What is the ABM system health check app?
Check how much of your target account list each data source covers, then find the weakest feed. Fix the steps that make the list correct and complete before you chase more signals. This shows what to plan first so sales get accounts they can act on. The ABM system health check app measures six feeds and six steps.
Opens the live app on demo data. No sign-up needed. On your own N.Rich account, it reads accounts and deals from HubSpot or Salesforce.
- The route Six pillar boxes feed a system power hexagon through wires that thicken with the share. Six steps sit on the left and five qualities of a good list sit on the right.
- A plan Click steps to add them to a plan, pick a preset, and copy the plan as text. The hexagon shows a verdict for today and for the plan.
- Accounts sales can act on now Hot or engaged target accounts in a live campaign's audience that have a CRM record and an owner, with CSV export.
- Built for
- Marketing, RevOps, Leadership
- Category
- Reporting
- Reads from
- N.Rich and your CRM (HubSpot or Salesforce)
- Built by
- N.Rich
- Cost
- Free on demo data. No credit card.
Prompt to build it
Prompt
I'm the Head of RevOps, and I need to know where our ABM system is weakest and which fixes to plan first, so sales get warm accounts they can act on. Build me an 'ABM Power Check' app. Measure how well six sources feed the target accounts: segments, campaigns and ads, website, intent reports, workflows and CRM. Each feed is the share of target accounts that source covers. Flag the weakest feed. Check six steps: a clean target list, every target account reached by ads, the website measured, stages defined and running, workflows keeping stages current, and Hot accounts reaching sales. A step is in place when at least 95% of its accounts pass. Target accounts are all ICP segment members by default, or one campaign or segment. Offer 30, 60 and 90 day windows, a region filter and a stage report picker. Never write to segments, campaigns or the CRM. Show an animated route diagram: six pillar boxes feed a central 'System power' hexagon through wires that thicken with the share, with the steps on the left and the five qualities of a good list on the right. Click steps to build a plan, with a copy button. Add a list of accounts sales can act on now, with CSV export.
Results may vary. N.Rich AI can build a different version of the app from the same prompt.
Change the prompt to fit your team, then build your own in the N.Rich AI playground. Build your own
What questions does the ABM system health check app answer?
How do I audit my ABM setup?
Check how much of your target account list each source covers: segments, campaigns and ads, website, intent reports, workflows and CRM. Then check the steps that keep the list clean, reached, measured and current. A weak feed starves sales of accounts to act on. The ABM system health check app measures each feed as a share of target accounts and marks the weakest.
In the app: The routeHow do I know if my target account list is clean?
Check that no two account records share a domain, and that every target sits in a segment a live campaign uses. Review possible duplicates, such as the same company name in the same country. Duplicates split signals and hide accounts. The ABM system health check app marks this step in place when at least 95% of accounts pass.
In the app: Step 1How many of my target accounts do my ads reach?
Count the target accounts that saw your native or LinkedIn ads in the window. Treat LinkedIn as a minimum, because LinkedIn reports only the companies it can match. Accounts you never reach cannot warm up. The ABM system health check app reports reach over 30, 60 or 90 days and lists the accounts not reached.
In the app: Step 2How do I make sure hot accounts reach sales?
Check that each hot account has a CRM record and an owner, then check whether sales touched it. A hot account without an owner goes unworked. The ABM system health check app counts hot targets with both a record and an owner, shows how many had no sales touch in the window, and treats the step as in place at 95% or more.
In the app: Step 6What makes an account list good enough for sales to act on?
A list needs to be correct, complete, running, current and acted on. Each quality depends on steps being in place, so a gap in one step weakens the list. The ABM system health check app shows which of these five qualities are on for today and for your plan, and gives a verdict from Full route to Not measurable yet.
In the app: What the list isWhich ABM fix should I plan first?
Start with the weakest feed, then use its first step that is not in place yet. This puts effort where the system is thinnest. The ABM system health check app names that feed and step with its owner, and has presets and a Copy plan button.
In the app: Plan
What data does the ABM system health check app use?
From N.Rich
| Source | What the app reads | Where you see it |
|---|---|---|
| Segments | ICP-flagged account and firmographic segments, and the campaigns that use them | Target accounts and the clean list step |
| Campaigns and ads | Native, LinkedIn and Google Ads delivery | Reach and the campaigns and ads feed |
| Website tag | Page views and accounts with an identified website visit | Website measured and the website feed |
| Intent report | The buyer-journey report, with stage and latest snapshot | Stages, hot accounts and the intent feed |
| Workflows | Whether stage segments are kept current | The workflows feed and step |
From your CRM HubSpot or Salesforce
| Source | What the app reads | Where you see it |
|---|---|---|
| CRM accounts | Account records and owners | The CRM feed and the hot accounts step |
| Sales activity | Calls, emails, LinkedIn messages, InMail, SMS, WhatsApp and meetings | Hot accounts with no sales touch |
In the playground, every source holds demo data.
How does it work?
- You write one prompt, shown below. Target accounts are the members of your ICP-flagged account and firmographic segments by default, or one campaign or one segment. You choose a window of 30, 60 or 90 days.
- Six feeds show the share of target accounts that each source covers: segments, campaigns and ads, website, intent reports, workflows and CRM. The weakest feed gets a tag.
- Six steps check the system. They are a clean target list, targets reached, website measured, stages running, workflows current and hot accounts reaching sales. A step is in place when at least 95% of its accounts pass.
- Five qualities of a good list switch on when your plan holds the steps they need: correct, complete, running, current and acted on.
- The hexagon shows readiness and a verdict. The app never writes to your segments, campaigns or CRM.
Before you start
Is it free?
Yes. Every app runs free in the N.Rich AI playground on demo data. You do not need a credit card.
Do I need my own data?
No. The playground runs on a demo dataset, so you can try the app before you connect your own data.
Which CRMs does it work with?
On your own N.Rich account, apps read accounts and deals from HubSpot or Salesforce.
Can I change it?
Yes. Ask N.Rich AI to add a column, change a filter or focus on one segment, and it rebuilds the app.