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Challenger Brands GTM Library

100M ARR

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    $400M ARR with 100 employees — Lovable’s PLG-first, community-forward playbook rewrote what AI builder growth looks like
    >$100M ARR
    $400M ARR with 100 employees — Lovable’s PLG-first, community-forward playbook rewrote what AI builder growth looks like
    Yulia Olennikova

    6 min read

    From 0 to $300M ARR in 6 years — community-first and video-native in a category dominated by enterprise brand spend
    >$100M ARR
    From 0 to $300M ARR in 6 years — community-first and video-native in a category dominated by enterprise brand spend
    Yulia Olennikova

    6 min read

    From $1M to $100M ARR in two years — and the invention of the GTM Engineer that permanently disrupted how companies think about go-to-market
    >$100M ARR
    From $1M to $100M ARR in two years — and the invention of the GTM Engineer that permanently disrupted how companies think about go-to-market
    Yulia Olennikova

    5 min read

    From design tool to $1B revenue and a $20B acquisition attempt — community made the sales team redundant
    >$100M ARR
    From design tool to $1B revenue and a $20B acquisition attempt — community made the sales team redundant
    Yulia Olennikova

    5 min read

    From $1M to $100M ARR in 18 months — and the boldest brand campaign legal tech has ever dared to run
    >$100M ARR
    From $1M to $100M ARR in 18 months — and the boldest brand campaign legal tech has ever dared to run
    Yulia Olennikova

    5 min read