Justifying your ABM investments (including that expensive tech) for 2026

- How to fail the ABM results conversation: top 3 mistakes
- Metrics that really matter to the C-level (and how we show them in our own platform)
- How to make your 2026 ABM conversation really strategic

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It’s Q4. Leadership’s asking which tools stay and which go. So in this session, I’m literally justifying N.Rich (our own ABM platform) live - with metrics that matter to the C-level.

This is an exercise I do every year for our own team - because you need to get in your customer's shoes every now and then to honestly answer a question: would I keep using this if I was the client?

If you’ve ever had to defend your marketing stack, this one’s for you.