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  Are you heading to B2B Marketing Live on November 19-20? 
So are we! N.Rich is heading to B2B Marketing Live in London — as both a sponsor and speaker — to connect with B2B marketing and revenue leaders who are scaling fast and ready to make their GTM strategies smarter, more aligned, and built for growth.
It’s Not That Different: What B2B Can Learn from Gucci | Thursday, 20 November | 2:00 PM – 2:20 PM
Join Gillian Stringer (N.Rich) and Ayanda Chiwuta (Hadrian) as they reveal what B2B can learn from Gucci’s storytelling — and how emotion and data can work together to drive real impact.
Key Takeaways:
💡 Emotion still sells — make buyers feel something.
🎯 Balance data and storytelling for creative that resonates.
🔍 Go beyond metrics — turn the buyer journey into a story that converts.
