Yulia Olennikova

January 15, 2026

~2 min

Winningtemp partners with N.Rich to advance account-based go-to-market strategy

The employee feedback platform is aiming to power its growth journey with account-based marketing and sales

Winningtemp, a leading Nordic employee feedback and engagement platform, has chosen the N.Rich platform to enable account-based marketing and sales as the next step in its growth journey.

As Winningtemp continues to scale, the company began exploring ways to add new channels to its outbound marketing efforts while maintaining a laser-sharp focus on its ideal customer profile (ICP), rather than relying on a “spray and pray” approach.

“N.Rich enables us to truly work in an account-based way - reaching our target group through more channels, more efficiently, and giving us the data we need to meet our growth trajectory,” says Ylva Eriksson, CMO at Winningtemp.

With N.Rich, Winningtemp can identify and influence accounts that are actively in-market, strengthening existing sales and marketing activities with actionable account-level insights.

“After just three months, N.Rich has already enabled us to identify and influence accounts that are in-market - amplifying the work we are already doing and ensuring our team gets the right information at the right time. We’ve connected N.Rich to HubSpot and can now enjoy having all our data in one system,” Ylva adds.

The collaboration will also support Winningtemp’s growth beyond the Nordics, enabling the company to focus resources where they can make the greatest impact as it expands into new markets in EMEA.

About Winningtemp

Winningtemp is a leading nordic employee feedback and engagement platform headquartered in Stockholm. The platform helps organizations listen, analyze and act on employee feedback and strengthen engagement and productivity through real-time insights. Enabling leaders to make data-driven decisions and take AI-powered actions that strengthen workplace culture, performance, and business results.

About N.Rich

N.Rich is an account-based go-to-market platform that helps B2B companies identify, engage, and convert their strategic accounts. By combining account-level data, ABM advertising, and native CRM integrations, N.Rich enables marketing, sales, and RevOps teams to work in a truly account-based way, driving more efficient growth across the entire revenue engine.

Yulia Olennikova

Yulia is Head of Marketing at N.Rich and has over a decade of experience in SaaS in total. She is a highly regarded resource for all things ABM on LinkedIn.

1:1 ABM Campaign Budget Allocation
Calculator

Determine the budget allocation for a 1:1 ABM campaign based on the account's ACV, importance, and strategic potential.

This calculator provides a flexible framework to align resources effectively with campaign goals.

Account Level

ACV Range

Budget Allocation% of ACV

Level 1

Growth Account

$50,000 - $150,000

Budget Allocation% of ACV 1%

Level 2

Strategic Account

$150,000 - $300,000

Budget Allocation% of ACV 3%

Level 3

Star Account

$300,000+

Budget Allocation% of ACV 5%

Indicate your ACV and calculated budget

Please provide at least 50,000 USD

Calculated Budget

Budget Breakdown

Plan and allocate the budget for a 1:1 ABM campaign across different tactics and channels.

This template allows for flexibility based on specific campaign goals and account requirements.

Account Level

Budget Allocation$

Ad Spend

Direct Mail

Exclusive Events

Microsite Development

Content Creation

Creative Design

Social Media Outreach

Email Marketing

OOH Advertising

Sales Enablement

Account Workshops

Miscellaneous

Total

Account Qualification Assessment

Use this questionnaire to determine whether an account is qualified for a 1:1 ABM campaign or not.

Question

Answers

Is the account’s ACV high enough to justify the investment?

Have they interacted with our website or ads?

Are decision-makers engaging with our LinkedIn content?

Are there active conversations or open opportunities with this account?

Does this account align with our growth objectives?

Is this account a marquee name that enhances brand reputation?

Will they help us break into a new market or open doors to additional accounts?

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Results

Unqualified Account

An unqualified account does not meet the minimum criteria to justify a 1:1 ABM campaign. These accounts often have low ACV, minimal engagement with your brand, or weak alignment with growth objectives. While they may have some potential in the long term, they currently lack the indicators needed to prioritize significant investment. Focus on maintaining light engagement to keep the account aware of your offerings and monitor for signs of increased interest or alignment in the future.

Results

Qualified Account

A qualified account shows good potential and alignment with your goals. These accounts demonstrate moderate engagement, reasonable alignment with growth objectives, and the potential to become valuable customers. They are worth investing time and resources but require careful planning to ensure cost-efficiency. Focus on targeted and personalized strategies that address their specific needs and challenges, while keeping resource allocation in check. These accounts can be excellent contributors to your pipeline when approached strategically.

Results

Super-Qualified Account

A super-qualified account represents the ideal 1:1 ABM opportunity. These accounts have high ACV, strong engagement, and align perfectly with your strategic goals. They often hold marquee status in their industry, making them valuable not only for revenue but also for enhancing your brand’s credibility and opening doors to similar accounts. These accounts warrant a dedicated, high-touch approach, with personalized campaigns that showcase your commitment to their success. Winning these accounts can be transformative for your business, justifying significant investment and strategic focus.