2025 State of ABM report
The report reveals how companies are actually executing ABM in 2025: what’s working, what’s stuck, and what’s delivering pipeline and revenue.
Inside you’ll discover:
- How many companies treat ABM as a core GTM strategy vs. "a campaign"
- The biggest ABM bottlenecks - from data issues to cross-team misalignment
- Real numbers on performance: pipeline lift, ACV growth, and the gap between activity and revenue
- What separates high-performing ABM programs from those stuck in “random acts of marketing”
Whether you're refining an existing ABM strategy or building one from scratch, this report gives you the evidence and context you need to plan your next move with confidence.
Markus Ståhlberg
CEO, N.Rich
This study helped us see the main patterns and use cases, we’re always looking to improve our data and product and this provides us with a lot of food for thought. We included the main concerns and those are also important: we’ll work on addressing those concerns with our new product.
Discover the contents
