What is the go-to-market gap analysis app?
Split go-to-market into layers built from the bottom up, and measure each layer on its own base. Find the lowest layer that is missing or thin before you add effort above it. This stops work resting on a weak layer. The go-to-market gap analysis app reads six layers: ICP, positioning, channels, content, capture and measurement.
Opens the live app on demo data. No sign-up needed. On your own N.Rich account, it reads accounts and deals from HubSpot or Salesforce.
- The vessel A funnel with ICP at the bottom and measurement at the top. Balls drop in to show each layer's share, and a Replay button plays the drop again.
- The read The lowest layer that is missing or thinnest, any layer that outruns the one beneath it, and a Copy read button.
- A card for each layer What the layer asks, what the data says and cannot tell you, what to do, and a list of accounts with CSV export.
- Built for
- Marketing, Leadership
- Category
- Reporting
- Reads from
- N.Rich and your CRM (HubSpot or Salesforce)
- Built by
- N.Rich
- Cost
- Free on demo data. No credit card.
Prompt to build it
Prompt
I'm the CMO, and I need to know which layer of our go-to-market to fix first. Build me a 'Six Layers' app. Go-to-market is built from the bottom up in six layers: ICP, positioning, channels, content, capture and measurement. Each layer asks one question and shows one share on its own base. ICP is the share of won accounts that are target accounts. Positioning is the share of target accounts researching our topics. Channels is the share that saw our ads in at least half of the last complete weeks. Content is the share of reached accounts that engaged. Capture is the share of warm accounts that visited the site. Measurement counts how many of three cadences can be read. Flag the lowest or thinnest layer, and any layer that outruns the one beneath it. Never combine the shares into one score. Default to all ICP segments, the last 90 days and won deals from the last 24 months in net-new business. Show a dark funnel with ICP at the bottom and measurement at the top, filled with balls that drop in, and a replay button. Click a layer to see what the data says, what it can't tell you and what to do, with a list of accounts and a CSV export. Add a Copy read button.
Results may vary. N.Rich AI can build a different version of the app from the same prompt.
Change the prompt to fit your team, then build your own in the N.Rich AI playground. Build your own
What questions does the go-to-market gap analysis app answer?
How do I know which part of my go-to-market to fix first?
Measure each layer on its own base, from the bottom: ICP, positioning, channels, content, capture and measurement. Find the lowest layer that is missing or thin, and do not merge the shares into one score. Work above a weak layer is wasted. The go-to-market gap analysis app flags that layer as start here or thinnest, and flags any layer that outruns the one beneath it.
In the app: The readHow do I check if my ICP matches who actually buys?
Take the accounts you won in a period and check how many sit inside your ICP segments. A low share means your ICP differs from your buyers, so targeting spend misses them. The go-to-market gap analysis app measures this as won accounts that are target accounts, divided by all won accounts, and lists the winners outside your ICP.
In the app: Layer 1, ICPHow can I tell if target accounts research the topics I want to own?
Count the target accounts with a research score above zero on your own or custom topics in the period, and compare with the previous period. Track competitor terms apart. This shows whether your message reaches buyers who are already looking. The go-to-market gap analysis app shows this as positioning, with a tick on each bar for the previous window.
In the app: Layer 2, positioningHow do I measure whether target accounts see my ads every week?
Count the target accounts that saw an impression in at least half of the recent complete weeks. One strong week can hide gaps. Steady presence builds the familiarity that later outreach relies on. The go-to-market gap analysis app uses complete seven-day weeks ending yesterday and counts N.Rich and LinkedIn delivery, with LinkedIn as the minimum seen.
In the app: Layer 3, channelsHow do I know if warm accounts find my website?
Take the accounts that are in-market, engaged or hot on your latest intent report, and check how many visited your site in the period. A warm account that never visits is demand you did not catch. The go-to-market gap analysis app calls this capture, and lists the warm target accounts that never visited.
In the app: Layer 5, captureWhich marketing metrics should I read weekly, monthly or quarterly?
Read leading metrics weekly, early metrics monthly and lagging metrics quarterly. Do not judge a quarter-long programme on two weeks of leads. Reading at the wrong pace leads to wrong calls. The go-to-market gap analysis app checks three cadences, weekly reach, monthly meetings or opportunities and quarterly opportunities, and shows how many can be read.
In the app: Layer 6, measurement
What data does the go-to-market gap analysis app use?
From N.Rich
| Source | What the app reads | Where you see it |
|---|---|---|
| ICP segments | The accounts in your ICP-flagged segments | Target accounts, the base for most layers |
| Intent report | Topics scored for each account, with the latest snapshot | Positioning and the warm accounts for capture |
| Ad delivery | N.Rich and LinkedIn impressions by account | Channels and content reach |
| Ad engagement | Article reads, video views and ad-sourced site visits | Content engagement |
| Website visits | Page views by account | Capture and the ready-to-talk pages |
From your CRM HubSpot or Salesforce
| Source | What the app reads | Where you see it |
|---|---|---|
| CRM deals | Won deals and opportunities in the chosen pipeline | ICP share of won accounts and the measurement cadences |
| Meetings | Meetings logged against accounts | The monthly measurement cadence |
| Company directory | Industry and headcount band for each account | Won accounts by industry and headcount |
In the playground, every source holds demo data.
How does it work?
- You write one prompt, shown below. The app builds go-to-market from the bottom up in six layers, and each layer shows one share on its own base.
- ICP is the share of won accounts that are target accounts. Positioning is the share of target accounts researching your topics. Channels is the share that saw your ads in at least half of the last complete weeks.
- Content is the share of reached accounts that engaged. Capture is the share of warm accounts that visited the site. Measurement counts how many of three cadences can be read.
- The read starts with the lowest layer that is not connected or empty. If every layer can be read, it names the thinnest. It flags a layer that outruns the one beneath it, and it never combines the shares into one score.
- The defaults are all ICP segments, the last 90 days and won deals from the last 24 months in new business. A selection with fewer than 5 target accounts gets no verdict.
Before you start
Is it free?
Yes. Every app runs free in the N.Rich AI playground on demo data. You do not need a credit card.
Do I need my own data?
No. The playground runs on a demo dataset, so you can try the app before you connect your own data.
Which CRMs does it work with?
On your own N.Rich account, apps read accounts and deals from HubSpot or Salesforce.
Can I change it?
Yes. Ask N.Rich AI to add a column, change a filter or focus on one segment, and it rebuilds the app.