HELSINKI, July 30, 2024 – N.Rich launches the Custom Intent Topics feature with support for European languages.
N.Rich, the leader in account-based marketing (ABM) solutions for mid-market companies, is excited to announce the launch of its latest feature, Custom Intent Topics. This innovative tool empowers businesses looking to go upmarket to define and leverage highly specific intent signals, transforming how they identify and engage potential buyers.
While using intent data is becoming more and more mainstream, B2B marketers have trouble trusting intent data providers and the accuracy of the underlying intent. Furthermore, for companies looking to sell into the European market, being able to track intent in local languages is a must.
Custom Intent Topics allows B2B marketers to track keywords-level intent, group these keywords into custom topics and therefore uniquely define what buying intent means for them. This is particularly valuable for businesses operating in niche markets where generic industry topics don’t provide adequate insights into the buying intent. In addition to this, they can track intent in English, German, French, Spanish, Italian and Japanese with support for many other European languages coming soon.
"Custom Intent Topics represents a significant advancement in our strategic commitment to delivering robust intent data and account discovery capabilities for mid-market companies. Our customers can now use precise and localized intent data to grow even faster. We will continue delivering differentiated solutions that cater to businesses who want to sell in the European region. By enabling our clients to define their own buying intent, we are giving them the tools to uncover more in-market accounts and engage them with greater relevance," – said Markus Ståhlberg, CEO & Co-founder of N.Rich.
Key benefits of the Custom Intent Topics feature include:
- Precise Intent Data: Marketers can define what buying intent means for their organization using keywords grouped into customizable intent topics.
- Localized Intent Data: Custom Intent Topics supports multiple non-english languages, including German, French, Italian, Spanish, and Japanese.
- Competitive Advantage: Since N.Rich does not sell its proprietary intent data to other providers, the data remains exclusive to its customers and highly valuable due to lower competitive consumption.
Early adopters of Custom Intent Topics have already reported significant improvements in their ability to identify and engage high-potential accounts. By integrating these customized intent signals into their ABM strategies, businesses can achieve higher conversion rates and better ROI on their marketing efforts.
N.Rich PR Contact
Darya Krakaviak, darya@n.rich
About N.Rich
N.Rich is a Finnish company developing the Account-Based Go-to-Market Platform. Customers from fast-growing companies to Fortune-500 enterprises across various industries use it to reach their revenue goals by discovering and engaging with enterprise buyers over long sales cycles.
N.Rich was featured in the 2023 Gartner Magic Quadrant™ for Account-Based Marketing Platforms report and The Frost & Sullivan’s Frost Radar™ for Account-based Marketing Platforms, 2024.
Learn more: https://nrich.io/
