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N.Rich at B2B Marketing Live 2025 | Watch Our Session Replay

We joined B2B Marketing Live in London on November 19–20 — as both a sponsor and a speaker — to connect with B2B marketing and revenue leaders who are scaling fast and ready to make their GTM strategies smarter, more aligned, and built for growth.

  • If you're navigating long sales cycles, struggling with fragmented GTM efforts, or just looking to cut through the noise—this session is for you.

Request: Session Recording – “It’s Not That Different: What B2B Can Learn From Gucci”

It’s Not That Different: What B2B can learn from Gucci

In this session, Gillian Stringer (N.Rich) and Ayanda Chiwuta (Hadrian) walk through what B2B can learn from the way Gucci approaches a debut show — from building anticipation and context, to telling a clear story that helps the audience understand why the change matters. They connect those ideas directly to modern GTM: how you frame your launches, demos, and campaigns so buyers don’t just see features, but feel the story behind them.

Key takeaways:

  • Design your GTM like a debut show: build context and anticipation before you “demo” anything.
  • Use storytelling and emotion to make complex products easier to understand — not just more “creative.”
  • Map your narrative to the buyer journey so every touchpoint has a clear role, from first impression to decision
session-1

In this session, Gillian Stringer (N.Rich) and Ayanda Chiwuta (Hadrian) walk through what B2B can learn from the way Gucci approaches a debut show — from building anticipation and context, to telling a clear story that helps the audience understand why the change matters. They connect those ideas directly to modern GTM: how you frame your launches, demos, and campaigns so buyers don’t just see features, but feel the story behind them.

Key takeaways:

  • Design your GTM like a debut show: build context and anticipation before you “demo” anything.

  • Use storytelling and emotion to make complex products easier to understand — not just more “creative.”

  • Map your narrative to the buyer journey so every touchpoint has a clear role, from first impression to decision.

session-1