THE OPERATING SYSTEM FOR THE FUTURE OF GTM IS HERE

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Dynamic ICP builder

N.Rich creates ICP (Ideal Customer Profile) based on real opportunity data and allows you to focus on the right accounts from the very beginning.

• No guesswork.
• No spray-and-pray.
• No more "our CEO says we need to add unicorns to our ICP".

Try N.Rich and see how to drive up to 6x more revenue within the same timeframe.

Dynamic ICP Builder
Trusted By The Best In B2B
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Data-driven, not gut feel-based

Over 95% of B2B companies still use gut feel to define their ICP – no wonder there are so many epic go-to-market failures. N.Rich creates ideal customer profiles using the only reliable data source: current and historical opportunity metrics from your own CRM.

Here’s how the N.Rich algorithm will automatically build your ICP.

  • check-ok Analyze all existing opportunities in your CRM in terms of Sales Velocity - a metric that takes into account three parameters: deal value, win rate, and sales cycle length
  • check-ok Pinpoint accounts that demonstrate the highest Sales Velocity: those that convert faster, with higher probability and greater paychecks
  • check-ok Identify common characteristics of those accounts: company size, industry, location, interests, and more
  • check-ok Build TAL (Target Account List) of in-market accounts that have similar characteristics
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Real-time ICP

“Not sure, but I think our ICP was defined sometime early last year” – here’s a prescription to disaster for a growing business. ICP must be dynamic and based on actual data - that’s why the N.Rich algorithm automatically updates your ICP on a weekly basis.

This ensures your sales and marketing teams are always on the pulse of what’s actually generating the revenue.

N.Rich ICP analytics makes it easy to get buy-in - just show how ICP vs Non-ICP accounts compare in terms of sales performance in real-time, using your own opportunity data. That’s hard to question with a gut feeling.

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Specify Your Targeting Down To Company Level

Focus sales and marketing on best-fit companies

When sales and marketing chase different audiences, the whole revenue engine breaks: marketing ships "bad" leads, sales burns time on cold outreach, and reporting turns into finger-pointing.

A CRM-based ICP aligns both teams — so resources go only to accounts that look like your best buyers.

• Every target account is warmed up by the right message
• Sales reach out to people who already know your product
• Response and win rates climb sharply

Stop spreading thin — focus on the accounts most likely to buy.

N.Rich integrations

N.Rich integrates with your tech stack

N.Rich plugs into your CRM and marketing automation — Salesforce, HubSpot, Marketo, and Eloqua — without a rip-and-replace.Your data, your systems — N.Rich just makes them act.

Test N.Rich with
your own data

Find out how many of your ideal customers already researching you or your competition and turn the insight into an action plan to convert them into pipeline!