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GTM Secret Dinner x SaaSiest 2026
Bōkan 37 Restaurant, London
An invite-only GTM Secret Dinner in London on November 18, the evening before SaaSiest London 2026, bringing together C-level executives and senior GTM leaders for an exclusive conversation about the future of B2B growth.
The evening will kick off with an executive panel discussion, followed by an interactive Q&A, open conversations, and a seated dinner in a private setting.
Together, we’ll explore how AI is transforming go-to-market strategies, how buyer expectations are evolving, and what it takes to build stronger alignment between sales, marketing, and revenue teams to drive growth in 2027 and beyond.
Apply for Your Seat
Real conversations about AI and the future of GTM.
The kind that happen around the dinner table, not on stage.
Set high above London at Bōkan 37, with breathtaking views of the city skyline, the evening will bring together senior B2B marketing, sales, and GTM leaders for meaningful conversations, fresh perspectives, and valuable connections in an exclusive setting.
Our Executive Panel will explore how AI is reshaping the future of go-to-market, where it's delivering real business impact, and how teams can turn buyer intenti, account signals, and data into smarter decisions and faster growth.
Following the panel, guests will have the opportunity to ask questions, share real-world experiences, and continue the conversation over an exceptional dining experience and drinks, overlooking London by night.
Who shouldn’t miss this dinner
Join 30 C-level executives and senior leaders
shaping how growth actually works today.
CEOs, CROs & CMOs
Aligning teams around growth, connecting marketing to revenue, and making smarter GTM decisions as markets, buyer behaviour, and AI continue to evolve.
VPs/Directors of Marketing
Rethinking demand generation, pipeline strategy, performance, and team priorities as buyer behaviour and AI reshape the market.
Heads of Demand Gen & Growth
Turning engagement into measurable pipeline, improving revenue efficiency, and connecting activity across the full buyer journey.
The flow of the night
Arrival & Welcome Drinks
Executive Panel: AI and the Future of GTM — What’s Next for B2B Growth?
Audience Q&A and open conversation
Seated dinner begins
Table Recap & Key Takeaways
Closing remarks from the hosts
Open networking and drinks
Soft close
C-Level Perspectives
A candid exchange of lessons, challenges, and decisions from leaders shaping modern B2B growth.
Questions From the Room
An open format designed for honest questions, practical takeaways, and conversations that continue naturally over dinner.
Meet your hosts
Sara Storm
SVP EMEA
N.Rich
Sara Storm is a seasoned GTM and revenue leader with over 23 years of experience driving B2B growth. As SVP EMEA at N.Rich, she leads commercial strategy and growth across Europe, helping organisations align sales, marketing, and revenue teams. Recognised as one of the Top 100 Women in Sales, Sara is passionate about AI, modern GTM strategies, and building high-performing revenue teams.
George Storm
CRO
N.Rich
George Storm is an experienced commercial leader and GTM strategist focused on transforming how B2B companies drive sustainable revenue growth. As CRO at N.Rich, he leads revenue strategy and commercial operations, challenging traditional sales models and building more agile, data-driven GTM organisations. A passionate advocate for AI-driven transformation, George regularly shares insights on revenue leadership, modern sales strategies, and the future of B2B growth.
Markus Ståhlberg
CEO
N.Rich
Markus Ståhlberg is the CEO and Co-founder of N.Rich, with 20+ years of experience in high-ACV B2B sales, marketing, and GTM. With an engineering background and a data-driven approach, he focuses on solving complex go-to-market challenges and shaping the future of B2B buying. Before co-founding N.Rich in 2015, Markus built his career across international startups and entrepreneurial ventures in mobile marketing, technology, and shopper marketing.
Josh Weale
Head of Marketing
N.Rich
Josh Weale is Head of Marketing at N.Rich, with over a decade in B2B marketing. Previously, as Head of ABM at strategicabm, he ran ABM and go-to-market programmes for 30+ global brands. At N.Rich he's turning that ABM playbook into a full go-to-market engine, built on AI from the ground up.
Apply for Your Seat
Only 30 seats available. Join senior GTM leaders exploring AI and the future of B2B growth.