Akshay Ramdul

November 17, 2025

~5 min

N.Rich Included in the 2025 Gartner® 2025 Magic Quadrant™ for Account-Based Marketing Platforms For 3 Consecutive Years

Helsinki, November 12, 2025 - N.Rich, an established Account–Based Marketing platform, has been recognized in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing ABM Platforms for the third consecutive year. We believe this inclusion highlights N.Rich’s ability to execute its strategy, focused on delivering measurable business outcomes through a simplified, easy-to-use, and rapid-to-implement ABM platform.

Over the past year, innovation has accelerated, with platforms introducing AI agents and expanded GenAI capabilities to support the scaling and personalization of programs for more microtargeted audiences.

N.Rich - A Lean ABM Platform for MidMarket Companies
N.Rich is establishing itself as a lean platform and a top choice for midmarket ABM practitioners who seek impact, not bloat. The platform combines strong automation, fast time-to-value, a privacy-first architecture, and regional adaptability to best serve growth-oriented and agile revenue teams. N.Rich roadmap includes individual website visitor identification and AI agents, such as a content creation agent and campaign planning agent.

“2025 has been a pivotal year for N.Rich and we feel this continued recognition in Gartner’s Magic Quadrant attests to our ability to execute and win customers in a market dominated by heavyweight platforms. We recognize that agile teams need an agile platform, and that’s exactly what we’ve been building. We will soon support Agentic ABM, which will help teams create, manage and optimize their campaigns at scale.”, said Markus Stahlberg, Founder & CEO of N.Rich.

Gartner clients can access the report through this link.

Gartner, Magic Quadrant for Account-Based Marketing Platforms, Jenifer Silverstein, Ray Pun, Upasna Chandna, Chris Chandler, 6 November 2025

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

N.Rich is a Finnish company developing the Account-Based Go-to-Market Platform best suited for fast-growing mid-market and enterprise companies. By focusing on rapid time-to-value, ease of use, data privacy, affordability and scalability, N.Rich helps modern B2B revenue teams reach their revenue goals by discovering and engaging with upmarket buyers over long sales cycles. N.Rich was featured in The Frost & Sullivan’s Frost Radar™ for Account-based Marketing Platforms, 2025.

Akshay Ramdul

Akshay is Senior Product Manager at N.Rich, he brings extensive experience in B2B SaaS, specializing in Martech, Adtech, and Account-Based Marketing.

1:1 ABM Campaign Budget Allocation
Calculator

Determine the budget allocation for a 1:1 ABM campaign based on the account's ACV, importance, and strategic potential.

This calculator provides a flexible framework to align resources effectively with campaign goals.

Account Level

ACV Range

Budget Allocation% of ACV

Level 1

Growth Account

$50,000 - $150,000

Budget Allocation% of ACV 1%

Level 2

Strategic Account

$150,000 - $300,000

Budget Allocation% of ACV 3%

Level 3

Star Account

$300,000+

Budget Allocation% of ACV 5%

Indicate your ACV and calculated budget

Please provide at least 50,000 USD

Calculated Budget

Budget Breakdown

Plan and allocate the budget for a 1:1 ABM campaign across different tactics and channels.

This template allows for flexibility based on specific campaign goals and account requirements.

Account Level

Budget Allocation$

Ad Spend

Direct Mail

Exclusive Events

Microsite Development

Content Creation

Creative Design

Social Media Outreach

Email Marketing

OOH Advertising

Sales Enablement

Account Workshops

Miscellaneous

Total

Account Qualification Assessment

Use this questionnaire to determine whether an account is qualified for a 1:1 ABM campaign or not.

Question

Answers

Is the account’s ACV high enough to justify the investment?

Have they interacted with our website or ads?

Are decision-makers engaging with our LinkedIn content?

Are there active conversations or open opportunities with this account?

Does this account align with our growth objectives?

Is this account a marquee name that enhances brand reputation?

Will they help us break into a new market or open doors to additional accounts?

Show result

Results

Unqualified Account

An unqualified account does not meet the minimum criteria to justify a 1:1 ABM campaign. These accounts often have low ACV, minimal engagement with your brand, or weak alignment with growth objectives. While they may have some potential in the long term, they currently lack the indicators needed to prioritize significant investment. Focus on maintaining light engagement to keep the account aware of your offerings and monitor for signs of increased interest or alignment in the future.

Results

Qualified Account

A qualified account shows good potential and alignment with your goals. These accounts demonstrate moderate engagement, reasonable alignment with growth objectives, and the potential to become valuable customers. They are worth investing time and resources but require careful planning to ensure cost-efficiency. Focus on targeted and personalized strategies that address their specific needs and challenges, while keeping resource allocation in check. These accounts can be excellent contributors to your pipeline when approached strategically.

Results

Super-Qualified Account

A super-qualified account represents the ideal 1:1 ABM opportunity. These accounts have high ACV, strong engagement, and align perfectly with your strategic goals. They often hold marquee status in their industry, making them valuable not only for revenue but also for enhancing your brand’s credibility and opening doors to similar accounts. These accounts warrant a dedicated, high-touch approach, with personalized campaigns that showcase your commitment to their success. Winning these accounts can be transformative for your business, justifying significant investment and strategic focus.