N.Rich Expanding Its ABM and Intent Data Expertise to Japan in Partnership with SalesIntell Corp.

HELSINKI, September 26, 2025 – N.Rich, the leading European Account-Based Marketing (ABM) Platform, is expanding its operations and intent data expertise to Japan. With this move, N.Rich becomes the only global ABM provider with such a high level of local data coverage, a representative office in Japan, and a dedicated customer support team enabled by its exclusive partnership with SalesIntell Corp., a Tokyo-based sales and marketing consulting company.

The Helsinki-based company has primarily focused on the European and North American markets over the past eight years, helping enterprise and mid-market companies optimize their B2B marketing and sales. Its customers include industry leaders such as GE HealthCare, LexisNexis, and Autostore. Now, with its expansion into Japan, N.Rich is offering Japanese enterprises its SaaS platform enriched with local data assets to help them execute effective go-to-market strategies as a true revenue growth partner. Already, through this partnership, Japanese companies have started adopting the N.Rich ABM Platform to launch projects aimed at expanding their businesses in Europe, and this trend among Japanese global enterprises is expected to accelerate.

One of the prerequisites for this expansion has been a strong dataset of Japanese companies and firmographics within the platform. N.Rich has achieved 80 percent data coverage in Japan compared to its already extensive coverage in Europe and North America. This dataset enables customers to target the right accounts and capture intent signals with unmatched precision.

To establish a strong presence in Japan, N.Rich has signed an exclusive partnership with SalesIntell Corp., headquartered in Tokyo’s Bunkyo-ku district. With deep expertise in sales, marketing, and distribution within the Japanese market, SalesIntell will serve as N.Rich’s exclusive authorized reseller in Japan. This collaboration ensures that Japanese enterprises, as well as international companies targeting Japan, gain access to unmatched local expertise. SalesIntell brings decades of experience not only in understanding Japanese B2B buying behaviors but also global B2B market dynamics,  which translates into smoother adoption and stronger revenue outcomes for clients. By acting as the sole authorized reseller of the N.Rich ABM platform in Japan, SalesIntell provides clear accountability and dedicated resources for customers. Together, N.Rich and SalesIntell will also deliver customer support in Japanese, covering onboarding, technical assistance, and campaign execution, removing language and process barriers for marketers. Moreover, SalesIntell will act as a bridge between N.Rich’s global technology and Japan’s local marketing ecosystem, enabling seamless integration with Japanese agencies and consulting firms.

To further strengthen its offering, N.Rich is also localizing its platform for the Japanese market. A full Japanese-language user interface is in development, and Japanese-language intent topics are being added to N.Rich’s NLP Dictionary. These upgrades will enable customers to capture and analyze intent data in their native language while optimizing results from both intent reports and ABM advertising campaigns tailored specifically for Japan.

Markus Ståhlberg, CEO and Co-Founder of N.Rich, commented:

“We’re really excited about this growth and the possibilities it opens for not only our international customers targeting the Japan market, but also Japanese companies focusing on domestic and global revenue growth. Several Japanese enterprises have already begun leveraging our ABM platform to drive their expansion in Europe, and we expect this trend among Japanese multinational companies to accelerate further. Japan is a big and prosperous market a lot of companies are considering entering, and we are proud to facilitate their penetration with our strong datasets, localized platform, and our trusted partner SalesIntell’s top-notch customer support.”

Learn more about N.Rich’s Japanese expansion at: https://n.rich/ja/

About SalesIntell Corp.

SalesIntell Corp., headquartered in Tokyo, is a sales and marketing consulting company specializing in helping B2B enterprises scale their go-to-market efforts in Japan and expand their business internationally. With expertise in demand generation, sales enablement, and distribution, SalesIntell has been a trusted partner for global companies entering the Japanese market as well as Japanese enterprises pursuing growth overseas. As the exclusive authorized reseller of N.Rich in Japan, SalesIntell combines its local market knowledge with N.Rich’s global ABM technology to deliver unmatched value for B2B revenue teams.

For more information, visit: https://www.salesintell.jp/

About N.Rich

N.Rich is a Helsinki, Finland headquartered company developing an Account-Based Go-to-Market Platform for fast-growing mid-market and enterprise companies. Customers across industries use N.Rich to reach their revenue goals by discovering and engaging enterprise buyers over long sales cycles. By combining intent data, predictive analytics, and strong advertising capabilities, N.Rich provides a complete solution to drive growth for modern B2B teams from high-growth technology firms to Fortune 500 enterprises.

For more information, visit: https://n.rich and https://n.rich/ja/