~2 min
Recognizing the women driving real GTM growth
GTM leaders across the Nordics are feeling the pressure. Revenue targets are higher. More people are involved in every buying decision. And trust plays a bigger role than ever before.
Behind the scenes, many of the people making this work are women. Across marketing, sales, RevOps, and customer growth, they are helping teams focus on the right customers, build stronger pipeline, and close deals more consistently.
The impact is measurable.
Women-led leadership teams are significantly more likely to outperform financially, with GTM performance showing up where it matters most: pipeline efficiency, forecast confidence, and revenue outcomes.
Yet recognition still lags behind contribution.
That’s why N.Rich, together with Lime Technologies and Sinch, and supported by a jury of Nordic GTM leaders, is recognizing the Top 10 GTM Women Voices of the Nordics for 2026.
The top 10 GTM women voices of the Nordics
Leaders recognized for measurable GTM impact, not visibility alone.
Frida Ahrenby
CMO, Rillion
Johanna Fagerstedt
CMO, Mentimeter
Jenny Sagström
CEO, Sköna
Maria Boström
CMO, Lundahl Transformers AB
Dorothea Gam
CMO, Mouseflow
Erica Sandelin Ekelund
CEO, Voyado
Lisa Berber
Partner & Growth Lead, Voyado
Susanne Rönnqvist Ahmadi
VP International Marketing, HubSpot
Pinja Dodik
Head of Marketing, Swarmia
Stina Ehrensvard
Founder, Yubico
Each of these leaders is shaping how GTM works in practice across enterprise and scale-up environments by improving conversion, strengthening pipeline quality, and bringing clarity to execution.
How the top 10 were selected
Recognition in GTM often rewards visibility.
This list rewards outcomes.
The Top 10 were selected based on:
- Demonstrated pipeline and revenue impact
- Influence on GTM strategy and execution
- Contribution to ICP accuracy and buying group activation
- Leadership through operational and organizational complexity
- Peer respect within the Nordic GTM community
The focus is not volume, but what actually converts.
The jury committee
The Top 10 list was curated by a jury of Nordic GTM leaders who are directly responsible for revenue execution:
- Sara Storm – Sales Director Nordic $ UKI, N.Rich
- Anna Jäger – VP of Marketing, Sinch
- Sanja Gabler – CRO, Trapets
- Ylva Eriksson – CMO, Winningtemp
- Lina Andolf-Orup – CMO, Lime Technologies
During the dinner, guests will vote live to select the Top 3 GTM Voices, announced the same evening.
Why This Matters
Modern GTM success depends on clarity, alignment, and disciplined execution.
Account-based strategies work when leadership is focused. Revenue becomes predictable when marketing, sales, and RevOps are aligned.
Women are already driving this shift across the Nordics.
This initiative simply puts the spotlight where results already exist.
Request your seat
The GTM Secret Dinner: Nordic Awards Edition is an invite-only evening bringing together senior female GTM, marketing, and sales leaders responsible for revenue growth heading into 2026.
If you own pipeline, GTM strategy, or revenue alignment, this is your room.
1:1 ABM Campaign Budget Allocation
Calculator
Determine the budget allocation for a 1:1 ABM campaign based on the account's ACV, importance, and strategic potential.
This calculator provides a flexible framework to align resources effectively with campaign goals.
Account Level
ACV Range
Budget Allocation% of ACV
Level 1
Growth Account
$50,000 - $150,000
Budget Allocation% of ACV 1%
Level 2
Strategic Account
$150,000 - $300,000
Budget Allocation% of ACV 3%
Level 3
Star Account
$300,000+
Budget Allocation% of ACV 5%
Indicate your ACV and calculated budget
Calculated Budget
$0
Budget Breakdown
Plan and allocate the budget for a 1:1 ABM campaign across different tactics and channels.
This template allows for flexibility based on specific campaign goals and account requirements.
Account Level
Budget Allocation$
Ad Spend
Direct Mail
Exclusive Events
Microsite Development
Content Creation
Creative Design
Social Media Outreach
Email Marketing
OOH Advertising
Sales Enablement
Account Workshops
Miscellaneous
Total
$0
Account Qualification Assessment
Use this questionnaire to determine whether an account is qualified for a 1:1 ABM campaign or not.
Question
Answers
Is the account’s ACV high enough to justify the investment?
Have they interacted with our website or ads?
Are decision-makers engaging with our LinkedIn content?
Are there active conversations or open opportunities with this account?
Does this account align with our growth objectives?
Is this account a marquee name that enhances brand reputation?
Will they help us break into a new market or open doors to additional accounts?
Results
Unqualified Account
An unqualified account does not meet the minimum criteria to justify a 1:1 ABM campaign. These accounts often have low ACV, minimal engagement with your brand, or weak alignment with growth objectives. While they may have some potential in the long term, they currently lack the indicators needed to prioritize significant investment. Focus on maintaining light engagement to keep the account aware of your offerings and monitor for signs of increased interest or alignment in the future.
Results
Qualified Account
A qualified account shows good potential and alignment with your goals. These accounts demonstrate moderate engagement, reasonable alignment with growth objectives, and the potential to become valuable customers. They are worth investing time and resources but require careful planning to ensure cost-efficiency. Focus on targeted and personalized strategies that address their specific needs and challenges, while keeping resource allocation in check. These accounts can be excellent contributors to your pipeline when approached strategically.
Results
Super-Qualified Account
A super-qualified account represents the ideal 1:1 ABM opportunity. These accounts have high ACV, strong engagement, and align perfectly with your strategic goals. They often hold marquee status in their industry, making them valuable not only for revenue but also for enhancing your brand’s credibility and opening doors to similar accounts. These accounts warrant a dedicated, high-touch approach, with personalized campaigns that showcase your commitment to their success. Winning these accounts can be transformative for your business, justifying significant investment and strategic focus.
