Yulia Olennikova

December 11, 2025

~2 min

Lime Technologies selects N.Rich to power Account-Based GTM for strategic growth

Lime Technologies AB, a leading Scandinavian SaaS company offering customer journey
solutions, has selected N.Rich as their account-based go-to-market (ABM) technology provider. With this collaboration, Lime will leverage N.Rich to deepen its engagement with high-value strategic accounts, drive pipeline from enterprise opportunities, and attribute revenue growth to marketing efforts in a transparent, measurable way.

With their flagship product Lime CRM, which recently expanded with a new AI offering, they provide a unified platform for sales, marketing and customer service teams. Combined with industry tailored solutions for Utility, Real Estate, Membership and Wholesale businesses, Lime CRM enables companies to manage their entire customer journey within one cohesive ecosystem. As part of their growth strategy, Lime is adopting N.Rich to better align their own sales and marketing teams and to deliver more targeted content to their prioritised industries. The objective is to build stronger brand presence within high value accounts and to create a more efficient workflow throughout the sales and marketing funnel.

"With N.Rich, we’re not just amplifying our reach, we’re transforming our visibility into key
accounts, gaining real-time insight into how they move through the funnel,” said Lina Andolf-Orup, CMO of Lime. “This partnership strengthens our ability to understand complex buyer journeys and proactively surface first-party intent, ultimately helping us close more.”

N.Rich’s attribution and analytics system will provide Lime with visibility across the entire buyer journey - from early engagement through marketing campaigns to sales conversations, opportunity creation, and eventual closed-won deals. The platform’s account-level insights will empower Lime’s marketing and GTM teams to optimize their outreach, demonstrate ROI, and make more confident, data-backed investment decisions.

As part of the partnership between N.Rich and Lime, a new integration between N.Rich and
Lime CRM will be developed. The initial focus is to ensure smooth and reliable data flow
between the ABM platform and the CRM, creating a seamless operational setup for Lime’s
sales and marketing team. The expectation is that this integration will also be made available to the broader marketing, giving customer who currently use the platforms separately a more unified and efficient ABM experience.

“We built N.Rich to help marketing teams drive real business value, not just vanity metrics like impressions and leads. Partnering with Lime - a company that’s deeply invested in long-term customer journeys - is a perfect alignment.” said Markus Stahlberg, CEO of N.Rich. “Together, we can bring transparency to how marketing and sales motions convert into revenue.”

About N.Rich
N.Rich is an account-based go-to-market platform that enables B2B teams to align their
marketing and sales strategy, drive engagement with target accounts, and connect marketing activity to business outcomes. By combining first-party intent signals, display advertising, and detailed account analytics, N.Rich helps revenue teams measure and attribute impact beyond traditional lead metrics.

About Lime Technologies
Lime Technologies is a Swedish SaaS company that offers CRM and customer journey
software tailored to business workflows and industry needs. With decades of experience, Lime supports customer-centric companies by combining technology and behavioral change to drive growth and improve customer experience. With offices in Sweden, Norway, Denmark, Finland, Netherlands and Germany, Lime Technologies is your local partner to improve your customer journeys. Their unique approach to manage everything in-house – from development to support – makes them stand out as a complete service provider on the European market.

Yulia Olennikova

Yulia is Head of Marketing at N.Rich and has over a decade of experience in SaaS in total. She is a highly regarded resource for all things ABM on LinkedIn.

1:1 ABM Campaign Budget Allocation
Calculator

Determine the budget allocation for a 1:1 ABM campaign based on the account's ACV, importance, and strategic potential.

This calculator provides a flexible framework to align resources effectively with campaign goals.

Account Level

ACV Range

Budget Allocation% of ACV

Level 1

Growth Account

$50,000 - $150,000

Budget Allocation% of ACV 1%

Level 2

Strategic Account

$150,000 - $300,000

Budget Allocation% of ACV 3%

Level 3

Star Account

$300,000+

Budget Allocation% of ACV 5%

Indicate your ACV and calculated budget

Please provide at least 50,000 USD

Calculated Budget

Budget Breakdown

Plan and allocate the budget for a 1:1 ABM campaign across different tactics and channels.

This template allows for flexibility based on specific campaign goals and account requirements.

Account Level

Budget Allocation$

Ad Spend

Direct Mail

Exclusive Events

Microsite Development

Content Creation

Creative Design

Social Media Outreach

Email Marketing

OOH Advertising

Sales Enablement

Account Workshops

Miscellaneous

Total

Account Qualification Assessment

Use this questionnaire to determine whether an account is qualified for a 1:1 ABM campaign or not.

Question

Answers

Is the account’s ACV high enough to justify the investment?

Have they interacted with our website or ads?

Are decision-makers engaging with our LinkedIn content?

Are there active conversations or open opportunities with this account?

Does this account align with our growth objectives?

Is this account a marquee name that enhances brand reputation?

Will they help us break into a new market or open doors to additional accounts?

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Results

Unqualified Account

An unqualified account does not meet the minimum criteria to justify a 1:1 ABM campaign. These accounts often have low ACV, minimal engagement with your brand, or weak alignment with growth objectives. While they may have some potential in the long term, they currently lack the indicators needed to prioritize significant investment. Focus on maintaining light engagement to keep the account aware of your offerings and monitor for signs of increased interest or alignment in the future.

Results

Qualified Account

A qualified account shows good potential and alignment with your goals. These accounts demonstrate moderate engagement, reasonable alignment with growth objectives, and the potential to become valuable customers. They are worth investing time and resources but require careful planning to ensure cost-efficiency. Focus on targeted and personalized strategies that address their specific needs and challenges, while keeping resource allocation in check. These accounts can be excellent contributors to your pipeline when approached strategically.

Results

Super-Qualified Account

A super-qualified account represents the ideal 1:1 ABM opportunity. These accounts have high ACV, strong engagement, and align perfectly with your strategic goals. They often hold marquee status in their industry, making them valuable not only for revenue but also for enhancing your brand’s credibility and opening doors to similar accounts. These accounts warrant a dedicated, high-touch approach, with personalized campaigns that showcase your commitment to their success. Winning these accounts can be transformative for your business, justifying significant investment and strategic focus.