State of Intent Data Study

There's a lot of discussion about what intent data is and why it is important. But hardly any about how to actually use it and quantify its business impact.
This is why N.Rich x Driving Demand set out to explore the topic.

In this study you will find:

▪︎ Top intent data use cases
▪︎ Efficiency metrics to understand the impact of intent data
▪︎ Insights into the buying process of intent data tools
▪︎ Concerns regarding the use of intent data

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