alongside Ben Smith from Reachdesk for an in-depth conversation about orchestrating complex enterprise sales motions and building lasting customer relationships. Discover how to navigate account-based marketing, leverage signals to identify...
Join Josh Weale, George Storm from N.Rich, and Brandi Starr from Tegrita as they explore why traditional funnel analysis misses critical revenue problems and what truly drives pipeline performance. This webinar dives beyond surface-level stage conversion metrics to uncover hidden revenue leaks,...
Join Sara Storm from N.Rich alongside Julia Goelles of Women of SaaS and leading CMOs from the Nordics for an in-depth discussion on modern go-to-market strategy and the future of GTM leadership roles. This webinar explores how GTM roles are being rewritten, examines whether ABM is dead or...
Join Yulia Ole from N.Rich as she shares her journey navigating marketing challenges in a sales-led organization. Learn how N.Rich helped transform her approach to alignment, insights, and revenue impact over nearly five years. Discover account-based marketing strategies, ICP synchronization...
In this webinar session, Mafalda Johannsen, commercial director at N.Rich, moderated a conversation with three award-winning women GTM leaders: Daniela Ciordi-Adol from Synthesia, Natalia Protsenko from Acumen International, and Lucy Heavens, CMO at Vixio. They discussed how go-to-market strategy...
Unbound 2026
N.Rich is attending UNBOUND Boston this September. Alongside the main event, we’ll also host an exclusive side dinner for C-level and GTM leaders to continue the conversation around modern go-to-market, forecasting, and how teams are adapting to market shifts. Want to be the first to hear more?...
I’d Never Repeat
Join us for an honest conversation on the marketing mistakes leaders would never repeat, from chasing the wrong channels to confusing activity with real pipeline impact. Hosted by Mafalda Johannsen, Commercial Director at N.Rich, with Madhav Bhandari, Head of Marketing at Storylane, and Yulia...
TechBBQ 2026
N.Rich is sponsoring TechBBQ on August 26–27 in Copenhagen. Alongside the main event, we’ll also host exclusive side dinners for C-level and GTM leaders to continue the conversation around modern go-to-market, forecasting, and how teams are adapting to market shifts. Want to be the first to hear...
Nordic Software Summit
N.Rich is sponsoring Nordic Software Summit on August 20 in Stockholm. Alongside the main event, we’ll also host an exclusive side dinner for C-level and GTM leaders to continue the conversation around modern go-to-market, forecasting, and how teams are adapting to market shifts. Want to be the...
How to Reach Buyers Before They Talk to Sales
Join us on July 2 for an honest conversation on how B2B buyers are moving through the dark funnel, from invisible research and buying committee signals to the impact of LLMs and how GTM teams can reach the right accounts before they ever talk to sales. Hosted by Mafalda Johannsen, with Evan...
In this webinar session, Mafalda Johannsen hosted demand gen leader Josh Weale and SDR expert Dave Wilkins to explore how demand gen and sales development can stop the in-fighting by leveraging ABM and AI. They discussed account prioritization, engagement signals, and practical strategies for...
Are you?
Join us on June 25 for an honest conversation on how GTM leadership is changing, from shifting roles and shared revenue ownership to the impact of AI and the evolving role of ABM. Moderated by Mafalda Johannsen, with speakers Lucy Heavens from Vixio, Daniela Doll from Syntesia, and Natalia...
In this fireside chat, Sara Storm moderated a discussion with Andreea Mandeal (CMO of Iubenda) and Mafalda Johannsen (N.Rich) on what aligned marketing and sales teams actually do differently to build pipeline. The panelists shared real-world insights on operationalizing alignment beyond theory....
In this webinar session, Mafalda Johannsen and Neil Bhuiyan, founder of Happyselling.io and sales coach, discussed prospecting essentials for marketers. They covered the importance of understanding buyer personas, aligning sales and marketing efforts, and mastering cold and warm prospecting...
In this webinar session, Sara Storm (SVP EMEA at N.Rich) and Jennifer Montague (VP of Marketing at Cerivo) discussed how marketing leaders are cutting through the noise in today's complex market environment, addressing challenges from AI, economic uncertainty, and industry distractions. They...
In this webinar session, Mafalda Johannsen and James Buckley discussed how to effectively turn intent data into booked meetings. They explored intent signals across different platforms, how to identify engagement patterns, and the critical messaging frameworks sales teams need to convert prospects...
Join Mafalda Johannsen and Sara Storm from N.Rich alongside Ben Smith from Reachdesk for an in-depth conversation about orchestrating complex enterprise sales motions and building lasting customer relationships. Discover how to navigate account-based marketing, leverage signals to identify...
Join Josh Weale, George Storm from N.Rich, and Brandi Starr from Tegrita as they explore why traditional funnel analysis misses critical revenue problems and what truly drives pipeline performance. This webinar dives beyond surface-level stage conversion metrics to uncover hidden revenue leaks,...
Join Sara Storm from N.Rich alongside Julia Goelles of Women of SaaS and leading CMOs from the Nordics for an in-depth discussion on modern go-to-market strategy and the future of GTM leadership roles. This webinar explores how GTM roles are being rewritten, examines whether ABM is dead or...
Join Yulia Ole from N.Rich as she shares her journey navigating marketing challenges in a sales-led organization. Learn how N.Rich helped transform her approach to alignment, insights, and revenue impact over nearly five years. Discover account-based marketing strategies, ICP synchronization...
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