Here’s your exclusive look into the GTM Secret Dinner Amsterdam we hosted on March 25 together with Luxid, Prismic, and Semrush. An intimate, invite-only evening with senior GTM leaders — no panels, no slides, no sales pitches — just honest conversations on what’s actually working in revenue and growth today.
Across the table, a few themes stood out: AI is everywhere, but relevance is still the challenge; speed can create more noise than impact; and companies are at very different stages of adoption. One thing was clear — ABX is not a marketing tactic, but a revenue strategy. And unless it’s owned across marketing, sales, and CS as a joined-up motion, it simply doesn’t scale.
