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Recognizing the women driving meaningful GTM growth
Go to market leaders across the UKI are facing growing pressure as revenue targets rise, buying committees expand, and trust becomes more critical to B2B growth.
Behind many high performing GTM teams are women leading critical work across marketing, sales, RevOps, and customer growth. They are helping organizations focus on the right accounts, improve pipeline quality, strengthen forecast confidence, and drive more consistent revenue performance.
Their contribution is not just visible. It is measurable.
Research continues to show that leadership teams with stronger gender diversity are more likely to outperform financially. In go to market functions, that impact often shows up in the metrics that matter most, including pipeline efficiency, deal progression, customer expansion, and revenue outcomes.
Still, recognition often lags behind real contribution.
That’s why N.Rich, together with Infobip, and supported by a jury of UKI GTM leaders and Women of SaaS, is recognizing the Top 10 GTM Women Voices of the UKI for 2026.
The top 10 GTM women voices of the UKI
Leaders recognized for measurable GTM impact, not visibility alone.
Daniela Doll
AVP Sales, Synthesia
Catherine Dutton
VP Global Growth Marketing, Pegasystems
Sarah Finchum
VP Northern Europe, Dataiku
Stephanie Genin
CMO, Uberall
Lucy Heavens
CMO, Vixio
Ruth Ormsby
MD EMEA, Fenergo
Miranda McCurdy
Head of Brand & Inbound Demand, Quorum Cyber
Carly Pledge
Global Sales Director, Datamaran
Felicia Asiedu
Marketing Director, Cvent
Carol Howley
CMO, Enhesa
Each of these leaders is shaping how go to market works in practice across enterprise and scale up environments by improving conversion, strengthening pipeline quality, and bringing greater clarity to execution.
This initiative is proudly supported by the Women of SaaS community, who will also serve as special hosts for the evening, helping guide the conversation and lead key award moments during the dinner.
How the Top 10 were selected
Recognition in go to market often rewards visibility.
This list recognizes impact.
The Top 10 were selected based on:
- Demonstrated impact on pipeline and revenue
- Influence on go to market strategy and execution
- Contribution to ICP accuracy and buying group activation
- Leadership through operational and organizational complexity
- Respect earned from peers across the UKI go to market community
The focus is on meaningful contribution to conversion, stronger pipeline quality, and clearer GTM execution.he jury
committee
The Top 10 list was curated by a jury of Nordic GTM leaders who are directly responsible for revenue execution:
- Sara Storm – Sales Director Nordic UKI, N.Rich
- Gillian Stringer – Senior Client Partner, N.Rich
- Julia Goelles – VP Marketing/Founder , Parloa /Women of SaaS
- Margo Laz – Founder, Kudos Narratives
- Eleonora Rocca – Founder, WomenX Impact
- Natalia Protsenko – Founder/Marketing Strategist, Stratagema/Acumen
- Zoha Tapia – Head of EMEA Marketing, Infobip
During the dinner, guests will vote live to select the Top 3 GTM Voices, announced the same evening.
Why This Matters
GTM success depends on clarity, alignment, and disciplined execution. Account based strategies deliver stronger results when leadership is focused, and revenue becomes more predictable when marketing, sales, and RevOps move in step.
Across the UKI, women are already leading this shift. They are shaping strategy, improving execution, and helping revenue teams perform with greater precision across increasingly complex buying environments.
This initiative gives that leadership the recognition it deserves and brings together the people behind meaningful GTM progress.
Request your seat
The GTM Secret Dinner: UKI Awards Edition is an invite only evening for senior female go to market, marketing, and sales leaders responsible for driving revenue growth into 2026.
Designed for leaders shaping pipeline, go to market strategy, and revenue alignment, this dinner offers a more private setting for high value conversation, peer recognition, and meaningful connection across the UKI GTM community.
If your role sits close to growth, strategy, and execution, this is the table you want to be at.
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