What is the signals to sale app?
Count the hot accounts and event leads in a period, then measure the time from each signal to the first sales touch. Group the results by account owner. This shows where good signals go cold. The signals to sale app does this and compares warm accounts with cold ones.
Opens the live app on demo data. No sign-up needed. On your own N.Rich account, it reads accounts and deals from HubSpot or Salesforce.
- A headline and two bars The headline says whether hot accounts and event leads reach SQL more often than cold accounts once sales gets in touch. Two bars show the warm and cold rates. The headline and the figure between the bars show when warm is lower.
- Four tiles and three rings Tiles show coverage, average time to first touch, influenced pipeline and influenced revenue, each against the previous period. Rings show signals reached, reached within the follow-up target, and converted.
- A signal river and a flow The river draws one dot per account at its signal date. A dot is filled if sales reached the account and hollow if not, with a line to the first touch. A flow runs from signal types to follow-up, opportunity and closed won.
- Owner cards and a waiting list One card per account owner shows coverage, median time to touch and missed signals. A list shows the 8 oldest signals that sales has not reached.
- Drawer, share mode and presenter view Every tile, ring, chip and card opens a side drawer with the accounts behind it and a CSV export. Share mode replaces account and owner names with codes. A Present button opens a four-slide view.
- Built for
- Marketing, Sales, RevOps, Leadership
- Category
- Pipeline & revenue
- Reads from
- N.Rich and your CRM (HubSpot or Salesforce)
- Built by
- N.Rich
- Cost
- Free on demo data. No credit card.
Prompt to build it
Prompt
I run revenue, and I need to know whether sales follows up fast on our hot accounts and event leads, and what that follow-up turns into. Build me a 'Signals to sale' app. A signal is an account that turns hot on intent in the period, or an event lead: a form whose name mentions a webinar, dinner, roundtable or other event. Count each account once, on its earliest signal. A sales touch is any outbound call, email, LinkedIn message or meeting logged in the CRM. Let me pick the period (default this quarter), a follow-up target of 2, 7 or 14 days (default 7) and the pipelines (default all). Count deals created within 90 days of a signal, new customers only. Compare warm accounts with cold ones before sales first touches them, and tell me which reaches SQL more often. Say so plainly when warm is not ahead. Lead with that headline and two bars, warm against cold. Then show coverage, time to first touch, influenced pipeline and influenced revenue, each against the previous period. Add three rings for reached, reached within the target and converted. Add a river with one dot per signal and a line to its first touch, a flow from signal to closed won, a card for each account owner with their missed signals, and a list of the oldest signals nobody has touched. Every number opens the accounts behind it. Add a share mode that hides names, and a presenter mode.
Results may vary. N.Rich AI can build a different version of the app from the same prompt.
Change the prompt to fit your team, then build your own in the N.Rich AI playground. Build your own
What questions does the signals to sale app answer?
How do I measure how fast sales follows up on hot accounts?
Take the date each account turned hot, find the first logged sales touch at or after it, and measure the gap. Report the median as well as the average, because a few slow accounts skew the average. Speed shows where good signals go cold. The signals to sale app does this for hot accounts and event leads, with a follow-up target of 2, 7 or 14 days.
In the app: Avg time to first touch tileDo hot accounts convert better than cold accounts?
Compare the rate at which warm and cold accounts reach SQL after sales first touches them, over the same window. Define warm and cold from what each account did before that touch. Without this check, a team can assume signals matter without testing it. The signals to sale app compares the two rates and shows when warm accounts convert less often.
In the app: Headline and two barsWhich sales reps let hot accounts go cold?
Group signals by account owner and show each owner's coverage, median time to first touch and missed signals. Include a card for accounts with no owner, because those often go untouched. This points coaching at the right place. The signals to sale app shows one card per account owner plus an Unowned card, with a missed count that opens the accounts.
In the app: Owner cardsHow do I find hot accounts that sales has not contacted?
List the accounts that gave a signal in the period and have no logged sales touch, oldest first. Mark the ones past your follow-up target. A short, ordered list gets worked faster than a full report. The signals to sale app lists the 8 oldest signals that sales has not reached, with a button that opens the record in your CRM.
In the app: Waiting on sales listWhich form fills count as event leads?
Count a form submission as an event lead when the form name mentions an event, such as a webinar, dinner or roundtable. Count each account once, on its earliest signal, so one busy account does not inflate the total. Clear rules keep the number honest. The signals to sale app matches 14 event words at the start of a word in the form name.
In the app: How we calculate thisCan I prove that hot accounts create pipeline?
A report alone cannot prove it. You can show an observed link: the pipeline that follows a signal at new customers, and how warm accounts compare with cold ones. Say so plainly, because a link is not proof of cause. The signals to sale app labels the figure influenced pipeline and states that it shows an observed link, not proof.
In the app: Influenced pipeline tile and method notes
What data does the signals to sale app use?
From N.Rich
| Source | What the app reads | Where you see it |
|---|---|---|
| Intent | Intent readings by account and date, including the hot stage | Hot account signals and the warm group |
| Segments | The account segments each account belongs to | The cold group |
| Ad engagement | Ad visits, article reads and video views by account | Ruling out a cold account |
From your CRM HubSpot or Salesforce
| Source | What the app reads | Where you see it |
|---|---|---|
| CRM form submissions | Form name and submission date on each matched account | Event leads |
| CRM sales activity | Outbound calls, emails, LinkedIn messages, SMS and WhatsApp, and meetings, logged on the account | First touch, coverage and time to touch |
| CRM deals | Created date, USD value, pipeline, stage and closed won | Opportunities, influenced pipeline and SQL |
| CRM accounts | Owner, business phase and archived status | Owner cards and the waiting list |
In the playground, every source holds demo data.
How does it work?
- You write one prompt, shown below. A signal is an account that reaches the hot stage of the intent ladder in the period, or an event lead. An event lead is a CRM form submission whose name contains an event word, such as webinar, dinner or roundtable. Each account counts once, on its earliest signal.
- A sales touch is an outbound call, email, LinkedIn message, SMS or WhatsApp, or a meeting, logged on the account. Notes and tasks do not count. The first touch is the first one at or after the signal.
- You pick a follow-up target of 2, 7 or 14 days. A signal is covered when its first touch comes within the target. It is late when the touch comes after the target, and missed when there is no touch and the target has passed. An account also counts as reached if sales touched it earlier in the period.
- An opportunity is a deal created at the account after the signal and within 90 days of it, in the pipelines you pick. Only new customers count. An account that had already won a deal is left out.
- To compare warm with cold, the app takes accounts first touched by sales in the last 365 days, whatever period you pick. Warm means the account was hot or had an event form in the 35 days before that touch. Cold means it is in a segment and had no intent reading, event form or ad engagement in that time. Accounts that had already won a deal are left out of both groups. An account converts when one of its deals enters an SQL stage at or after the first touch.
Before you start
Is it free?
Yes. Every app runs free in the N.Rich AI playground on demo data. You do not need a credit card.
Do I need my own data?
No. The playground runs on a demo dataset, so you can try the app before you connect your own data.
Which CRMs does it work with?
On your own N.Rich account, apps read accounts and deals from HubSpot or Salesforce.
Can I change it?
Yes. Ask N.Rich AI to add a column, change a filter or focus on one segment, and it rebuilds the app.