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HELSINKI, October 28, 2024 – N.Rich, a leader in account-based marketing (ABM) solutions announces the launch of ABM Progression Analytics, a breakthrough feature that enables B2B marketers to gain real-time insights into how their target accounts are moving through the buying journey: Measure, Demonstrate and Optimize ABM Success
With the rising need for ABM practitioners to demonstrate ABM impact and see actionable insights, N.Rich’s Journey Progression Analytics helps marketers understand which accounts are most engaged, where potential drop-offs occur, and how to re-engage accounts that may be going cold. It provides a funnel view showing accounts progressing and regressing through the buyer journey as well as weekly progression tracking.
This allows ABM teams to have account-level, actionable insight as well as a holistic view of how their ABM program is doing. Ultimately, this will help focus efforts on accounts that need immediate attention and areas of your ABM program that need improvement, whether that’s about driving more awareness or trying to convert more accounts.
“ABM programs are only as successful as their ability to nurture and grow your pool of engaged target accounts,” said Markus Stahlberg, CEO of N.Rich. “Journey Progression Analytics offers a clear, actionable view of account movement, helping marketers and sales teams work together to accelerate buying decisions.”
Key features of the tool include:
- Real-Time Funnel Analytics: See where accounts stand in their journey, with clear data on progression or regression.
- ABM Weekly Progression Chart: Get a holistic picture of how your ABM program is working through time and understand where to focus your efforts.
- Segment Performance: Compare progress across different verticals or regions to optimize your ABM efforts.
- Sales Alignment: Identify when accounts are ready for sales outreach and avoid missed opportunities by re-engaging cooling accounts.
Here's a screenshot of the dashboard featuring ABM Journey Progression Analytics.
Available now for all N.Rich customers, Journey Progression Analytics will give marketers the insights they need to make smarter decisions, drive higher engagement, and ultimately increase revenue.
N.Rich PR Contact
Darya Krakaviak, darya@n.rich
About N.Rich
N.Rich is a Finnish company developing the Account-Based Go-to-Market Platform. Customers from fast-growing companies to Fortune-500 enterprises across various industries use it to reach their revenue goals by discovering and engaging with enterprise buyers over long sales cycles.
N.Rich was featured in the 2023 Gartner Magic Quadrant™ for Account-Based Marketing Platforms report and The Frost & Sullivan’s Frost Radar™ for Account-based Marketing Platforms, 2024.
