What is the ICP coverage by country app?
The ICP coverage by country app is a shared N.Rich AI app. It shows the share of ICP accounts in each country that engaged on two or more signals in the last 4 weeks. The signals are ad engagement, website visits and sales activity. A globe, a ranked list and a 12-week replay show where coverage grows.
Opens the live app on demo data. No sign-up needed. On your own N.Rich account, it reads accounts and deals from HubSpot or Salesforce.
- A headline and the top three The share of ICP accounts on 2+ signals in the last 4 weeks, its change on 4 weeks earlier, and cards for the three leading countries.
- A globe with a 12-week replay A column on each country, sized by multi-signal share and split by signal. You can rotate, zoom and replay the last 12 weeks.
- A ranked list and a country panel Countries ranked by multi-signal share, with change arrows. Click a country to see its accounts and owners, and to export them as a CSV file.
- Built for
- Marketing, Sales, Leadership
- Category
- Reporting
- Reads from
- N.Rich and your CRM (HubSpot or Salesforce)
- Built by
- N.Rich
- Cost
- Free on demo data. No credit card.
Prompt to build it
Prompt
I'm the CMO, and I need to decide which countries deserve more regional marketing and sales effort. The test is where our ICP accounts engage on more than one front at once, not on any single signal. Build me an 'ICP coverage by country' app. Count every account in our ICP segments once, by the home country on its account record. Hide existing customers, partners, competitors and disqualified accounts by default, with a checkbox to bring them back. Use three signals over a rolling 4 weeks: ad engagement, website visits and logged sales activity. The main measure is multi-signal share: ICP accounts engaged on at least two signals, divided by ICP accounts. Show engaged share (any one signal) beside it, and always show both counts. Lead with the overall multi-signal share as a large number, its change on 4 weeks earlier, and cards for the top three countries. The centrepiece is a 3D globe I can rotate and zoom, with a column rising from each country. Column height is multi-signal share, split into three segments for the three signals. Add a 12-week replay, a ranked country list with change arrows, and a side panel for each country that lists its accounts, owners and buyer journey stage, with a CSV export. Don't rank countries with fewer than 3 ICP accounts.
Results may vary. N.Rich AI can build a different version of the app from the same prompt.
Change the prompt to fit your team, then build your own in the N.Rich AI playground. Build your own
What questions does the ICP coverage by country app answer?
What is multi-signal engagement in ABM?
Multi-signal engagement means an account is active on more than one channel in the same period. For example, it clicks your ads and also visits your website. One signal can be a single stray click, but two or more show real attention. The ICP coverage by country app measures this as multi-signal share: ICP accounts engaged on two or more signals in 4 weeks.
In the app: HeadlineHow do I measure ABM coverage of my ICP accounts by country?
Group your ICP accounts by the home country on each account record. Count the accounts that engaged with ads, visited your website or had logged sales activity in the last 4 weeks. Divide by the ICP accounts in that country. This shows which countries your programme reaches and which it misses. The ICP coverage by country app ranks every country with 3 or more ICP accounts.
In the app: Ranked list of countriesWhich countries should get more regional marketing and sales effort?
Compare countries on the share of ICP accounts engaged on two or more signals, not on the number of accounts. A large country with a low share has room to grow. A small country near the top may be ready for more effort. The decision then rests on evidence for each country. The ICP coverage by country app ranks countries this way and shows the top three as cards.
In the app: Top three cards and ranked listHow can I see if ABM engagement in a region is growing or falling?
Take a weekly snapshot of each country's engagement and compare it with the snapshot 4 weeks earlier. Show the change in percentage points, with the counts before and after. The counts stop a small country from looking like a big swing. The ICP coverage by country app shows each change as an arrow and replays the last 12 weeks on the globe.
In the app: Change arrows and 12-week replayWhich signals drive engagement with my ICP accounts in each country?
Split each country's engaged accounts by signal: ad engagement, website visits and sales activity. An account with several signals counts under each one. The split shows if a country depends on one channel, for example ads with no sales follow-up. The ICP coverage by country app splits each globe column into three coloured segments and shows the counts when you hover.
In the app: Globe columns and hover cardWho owns the engaged ICP accounts in each country?
List the ICP accounts in the country with their activity on each signal, their buyer journey stage and their owner. Unowned accounts and accounts with no activity need a decision. This turns a country figure into a list that a regional team can work from. In the ICP coverage by country app, click a country to see its owners and its accounts ranked by active days.
In the app: Country panel
What data does the ICP coverage by country app use?
From N.Rich
| Source | What the app reads | Where you see it |
|---|---|---|
| ICP segments | The accounts in each of your ICP segments, and segments with "exclu" in their name | Every count, and the accounts hidden by default |
| Ad engagement | Ad-sourced site visits, article reads and qualified video views | Multi-signal share and the mint segment of each column |
| Website visits | Page views by each account on your site | Multi-signal share and the purple segment of each column |
| Buyer journey stage | The latest daily reading for each account | Account list in the country panel |
From your CRM HubSpot or Salesforce
| Source | What the app reads | Where you see it |
|---|---|---|
| CRM accounts | Home country, owner and lifecycle phase | Country grouping, account owners, and customers hidden by default |
| Sales activity | Calls, emails, meetings, LinkedIn messages, LinkedIn InMail, SMS and WhatsApp messages logged against each account | Multi-signal share and the raspberry segment of each column |
| CRM deals | Whether each account has an open deal | Account list in the country panel |
In the playground, every source holds demo data.
How does it work?
- You write one prompt, shown below. The app groups your ICP accounts by home country and checks three signals over the last 4 weeks: ad engagement, website visits and sales activity.
- Multi-signal share is the share of ICP accounts engaged on two or more signals. It sets the headline, the ranking, the top three cards and the column heights. Engaged share (any one signal) sits beside it, always with both counts.
- A globe shows a column on each country with 3 or more ICP accounts, split into ad engagement, website visits and sales activity. Smaller countries are flat and grey. You drag to rotate, zoom, and hover for numbers.
- A slider and a play button replay the last 12 weeks. Arrows compare each country with 4 weeks earlier, in percentage points.
- Click a country to open its panel: account owners, accounts ranked by active days, buyer journey stage, open deals and a CSV export. Existing customers and exclusion segments are hidden by default, and a checkbox shows them.
Before you start
Is it free?
Yes. Every app runs free in the N.Rich AI playground on demo data. You do not need a credit card.
Do I need my own data?
No. The playground runs on a demo dataset, so you can try the app before you connect your own data.
Which CRMs does it work with?
On your own N.Rich account, apps read accounts and deals from HubSpot or Salesforce.
Can I change it?
Yes. Ask N.Rich AI to add a column, change a filter or focus on one segment, and it rebuilds the app.